{"id":225790,"date":"2025-09-10T12:34:12","date_gmt":"2025-09-10T10:34:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=225790"},"modified":"2025-09-10T16:24:45","modified_gmt":"2025-09-10T14:24:45","slug":"incubeta-compra-rocketsource","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225790","title":{"rendered":"Incubeta compra RocketSource para impulsar su estrategia de IA"},"content":{"rendered":"<p><strong>Incubeta ha anunciado la adquisici\u00f3n de RocketSource, consultora especializada en metodolog\u00edas que integran inteligencia artificial en el ciclo completo de los datos de marketing (an\u00e1lisis, activaci\u00f3n y gesti\u00f3n).\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con esta operaci\u00f3n, la agencia global de marketing digital refuerza su apuesta por soluciones de IA centradas en las personas, combinando ciencias del comportamiento con su experiencia en performance marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La compa\u00f1\u00eda se\u00f1ala que esta integraci\u00f3n permitir\u00e1 ofrecer a los clientes resultados medibles y orientados al rendimiento. \u201cEsta adquisici\u00f3n diferencia a Incubeta al acelerar nuestra capacidad de ofrecer soluciones avanzadas de IA en un momento en el que muchos competidores todav\u00eda est\u00e1n definiendo sus estrategias\u201d, afirm\u00f3 <strong>Alex Langshur<\/strong>, CEO Am\u00e9ricas de<strong> Incubeta<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte,<strong> Jacques van Niekerk<\/strong>, CEO global del grupo, destac\u00f3 que la operaci\u00f3n es clave dentro de la estrategia de la compa\u00f1\u00eda: \u201cLos responsables de marketing necesitan generar resultados inmediatos mientras avanzan hacia una automatizaci\u00f3n adaptativa basada en IA. Esta adquisici\u00f3n es un pilar fundamental de nuestra estrategia para ayudar a nuestros clientes a sobresalir, ofreci\u00e9ndoles soluciones que conecten a los equipos internos, permitan conocer mejor a los clientes, aporten resultados r\u00e1pidos y sienten las bases de un crecimiento generativo\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tras la integraci\u00f3n, los clientes de Incubeta contar\u00e1n con una nueva generaci\u00f3n de soluciones basadas en IA, que unir\u00e1n el conocimiento en performance marketing de la agencia con la ciencia del comportamiento y las soluciones de marketing potenciadas por IA agentiva de RocketSource. Entre las principales aportaciones se encuentran la metodolog\u00eda StoryVesting, consultor\u00eda especializada y servicios de an\u00e1lisis de datos a gran escala.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>RocketSource se integrar\u00e1 por completo en la estructura de Incubeta<\/strong>, incorporando tanto su cartera de clientes corporativos como su equipo de consultores. Los cofundadores de la consultora, Jonathan Greene y Steven Kiger, se sumar\u00e1n a la compa\u00f1\u00eda tras el cierre de la operaci\u00f3n.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras la integraci\u00f3n, la agencia de marketing digital promete ofrecer una nueva gama de soluciones basadas en inteligencia artificial. <\/p>\n","protected":false},"author":29,"featured_media":225796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,50],"class_list":["post-225790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incubeta compra RocketSource para impulsar su estrategia de IA - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Tras la integraci\u00f3n, la agencia de marketing digital promete ofrecer una nueva gama de soluciones basadas en inteligencia artificial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=225790\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Incubeta compra RocketSource para impulsar su estrategia de IA - 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