{"id":225744,"date":"2025-09-05T09:49:14","date_gmt":"2025-09-05T07:49:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=225744"},"modified":"2025-09-10T11:36:31","modified_gmt":"2025-09-10T09:36:31","slug":"lactalis-celebra-flor-esgueva-edicion-limitada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225744","title":{"rendered":"Lactalis celebra Flor de Esgueva con una edici\u00f3n limitada"},"content":{"rendered":"<p data-start=\"414\" data-end=\"781\"><strong>Lactalis da un paso innovador en la comunicaci\u00f3n de su ic\u00f3nico queso curado Flor de Esgueva. La compa\u00f1\u00eda ha lanzado una edici\u00f3n limitada de envases inspirada en los grandes maestros de la pintura, con el objetivo de revitalizar la presencia de la marca en los puntos de venta y reforzar su v\u00ednculo con los consumidores.<\/strong><\/p>\n<p data-start=\"819\" data-end=\"1063\">El proyecto parti\u00f3 de una pregunta creativa: <em data-start=\"864\" data-end=\"952\">\u00bfc\u00f3mo inmortalizar\u00edan Van Gogh, Seurat o Caravaggio a un aut\u00e9ntico artesano del queso?<\/em> La respuesta lleg\u00f3 a trav\u00e9s de un proceso pionero que uni\u00f3 <strong data-start=\"1012\" data-end=\"1060\">creatividad humana e inteligencia artificial<\/strong>.<\/p>\n<p data-start=\"1065\" data-end=\"1550\">Lejos de emplear la IA como una herramienta de simple imitaci\u00f3n, el equipo creativo de<strong> Lactalis<\/strong> trabaj\u00f3 en colaboraci\u00f3n con la tecnolog\u00eda, dirigiendo art\u00edsticamente cada propuesta. Los dise\u00f1adores actuaron como directores creativos, proporcionando pautas precisas a la IA y supervisando la interpretaci\u00f3n de los estilos de los pintores cl\u00e1sicos. De este modo,<strong> cada retrato no solo evoc\u00f3 la esencia de los maestros<\/strong>, sino que tambi\u00e9n mantuvo la coherencia con la identidad de la marca.<\/p>\n<p data-start=\"1582\" data-end=\"1899\">El resultado de este proceso ha sido un conjunto de <strong data-start=\"1634\" data-end=\"1657\">tres envases \u00fanicos<\/strong>, que comparten el concepto \u00abSolo un gran maestro sabe c\u00f3mo inmortalizar a otro\u00bb. <strong>Esta iniciativa pone de relieve c\u00f3mo la innovaci\u00f3n tecnol\u00f3gica<\/strong> puede elevar los est\u00e1ndares creativos y abrir nuevas v\u00edas de comunicaci\u00f3n con los consumidores.<\/p>\n<h3 data-start=\"1901\" data-end=\"1929\">M\u00e1s all\u00e1 del packaging<\/h3>\n<p data-start=\"1930\" data-end=\"2248\">La experiencia se extendi\u00f3 tambi\u00e9n al entorno digital. <strong>Lactalis encarg\u00f3 la producci\u00f3n de un v\u00eddeo para YouTube<\/strong> y redes sociales con el objetivo de mostrar la edici\u00f3n limitada y plantear una nueva cuesti\u00f3n: <em data-start=\"2136\" data-end=\"2190\">\u00bfse puede dar vida a una pintura al \u00f3leo centenaria?<\/em> La respuesta, seg\u00fan la compa\u00f1\u00eda, ha sido un rotundo s\u00ed.<\/p>\n<p data-start=\"2250\" data-end=\"2498\">Con esta acci\u00f3n, <strong>Lactalis reafirma su apuesta por combinar tradici\u00f3n, arte e innovaci\u00f3n, situando a Flor de Esgueva<\/strong> como un producto emblem\u00e1tico capaz de trascender los lineales y conectar con los consumidores desde nuevas perspectivas creativas.<\/p>\n<p><iframe loading=\"lazy\" title=\"Flor de Esgueva: una obra maestra de la colaboraci\u00f3n entre humanos e inteligencia artificial\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/CU31T671E0g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lactalis encarg\u00f3 la producci\u00f3n de un v\u00eddeo para YouTube y redes sociales con el objetivo de mostrar la edici\u00f3n limitada.<\/p>\n","protected":false},"author":10966,"featured_media":225775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[76],"class_list":["post-225744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lactalis celebra Flor de Esgueva con una edici\u00f3n limitada<\/title>\n<meta name=\"description\" content=\"Lactalis encarg\u00f3 la producci\u00f3n de un v\u00eddeo para YouTube y redes sociales con el objetivo de 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