{"id":225709,"date":"2025-09-09T14:28:55","date_gmt":"2025-09-09T12:28:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=225709"},"modified":"2025-09-09T14:33:10","modified_gmt":"2025-09-09T12:33:10","slug":"seis-de-cada-10-consumidores-desearia-apagar-los-ai-overviews-de-busqueda","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225709","title":{"rendered":"Seis de cada 10 consumidores desear\u00eda apagar los \u2018AI Overviews\u2019 de b\u00fasqueda"},"content":{"rendered":"<p><strong>La irrupci\u00f3n de la inteligencia artificial en los buscadores est\u00e1 transformando la forma en que los consumidores buscan e interact\u00faan con productos y servicios. Sin embargo, la aceptaci\u00f3n de estas herramientas no est\u00e1 exenta de reservas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de una encuesta reciente realizada por la consultora Gartner en Estados Unidos, a un 61% de consumidores les gustar\u00eda contar con la opci\u00f3n de desactivar los res\u00famenes generados por IA en motores de b\u00fasqueda.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La investigaci\u00f3n muestra que m\u00e1s de la mitad de los encuestados (53%) no est\u00e1 seguro de la certeza ni de la imparcialidad de los resultados informados por IA, mientras que un 41% considera que los res\u00famenes generativos ofrecidos por buscadores tradicionales resultan m\u00e1s frustrantes que los m\u00e9todos de b\u00fasqueda convencionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de las dudas, un 51% de consumidores admite que la IA est\u00e1 impactando en c\u00f3mo buscan productos y servicios. M\u00e1s de un tercio asegura confiar en los res\u00famenes generados por IA cuando estos se integran en b\u00fasquedas de informaci\u00f3n tradicionales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El estudio tambi\u00e9n revela que la utilidad de los res\u00famenes de IA depende del momento del proceso de compra. Los usuarios los consideran \u00fatiles sobre todo en fases iniciales de exploraci\u00f3n de productos, pero su valor percibido desciende conforme avanza la evaluaci\u00f3n de opciones y cae de manera notable en la fase de compra final.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl impacto de la IA se extiende m\u00e1s all\u00e1 de mejorar la experiencia de b\u00fasqueda, alterando c\u00f3mo los consumidores buscan e interact\u00faan con las plataformas, y c\u00f3mo los responsables de marketing se aproximan a la visibilidad\u201d, se\u00f1al\u00f3 Noam Dorros, <\/span><i><span style=\"font-weight: 400;\">director analyst<\/span><\/i><span style=\"font-weight: 400;\"> en Gartner Marketing practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dorros recomienda que las marcas fortalezcan su reputaci\u00f3n como fuentes confiables y adopten estrategias de descubrimiento multicanal. Esto implica optimizar tanto para los res\u00famenes generados por IA como para el SEO tradicional, asegurando que los contenidos sean estructurados, relevantes y autoritarios, sin perder de vista la necesidad de transparencia y elecci\u00f3n del usuario.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un 53% admite no estar seguro de la certeza o imparcialidad de los resultados informados por IA y un 41% considera los res\u00famenes generativos m\u00e1s frustrantes que la b\u00fasqueda convencional. <\/p>\n","protected":false},"author":29,"featured_media":225717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[372,50],"class_list":["post-225709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-seo","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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