{"id":226875,"date":"2025-09-24T15:49:47","date_gmt":"2025-09-24T13:49:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=226875"},"modified":"2025-09-24T17:02:01","modified_gmt":"2025-09-24T15:02:01","slug":"mcdonalds-reutiliza-materiales-publicitarios-informe-impacto-positivo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=226875","title":{"rendered":"McDonald&#8217;s reutiliza materiales publicitarios en su informe de impacto positivo"},"content":{"rendered":"<p data-start=\"356\" data-end=\"826\"><strong>McDonald\u2019s presenta su informe de impacto econ\u00f3mico, ambiental y social correspondiente a 2024 con el fin de reafirmar su prop\u00f3sito de generar un crecimiento sostenible y aportar valor a las comunidades en las que opera. <\/strong><\/p>\n<p data-start=\"356\" data-end=\"826\">La presentaci\u00f3n, celebrada en Madrid, se acompa\u00f1\u00f3 de una campa\u00f1a especial en la que se reutilizaron soportes publicitarios previos, intervenidos por el artista caligr\u00e1fico <strong>Iv\u00e1n Ca\u00ed\u00f1a<\/strong>, bajo el lema <strong>\u201cel informe de impacto con el menor impacto\u201d.<\/strong><\/p>\n<h2 data-start=\"828\" data-end=\"851\">Expansi\u00f3n y empleo<\/h2>\n<p data-start=\"852\" data-end=\"1366\">Con m\u00e1s de 630 restaurantes en el pa\u00eds, la compa\u00f1\u00eda ha anunciado un plan de expansi\u00f3n que contempla alcanzar los 800 establecimientos en 2028. Este crecimiento supondr\u00e1 movilizar 500 millones de euros en inversi\u00f3n y la creaci\u00f3n de 10.000 nuevos empleos. Actualmente, McDonald\u2019s genera 28.000 puestos de trabajo directos y 60.000 indirectos, atendiendo a m\u00e1s de 700.000 clientes diarios. La apuesta por el empleo juvenil sigue siendo una se\u00f1a de identidad: un 58% de su plantilla tiene menos de 30 a\u00f1os.<\/p>\n<h2 data-start=\"1368\" data-end=\"1419\">Apoyo al sector primario y calidad alimentaria<\/h2>\n<p data-start=\"1420\" data-end=\"1897\">Desde su llegada a Espa\u00f1a hace 40 a\u00f1os, McDonald\u2019s ha mantenido un firme respaldo al sector agroalimentario nacional. M\u00e1s del 70% del valor de su cesta de compra procede de proveedores locales. Iniciativas como <strong data-start=\"1631\" data-end=\"1643\">Big Good<\/strong> o el reciente proyecto <strong data-start=\"1667\" data-end=\"1693\">En el Campo x el Campo<\/strong> \u2014creado para apoyar a los agricultores afectados por la DANA en Valencia\u2014 reflejan esa vocaci\u00f3n de apoyo. La compa\u00f1\u00eda tambi\u00e9n impulsa programas de formaci\u00f3n, seguridad alimentaria y mejora nutricional.<\/p>\n<h2 data-start=\"1899\" data-end=\"1928\">Avances medioambientales<\/h2>\n<p data-start=\"1929\" data-end=\"2489\">La sostenibilidad es otro de los pilares de la estrategia de la marca. <strong>El 100% de sus oficinas y de las Casas Ronald McDonald funcionan con energ\u00eda renovable,<\/strong> cifra que alcanza al 95% de sus restaurantes franquiciados. Desde 2018, la compa\u00f1\u00eda ha reducido un 27% sus emisiones de gases de efecto invernadero. Entre sus medidas m\u00e1s recientes destacan la instalaci\u00f3n de m\u00e1s de 150 puntos de recarga para veh\u00edculos el\u00e9ctricos, nuevos paneles solares de autoconsumo y la sustituci\u00f3n de componentes pl\u00e1sticos en los juguetes de Happy Meal por materiales vegetales.<\/p>\n<h2 data-start=\"2491\" data-end=\"2523\">Impacto social y reputaci\u00f3n<\/h2>\n<p data-start=\"2524\" data-end=\"3003\">La equidad y la inclusi\u00f3n ocupan un lugar central en la pol\u00edtica corporativa de McDonald\u2019s. Su Plan de Igualdad recoge m\u00e1s de 57 medidas para garantizar la igualdad de oportunidades. Programas como <strong data-start=\"2722\" data-end=\"2743\">Hecho en igualdad<\/strong>, <strong data-start=\"2745\" data-end=\"2767\">Happy Meal Readers<\/strong> o <strong data-start=\"2770\" data-end=\"2781\">My CREW<\/strong> ejemplifican este compromiso. Asimismo, la colaboraci\u00f3n con la <strong data-start=\"2845\" data-end=\"2883\">Fundaci\u00f3n Infantil Ronald McDonald<\/strong> ha beneficiado ya a m\u00e1s de 19.000 familias a trav\u00e9s de cinco casas y cuatro salas familiares en hospitales espa\u00f1oles.<\/p>\n<p data-start=\"3005\" data-end=\"3238\">Este esfuerzo conjunto ha consolidado a<strong> McDonald\u2019s Espa\u00f1a<\/strong> como la empresa con mejor reputaci\u00f3n en el sector de la restauraci\u00f3n, seg\u00fan el ranking <strong data-start=\"3150\" data-end=\"3173\">Merco Empresas 2025<\/strong>, en el que la marca ascendi\u00f3 13 posiciones dentro del top 100.<\/p>\n<p data-start=\"3240\" data-end=\"3674\"><strong>Luis Quintiliano<\/strong>, presidente de <strong>McDonald\u2019s Espa\u00f1a<\/strong>, subray\u00f3: \u201cEste informe refleja, con hechos, nuestro firme compromiso con generar un impacto positivo desde el punto de vista econ\u00f3mico, social y medioambiental en todo lo que hacemos. <strong>Seguimos apostando por un crecimiento sostenible<\/strong>, y lo hacemos de la mano de quienes lo hacen posible cada d\u00eda: nuestros empleados, franquiciados, proveedores y clientes\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, la compa\u00f1\u00eda ha anunciado un plan de expansi\u00f3n que contempla alcanzar los 800 establecimientos en 2028.<\/p>\n","protected":false},"author":10966,"featured_media":226880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341,6067],"class_list":["post-226875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>McDonald&#039;s reutiliza materiales publicitarios 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