{"id":225045,"date":"2025-08-29T11:38:42","date_gmt":"2025-08-29T09:38:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=225045"},"modified":"2025-08-29T12:55:28","modified_gmt":"2025-08-29T10:55:28","slug":"dentsu-estudia-vender-su-negocio-internacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225045","title":{"rendered":"Dentsu estudia vender su negocio internacional"},"content":{"rendered":"<p><strong>Los resultados negativos experimentados en su negocio internacional est\u00e1n llevando al grupo de comunicaci\u00f3n japon\u00e9s Dentsu a plantearse la venta del mismo. Ya ha elegido a varios asesores, aunque se est\u00e1n valorando m\u00e1s opciones, seg\u00fan ha matizado la propia compa\u00f1\u00eda.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo a las informaciones compartidas por Financial Times, Dentsu ha fichado a <strong>Mitsubishi UFJ Morgan Stanley y a Nomura Securities para buscar posibles compradores de su negocio internacional<\/strong>, lo que podr\u00eda traer consigo m\u00fasculo financiero.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan fuentes pr\u00f3ximas al grupo consultadas por el diario brit\u00e1nico, la mayor preocupaci\u00f3n para los potenciales compradores es c\u00f3mo podr\u00eda impactar en los empleos de planificaci\u00f3n de medios y creatividad la evoluci\u00f3n de las herramientas de IA, ya que precisamente la planificaci\u00f3n de medios y la creatividad forman una parte sustancial del negocio de Dentsu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, todav\u00eda se sopesa la posibilidad de vender, tal y como confirm\u00f3 un portavoz de la compa\u00f1\u00eda a Jiji Press, quien a\u00f1adi\u00f3 que <strong>se est\u00e1n barajando varias opciones con el objetivo de buscar aumentar el valor corporativo.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde hace un tiempo, el negocio internacional viene arrastrando crecimientos negativos en contraposici\u00f3n con lo visto en Jap\u00f3n, donde lleva elevando sus ingresos nueve trimestres seguidos. \u201cNuestro negocio internacional sigue afrontando crecimiento negativo en todas las regiones, lo que resulta en un rendimiento general desafiante\u201d, reconoci\u00f3 <strong>Hiroshi Igarashi<\/strong>, presidente y CEO global de <strong>Dentsu<\/strong> en la presentaci\u00f3n de resultados del primer semestre de 2025.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante este periodo, los ingresos org\u00e1nicos de Dentsu International cayeron un 0,2% respecto al primer semestre de 2024, mientras que los de Dentsu Jap\u00f3n aumentaron un 5,3%.\u00a0<\/span><\/p>\n<h2>Situaci\u00f3n distinta en Espa\u00f1a<\/h2>\n<p>Los resultados de Dentsu Espa\u00f1a, sin embargo, son muy positivos, seg\u00fan nos recuerdan desde la compa\u00f1\u00eda. En nuestro pa\u00eds sigue creciendo y lidera los rankings de inversi\u00f3n publicitaria gestionada desde hace m\u00e1s de seis a\u00f1os, con una gran cuota de mercado. Sus agencias de medios destacan sobre el resto de las de sus competidores: Carat es la primera del mercado e iProspect, la tercera, seg\u00fan InfoAdex, mientras que dentsu X est\u00e1 entre las diez mejores.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha fichado a dos asesores, pero baraja m\u00e1s opciones, seg\u00fan ha confirmado un portavoz del grupo. <\/p>\n","protected":false},"author":29,"featured_media":225047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6074],"class_list":["post-225045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dentsu estudia vender su negocio internacional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Dentsu ha fichado a dos asesores, pero baraja m\u00e1s opciones, seg\u00fan ha confirmado un portavoz del grupo japon\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=225045\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dentsu estudia vender su negocio internacional - 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