{"id":226027,"date":"2025-09-15T10:19:15","date_gmt":"2025-09-15T08:19:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=226027"},"modified":"2025-09-15T17:28:21","modified_gmt":"2025-09-15T15:28:21","slug":"somossapiens-zizer-inician-proceso-integracion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=226027","title":{"rendered":"SomosSapiens y Zizer inician su proceso de integraci\u00f3n"},"content":{"rendered":"<p><strong>Nuevos cambios en el universo de las agencias, pero est\u00e1 vez entre las independientes. SomosSapiens y Zizer anuncian un un acuerdo de integraci\u00f3n, tanto en su estructura organizativa como en su operativa diaria.<\/strong><\/p>\n<p>Con m\u00e1s de una d\u00e9cada en el sector desde su nacimiento,<strong> SomosSapiens y Zizer unen sus fuerzas para<\/strong>\u00a0<strong>cambiar el modelo, combinar sus capacidades (clientes, equipo y estrategias)<\/strong> y trabajar de manera integrada con la finalidad de ofrecer un servicio m\u00e1s coordinado, \u00e1gil y eficaz. Por lo tanto, mantienen su identidad por separado, pero trabajan conjuntamente al denominarse <strong>SomosSapiens + Zizer.<\/strong><\/p>\n<p>Esta integraci\u00f3n responde a una visi\u00f3n compartida sobre c\u00f3mo debe evolucionar el modelo de agencia en un mercado que demanda soluciones m\u00e1s conectadas, flexibles y orientadas a resultados. L<strong>a idea nace para ofrecer un enfoque diferencial en el \u00e1mbito de la comunicaci\u00f3n y el marketing.<\/strong> \u00abNo vamos a pensar de forma aislada, sino estrat\u00e9gicamente al servicio de los clientes. Caminaremos junto a las marcas como aliados\u00bb, explica en la campa\u00f1a del anuncio de la integraci\u00f3n <strong>Guillermo Hern\u00e1ndez<\/strong>, CEO de <strong>SomosSapiens.<\/strong><\/p>\n<p>\u00abVisi\u00f3n y transformaci\u00f3n al servicio de un objetivo: generar impacto real\u00bb, a\u00f1ade<strong> Jaime del Solar<\/strong>, CEO de <strong>Zizer.<\/strong> \u00abVa a ser una forma distinta de ver, crear y liderar el mundo de los medios y de la comunicaci\u00f3n\u00bb, comenta\u00a0 <strong>Paolo Piva<\/strong>, partner de <strong>SomosSapiens.<\/strong> \u00abLograremos cambiar la opini\u00f3n de las marcas sobre las agencias\u00bb, especifica Hern\u00e1ndez.\u00a0 Juntos se unieron para comunicar\u00a0 en una campa\u00f1a en v\u00eddeo el proceso de integraci\u00f3n y anticipar sus objetivos en esta nueva era.<\/p>\n<p><iframe title=\"SomosSapiens y Zizer llevan a cabo un proceso de integraci\u00f3n\" width=\"800\" height=\"450\" 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