{"id":225526,"date":"2025-09-05T11:23:50","date_gmt":"2025-09-05T09:23:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=225526"},"modified":"2025-09-05T11:24:26","modified_gmt":"2025-09-05T09:24:26","slug":"unilever-prepara-renovacion-25-cupula-directiva","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225526","title":{"rendered":"Unilever prepara una renovaci\u00f3n del 25% de su c\u00fapula directiva"},"content":{"rendered":"

El consejero delegado de Unilever, Fernando Fern\u00e1ndez, decidi\u00f3 aplicar una\u00a0 reorganizaci\u00f3n en la multinacional de Gran Consumo con el objetivo de acabar con las apodadas \u00abbolsas de mediocridad\u00bb y mejorar el rendimiento de la compa\u00f1\u00eda<\/strong>.<\/p>\n

En una conferencia en la Barclays Global Consumer Staples de Boston<\/strong>, recogida por Bloomberg, el directivo argentino explic\u00f3 que Unilever se ha convertido en una \u201corganizaci\u00f3n inflada\u201d<\/strong>, con bajo rendimiento.<\/p>\n

En este sentido, en los \u00faltimos 18 meses, la compa\u00f1\u00eda ha reducido un 18% de los empleos de oficina<\/strong>, en l\u00ednea con un plan previo que ya contemplaba la eliminaci\u00f3n de 7.500 puestos administrativos<\/strong> bajo el mandato de su antecesor, Hein Schumacher. Pero la medida m\u00e1s contundente est\u00e1 por llegar: Fern\u00e1ndez planea reemplazar a 50 de los 200 altos directivos<\/strong>, lo que supone al menos un 25% de la c\u00fapula, tras un an\u00e1lisis detallado de sus funciones y desempe\u00f1o.<\/p>\n

Fern\u00e1ndez, que ya hab\u00eda defendido la venta de activos y la segregaci\u00f3n del negocio de helados antes de asumir la direcci\u00f3n, reafirm\u00f3 su intenci\u00f3n de concentrarse en las 30 marcas principales<\/strong> del grupo, con especial atenci\u00f3n a las de belleza y cuidado personal. Adem\u00e1s, ha descartado nuevas adquisiciones, salvo en dos mercados estrat\u00e9gicos: Estados Unidos e India<\/strong>. En este \u00faltimo, asegura que la compa\u00f1\u00eda espera replicar el papel que jug\u00f3 China para otros competidores en la d\u00e9cada pasada.<\/p>\n","protected":false},"excerpt":{"rendered":"

Para ello, la compa\u00f1\u00eda ha reducido un 18% de los empleos de oficina, en l\u00ednea con un plan previo que ya contemplaba la eliminaci\u00f3n de 7.500 puestos administrativos.<\/p>\n","protected":false},"author":10966,"featured_media":214848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-225526","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"\nUnilever prepara una renovaci\u00f3n del 25% de su c\u00fapula directiva<\/title>\n<meta name=\"description\" content=\"Para ello, la compa\u00f1\u00eda redujo un 18% los empleos, en l\u00ednea con un plan que ya contemplaba la eliminaci\u00f3n de 7.500 puestos administrativos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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