{"id":225761,"date":"2025-09-10T11:20:29","date_gmt":"2025-09-10T09:20:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=225761"},"modified":"2025-09-10T17:05:12","modified_gmt":"2025-09-10T15:05:12","slug":"el-ruso-rocky-asciende-angela-pacheco-directora-creativa-ejecutiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225761","title":{"rendered":"El Ruso de Rocky asciende a \u00c1ngela Pacheco como directora creativa ejecutiva"},"content":{"rendered":"<p><strong>El Ruso de Rocky anuncia el nombramiento de \u00c1ngela Pacheco a directora creativa ejecutiva, en una decisi\u00f3n que refuerza el modelo de liderazgo compartido de la agencia y reconoce el recorrido profesional de una de sus figuras m\u00e1s destacadas.<\/strong><\/p>\n<p>Pacheco, que se incorpor\u00f3 a la agencia en 2016, ha liderado campa\u00f1as para marcas como <strong>J&amp;B, LaLiga, Liga F, Grupo Pascual, Mahou, Pepsi o El Corte Ingl\u00e9s<\/strong>, firmando algunos de los trabajos m\u00e1s premiados de los \u00faltimos a\u00f1os. Con esta promoci\u00f3n,<strong> El Ruso de Rocky<\/strong> consolida un modelo basado en el crecimiento del talento desde dentro, y apuesta por una figura creativa con una mirada estrat\u00e9gica y un compromiso sostenido con la cultura de la agencia.<\/p>\n<p>Su trabajo ha sido reconocido en los principales festivales internacionales \u2014<strong>Cannes Lions, One Show, D&amp;AD o Clio<\/strong>\u2014 y fue clave en la campa\u00f1a She para J&amp;B, ganadora del Gran Premio de la Creatividad en el CdeC 2023. Ese mismo a\u00f1o, Pacheco fue seleccionada para el programa<strong> \u201cSee It Be It\u201d de Cannes Lions<\/strong>, una iniciativa internacional que promueve el liderazgo femenino en la industria creativa, de la que solo formaron parte 16 creativas de todo el mundo.<\/p>\n<p>En 2024, volvi\u00f3 al festival como ponente para compartir su experiencia en el programa. Adem\u00e1s, ha sido jurado en cert\u00e1menes como <strong>Eurobest, El Sol, El Ojo, Club de Creativos<\/strong> y presidenta del jurado en los Gerety Awards 2024. Licenciada en Publicidad y RRPP por la Universidad de M\u00e1laga, <strong>\u00c1ngela Pacheco<\/strong> complet\u00f3 su formaci\u00f3n en la Miami Ad School (Madrid, \u00c1msterdam y Nueva York), donde actualmente tambi\u00e9n imparte clases de creatividad.<\/p>\n<p>Anteriormente, trabaj\u00f3 en <strong>Del Campo Saatchi &amp; Saatchi y en Grey Group<\/strong> para marcas como<strong> Coca-Cola, Toyota Europa, P&amp;G, Domino\u2019s Pizza o Loter\u00edas,<\/strong> as\u00ed como en <strong>Razorfish y WWD&amp;S<\/strong> en Nueva York. \u201cQue \u00c1ngela Pacheco sea la nueva directora creativa ejecutiva en El Ruso de Rocky es lo de menos [&#8230;].\u00a0 Lo de m\u00e1s es que lo es porque el d\u00eda que \u00c1ngela no viene a la agencia, somos menos agencia. Lo es porque \u201cLa Pacheco\u201d es mucha Pacheco. Porque nos ense\u00f1a, nos alegra, nos motiva, nos sorprende, nos ilusiona\u2026 nos llega [&#8230;]\u00bb, declara <strong>Lucas Paulino<\/strong>, director general creativo del<strong> Ruso de Rocky.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pacheco, que se incorpor\u00f3 a la agencia en 2016, ha liderado campa\u00f1as para marcas como J&#038;B, LaLiga, Liga F, Grupo Pascual, Mahou, Pepsi o El Corte Ingl\u00e9s.<\/p>\n","protected":false},"author":10966,"featured_media":225771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6526],"class_list":["post-225761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c1ngela 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