{"id":225776,"date":"2025-09-10T11:55:18","date_gmt":"2025-09-10T09:55:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=225776"},"modified":"2025-09-10T16:49:00","modified_gmt":"2025-09-10T14:49:00","slug":"el-formato-publicitario-inmersivo-invibes-spark-foundry-debuta-omoda-5-ev","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225776","title":{"rendered":"El formato publicitario inmersivo de Invibes y Spark Foundry debuta con el Omoda 5 EV"},"content":{"rendered":"<p data-start=\"475\" data-end=\"915\"><strong>Invibes Advertising y Spark Foundry unen fuerzas para dar un paso m\u00e1s en la creatividad digital con el lanzamiento de Panoramic Carousel, un formato publicitario inmersivo que combina storytelling interactivo y una experiencia de usuario de alto impacto. <\/strong><\/p>\n<p data-start=\"475\" data-end=\"915\"><strong>La primera campa\u00f1a en Espa\u00f1a <\/strong>con esta tecnolog\u00eda se ha desarrollado durante los meses de junio y julio<strong> para el Omoda 5 EV<\/strong>, el modelo 100% el\u00e9ctrico de la marca. El nuevo formato de Invibes supone una evoluci\u00f3n del display tradicional hacia una experiencia inmersiva.<\/p>\n<p data-start=\"475\" data-end=\"915\">En el centro de la pieza se integra un <strong data-start=\"1106\" data-end=\"1134\">modelo 3D del Omoda 5 EV<\/strong>, rodeado de un carrusel panor\u00e1mico deslizable que permite explorar diferentes versiones y caracter\u00edsticas del veh\u00edculo con gran realismo. <strong>La creatividad invita a una navegaci\u00f3n intuitiva y a una transici\u00f3n fluida hacia la landing page de la marca<\/strong> con un solo clic.<\/p>\n<h3 data-start=\"1403\" data-end=\"1447\"><em>Targeting<\/em> avanzado y m\u00e9tricas de \u00e9xito<\/h3>\n<p data-start=\"1448\" data-end=\"1728\">Adem\u00e1s del componente creativo, la campa\u00f1a se apoy\u00f3 en una <strong data-start=\"1507\" data-end=\"1548\">estrategia de targeting ultra precisa<\/strong>, con cuatro niveles de segmentaci\u00f3n ajustados a distintos contextos de inter\u00e9s de la audiencia, as\u00ed como en funcionalidades de retargeting para maximizar cobertura y conversi\u00f3n.<\/p>\n<p data-start=\"1730\" data-end=\"1856\">El mix de inversi\u00f3n se dividi\u00f3 en un <strong data-start=\"1767\" data-end=\"1796\">80% display y 20% tr\u00e1fico<\/strong>, alcanzando resultados superiores al est\u00e1ndar de mercado: M\u00e1s de <strong data-start=\"1866\" data-end=\"1900\">970 horas de atenci\u00f3n efectiva, u<\/strong>na media ponderada de <strong data-start=\"1929\" data-end=\"1945\">APM de 2.170<\/strong><span data-start=\"1929\" data-end=\"1945\">, v<\/span><strong data-start=\"1951\" data-end=\"1975\">iewability del +85%<\/strong><span data-start=\"1951\" data-end=\"1975\"> y <\/span><strong data-start=\"1981\" data-end=\"1999\">CTR del +0,45%<\/strong>.<\/p>\n<p data-start=\"2061\" data-end=\"2270\">Con esta activaci\u00f3n,<strong> Spark Foundry se convierte en una de las primeras agencias en incorporar Panoramic Carousel<\/strong> a su estrategia de medios, reforzando su apuesta por la innovaci\u00f3n y la eficacia publicitaria. <strong>Cristina Tijerin<\/strong>,<em> digital media planning senior manager<\/em> de <strong>Publicis Groupe<\/strong>, destac\u00f3 que este nuevo formato atrae la atenci\u00f3n del usuario \u2014previamente hipertargetizado\u2014 gracias a un destacado expositor del veh\u00edculo en 3D, mientras que el carrusel panor\u00e1mico invita a descubrir el mundo de <strong>Omoda.<\/strong><\/p>\n<p data-start=\"2061\" data-end=\"2270\">\u00abEn una \u00fanica pieza in-feed unimos variables que facilitan<strong> la exploraci\u00f3n del producto<\/strong>, algo que hasta ahora solo pod\u00eda mostrarse navegando en la web oficial o en la landing del modelo. <strong>Trabajamos siempre en innovar y buscar nuevos formatos<\/strong> que permitan alcanzar objetivos de una forma eficiente, llegando al p\u00fablico objetivo de Omoda de forma smart\u201d, detalla Tijerin.<\/p>\n<p data-start=\"3006\" data-end=\"3211\">\n","protected":false},"excerpt":{"rendered":"<p>Se trata de Panoramic Carousel y combina storytelling interactivo, as\u00ed como una experiencia de usuario de alto impacto.<\/p>\n","protected":false},"author":10966,"featured_media":225781,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,50],"class_list":["post-225776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El formato de Invibes y Spark Foundry debuta con Omoda 5 EV<\/title>\n<meta name=\"description\" content=\"Se trata de Panoramic Carousel y combina storytelling interactivo y una experiencia de usuario de alto impacto.\" \/>\n<meta name=\"robots\" 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