{"id":225053,"date":"2025-08-29T12:23:23","date_gmt":"2025-08-29T10:23:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=225053"},"modified":"2025-08-29T16:57:23","modified_gmt":"2025-08-29T14:57:23","slug":"el-boom-k-pop-seduce-45-generacion-z","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225053","title":{"rendered":"El boom del K-pop seduce al 45% de la Generaci\u00f3n Z"},"content":{"rendered":"<p data-start=\"548\" data-end=\"872\"><strong>El boom del K-pop, los k-dramas y las series coreanas de plataformas como Netflix han sido alicientes suficientes para que Corea del Sur se haya convertido en un destino de referencia, principalmente para el 45% de la Generaci\u00f3n Z.<\/strong><\/p>\n<p data-start=\"548\" data-end=\"872\">De este modo, la m\u00fasica coreana, con el k-pop a la cabeza, suma ya 800 millones de fans de todo el mundo, convirti\u00e9ndose en un fen\u00f3meno que debe su triunfo a su amplificaci\u00f3n en redes sociales y las estrategias de marketing de las agencias. Este hecho ha dado paso a que\u00a0 compa\u00f1\u00edas como <strong>Hybe<\/strong> \u2014gestora de grupos como BTS\u2014 generaran <strong>m\u00e1s de dos<\/strong> <strong data-start=\"1243\" data-end=\"1284\">\u00a0billones de euros en ventas en 2024<\/strong>.<\/p>\n<p data-start=\"1289\" data-end=\"1714\">El auge se refleja tambi\u00e9n en las producciones audiovisuales. \u201c<strong>El juego del calamar\u201d super\u00f3 los 1.600 millones de horas de visionado en Netflix<\/strong>, que ha invertido <strong data-start=\"1451\" data-end=\"1480\">2.500 millones de d\u00f3lares<\/strong> en contenido coreano y cuenta ya con m\u00e1s de 80 t\u00edtulos en cat\u00e1logo. A ello se suma el reciente \u00e9xito de<strong> <em data-start=\"1585\" data-end=\"1606\">K-pop Demon Hunters<\/em><\/strong>, <strong>convertida en la pel\u00edcula m\u00e1s vista en la historia de la plataforma<\/strong> con 236 millones de visualizaciones.<\/p>\n<h3 data-start=\"1716\" data-end=\"1762\">El merchandising, motor del fen\u00f3meno fan<\/h3>\n<p data-start=\"1763\" data-end=\"2149\">La popularidad de la cultura coreana ha disparado la creaci\u00f3n y consumo de merchandising. <strong>Seg\u00fan el \u00faltimo estudio de Miniso, el 5% de los espa\u00f1oles muestra inter\u00e9s en productos inspirados en el K-Pop<\/strong>, y los coleccionistas se reparten casi a partes iguales entre hombres (54%) y mujeres (46%).<\/p>\n<p data-start=\"1763\" data-end=\"2149\">TikTok e Instagram se consolidan como los principales canales para seguir tendencias (60%). Un ejemplo de \u00e9xito es la licencia <strong data-start=\"2186\" data-end=\"2194\">BT21<\/strong>, desarrollada por el grupo BTS, que se ha convertido en una de las m\u00e1s demandadas por los fans gracias a su alcance global en ventas, colaboraciones y colecciones exclusivas.<\/p>\n<h3 data-start=\"2373\" data-end=\"2415\">Nueva colecci\u00f3n en Espa\u00f1a: BT21 Baby<\/h3>\n<p data-start=\"2416\" data-end=\"2845\">Tras el \u00e9xito de la primera colecci\u00f3n en 2024, <strong data-start=\"2463\" data-end=\"2533\">Miniso lanzar\u00e1 el pr\u00f3ximo 4 de septiembre la nueva l\u00ednea BT21 Baby<\/strong>. La presentaci\u00f3n se celebrar\u00e1 con dos eventos especiales en la Flagship Store de Gran V\u00eda, 48 (Madrid), y en el centro comercial El Saler (Valencia). All\u00ed, los fans \u2014conocidos como <em data-start=\"2715\" data-end=\"2721\">ARMY<\/em>\u2014 podr\u00e1n descubrir los nuevos productos, disfrutar de actividades con DJ, recibir descuentos y optar a regalos exclusivos.<\/p>\n<p data-start=\"2847\" data-end=\"3103\"><strong>La colecci\u00f3n estar\u00e1 disponible en un amplio n\u00famero de tiendas de la cadena en Espa\u00f1a<\/strong>, entre ellas La Maquinista (Barcelona), Alfonso I (Zaragoza), Plaza Mayor (M\u00e1laga), Marineda (A Coru\u00f1a) o Vialia (Vigo), adem\u00e1s de en el aeropuerto de Palma de Mallorca.<\/p>\n<p data-start=\"3105\" data-end=\"3419\">\u201cEn la compa\u00f1\u00eda el a\u00f1o pasado lanzamos la colecci\u00f3n exclusiva BT21 con productos de K-Pop que tanto estaban demandando. Fue tal el \u00e9xito que este septiembre repetimos con BT21 Baby, con propuestas que abarcan desde papeler\u00eda y peluches hasta hogar y belleza\u201d, explica <strong data-start=\"3368\" data-end=\"3416\">Ana Rivera, <\/strong><em>general manager<\/em> de<strong data-start=\"3368\" data-end=\"3416\"> Miniso Espa\u00f1a<\/strong>.<\/p>\n<p data-start=\"3421\" data-end=\"3647\">Con esta apuesta, la marca refuerza su posicionamiento en un mercado marcado por<strong> el auge del consumo ligado a la cultura coreana<\/strong> y por la creciente demanda de productos que permiten a los fans identificarse con su comunidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seg\u00fan el \u00faltimo estudio de Miniso, el 5% de los espa\u00f1oles muestra inter\u00e9s en productos inspirados en este g\u00e9nero musical coreano.<\/p>\n","protected":false},"author":10966,"featured_media":225054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2226,147],"class_list":["post-225053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-marcas","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El boom del K-Pop seduce al 45% de la Generaci\u00f3n Z<\/title>\n<meta name=\"description\" content=\"Seg\u00fan el \u00faltimo estudio de Miniso, el 5% de los espa\u00f1oles muestra inter\u00e9s en productos inspirados en este g\u00e9nero musical coreano.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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