{"id":226723,"date":"2025-09-22T08:30:22","date_gmt":"2025-09-22T06:30:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=226723"},"modified":"2025-09-22T15:28:14","modified_gmt":"2025-09-22T13:28:14","slug":"burgo-arias-estrena-inspiras-mil-recetas-pone-valor-queso-fresco","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=226723","title":{"rendered":"Burgo de Arias estrena &#8216;Inspiras mil recetas&#8217; y pone en valor el queso fresco"},"content":{"rendered":"<p data-start=\"424\" data-end=\"701\"><strong>Burgo de Arias estrena su campa\u00f1a &#8216;Inspiras mil recetas&#8217;, con la que busca poner en valor la versatilidad del queso fresco como ingrediente capaz de adaptarse a todo tipo de elaboraciones y convertirse en una alternativa pr\u00e1ctica para las cenas entre semana.<\/strong><\/p>\n<p data-start=\"703\" data-end=\"1206\">La acci\u00f3n llega tras la presentaci\u00f3n de un estudio que revela que el <strong data-start=\"772\" data-end=\"796\">84% de los espa\u00f1oles<\/strong> apuesta por cenas r\u00e1pidas, f\u00e1ciles y saludables, como ensaladas, s\u00e1ndwiches o platos ligeros, frente a elaboraciones m\u00e1s complejas. Una tendencia motivada por la aceleraci\u00f3n de los ritmos de vida, las largas jornadas laborales y la mayor dedicaci\u00f3n al ocio, que han reducido de forma notable el tiempo disponible para cocinar, tal y como confirma el <strong data-start=\"1147\" data-end=\"1203\">Informe Anual del Consumo Alimentario en Espa\u00f1a 2024<\/strong>.<\/p>\n<p data-start=\"1257\" data-end=\"1648\">La iniciativa forma parte de una <strong data-start=\"1290\" data-end=\"1309\">estrategia 360\u00ba<\/strong> ya activa en televisi\u00f3n, Connected TV, redes sociales como YouTube, mupis, centros comerciales y punto de venta. El objetivo de Burgo de Arias es <strong data-start=\"1456\" data-end=\"1486\">conectar con el consumidor<\/strong> mostrando c\u00f3mo su producto puede disfrutarse tanto fr\u00edo como caliente, en recetas dulces o saladas, y convertirse en la base de platos sencillos pero sabrosos.<\/p>\n<p data-start=\"1650\" data-end=\"1869\"><strong>\u201cQueremos inspirar a nuestros consumidores con ideas que les faciliten el d\u00eda a d\u00eda<\/strong> y les permitan disfrutar de cenas r\u00e1pidas, saludables y diferentes, sin perder tiempo ni complicaciones\u201d, explican desde la compa\u00f1\u00eda.<\/p>\n<h2 data-start=\"1871\" data-end=\"1925\">El queso fresco, protagonista de la rutina diaria<\/h2>\n<p data-start=\"1927\" data-end=\"2213\">El estudio presentado por la marca se\u00f1ala que el <strong data-start=\"1976\" data-end=\"2034\">87% de los espa\u00f1oles incluye queso fresco en sus cenas<\/strong>, aunque solo un <strong data-start=\"2051\" data-end=\"2082\">32% lo consume a la plancha<\/strong>. Esta t\u00e9cnica, adem\u00e1s de r\u00e1pida y sencilla, potencia los sabores naturales del producto y aporta variedad a la rutina culinaria.<\/p>\n<p data-start=\"2215\" data-end=\"2421\">Los consumidores destacan como atributos m\u00e1s valorados en la cena que sea <strong data-start=\"2289\" data-end=\"2308\">saludable (68%)<\/strong>, <strong data-start=\"2310\" data-end=\"2326\">r\u00e1pida (60%)<\/strong> y <strong data-start=\"2329\" data-end=\"2346\">sabrosa (51%)<\/strong>, tres aspectos que <strong>Burgo de Arias<\/strong> busca encarnar con esta nueva campa\u00f1a. Con &#8216;Inspiras mil recetas&#8217;, la marca refuerza su posicionamiento como <strong data-start=\"2493\" data-end=\"2529\">aliado de las cenas entre semana<\/strong>, ofreciendo una soluci\u00f3n pr\u00e1ctica y vers\u00e1til a la eterna pregunta: <em data-start=\"2597\" data-end=\"2616\">\u00bfQu\u00e9 cenamos hoy?<\/em><\/p>\n<p><iframe loading=\"lazy\" title=\"Solo T\u00fa, Burgo de Arias, Inspiras mil recetas 30&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jry4bNTFwTI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los consumidores destacan como atributos m\u00e1s valorados en la cena que sea saludable (68%), r\u00e1pida (60%) y sabrosa (51%).<\/p>\n","protected":false},"author":10966,"featured_media":226727,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-226723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burgo de Arias estrena &#039;Inspiras mil recetas&#039;<\/title>\n<meta name=\"description\" content=\"Los consumidores destacan como atributos m\u00e1s valorados en la cena que sea saludable (68%), r\u00e1pida (60%) y sabrosa (51%).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=226723\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burgo de Arias estrena &#039;Inspiras mil recetas&#039;\" \/>\n<meta property=\"og:description\" content=\"Los consumidores destacan como atributos m\u00e1s valorados en la cena que sea saludable (68%), r\u00e1pida (60%) y sabrosa (51%).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=226723\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-22T06:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T13:28:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Burgo-de-Arias-IP.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=226723#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=226723\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Burgo de Arias estrena &#8216;Inspiras mil recetas&#8217; 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