{"id":225036,"date":"2025-08-29T09:48:20","date_gmt":"2025-08-29T07:48:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=225036"},"modified":"2025-08-29T12:41:57","modified_gmt":"2025-08-29T10:41:57","slug":"fanta-une-universal-pictures-blumhouse-campana-global-halloween","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225036","title":{"rendered":"Fanta se une a Universal Pictures y Blumhouse en una campa\u00f1a de Halloween"},"content":{"rendered":"<p data-start=\"223\" data-end=\"665\"><strong>Fanta anuncia una alianza global con Universal Pictures y Blumhouse con motivo de la temporada de Halloween. La colaboraci\u00f3n re\u00fane, por primera vez, a cuatro iconos del cine de terror: Chucky, Freddy Fazbear, The Grabber y M3gan.<\/strong><\/p>\n<p data-start=\"223\" data-end=\"665\">Todos ellos son protagonistas de distintas sagas de <strong>Blumhouse<\/strong>, que este a\u00f1o tendr\u00e1n un papel destacado en las experiencias y productos especiales que la marca de bebidas pondr\u00e1 en marcha a nivel internacional. <strong>La iniciativa coincide con el pr\u00f3ximo estreno de dos producciones de Universal: <em data-start=\"747\" data-end=\"762\">Black Phone 2<\/em>,<\/strong> que llegar\u00e1 a los cines el 17 de octubre, y <strong><em data-start=\"808\" data-end=\"835\">Five Nights at Freddy\u2019s 2<\/em><\/strong>, cuyo lanzamiento est\u00e1 previsto para el 5 de diciembre.<\/p>\n<h2 data-start=\"986\" data-end=\"1026\">Edici\u00f3n limitada de Fanta Halloween<\/h2>\n<p data-start=\"223\" data-end=\"665\">Ambas pel\u00edculas est\u00e1n producidas por Blumhouse, compa\u00f1\u00eda referente en el g\u00e9nero de terror. <strong>Los personajes seleccionados<\/strong> no solo <strong>aparecer\u00e1n en piezas audiovisuales y activaciones, sino tambi\u00e9n en la Colecci\u00f3n de Halloween de Fanta<\/strong>, disponible ya en el mercado con dise\u00f1os especiales en sus envases. Entre las novedades destaca el lanzamiento de un sabor exclusivo inspirado en Chucky, <strong data-start=\"1321\" data-end=\"1339\">Chucky\u2019s Punch<\/strong>, con base de frutos rojos.<\/p>\n<p data-start=\"1370\" data-end=\"1647\">La edici\u00f3n limitada tambi\u00e9n incluye referencias cl\u00e1sicas de la marca:<strong> Fanta Fresa con The Grabber, Fanta Naranja con Freddy Fazbear y Fanta Uva con M3gan.<\/strong> Los consumidores podr\u00e1n acceder a contenido y experiencias adicionales a trav\u00e9s de c\u00f3digos QR incorporados en las latas.<\/p>\n<h2 data-start=\"1649\" data-end=\"1690\">Experiencias vinculadas a la campa\u00f1a<\/h2>\n<p data-start=\"1692\" data-end=\"2021\">Seg\u00fan inform\u00f3 la compa\u00f1\u00eda, <strong>la campa\u00f1a se extender\u00e1 entre septiembre y octubre<\/strong>, con presencia en puntos de venta, m\u00e1quinas expendedoras, f\u00e1bricas y distintas experiencias de marca. <strong>La acci\u00f3n ha sido desarrollada por WPP Open X, liderada por Ogilvy<\/strong>, con la colaboraci\u00f3n de Burson, EssenceMediacom, GOAT, Hogarth, Subvrsive y VML.<\/p>\n<p data-start=\"2023\" data-end=\"2418\"><strong>Ibrahim Salim Khan<\/strong>, vicepresidente global de <strong>Fanta en The Coca-Cola Company<\/strong>, subray\u00f3 el<strong> car\u00e1cter estrat\u00e9gico de esta campa\u00f1a<\/strong>: \u201cEste Halloween, gracias a una deliciosa y emocionante colaboraci\u00f3n con Universal Pictures y Blumhouse, traeremos de vuelta a los iconos m\u00e1s legendarios del terror por primera vez en la historia. Han vuelto. Pero no vienen a asustarte. Ellos solo\u2026 \u00a1Quieren Fanta!\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre las novedades destaca el lanzamiento de un sabor exclusivo inspirado en Chucky, Chucky\u2019s Punch, con base de frutos rojos.<\/p>\n","protected":false},"author":10966,"featured_media":225038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-225036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fanta se une a Universal Pictures y Blumhouse en Halloween<\/title>\n<meta name=\"description\" content=\"Entre las novedades destaca el lanzamiento de un sabor exclusivo inspirado en Chucky, Chucky\u2019s Punch, con base de frutos rojos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=225036\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fanta se une a Universal Pictures y Blumhouse en Halloween\" \/>\n<meta property=\"og:description\" content=\"Entre las novedades destaca el lanzamiento de un sabor exclusivo inspirado en Chucky, Chucky\u2019s Punch, con base de frutos rojos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=225036\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-29T07:48:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T10:41:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/fanta-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Fanta se une a Universal Pictures y Blumhouse en una campa\u00f1a de Halloween\",\"datePublished\":\"2025-08-29T07:48:20+00:00\",\"dateModified\":\"2025-08-29T10:41:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036\"},\"wordCount\":381,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fanta-.jpg\",\"keywords\":[\"marcas\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=225036\",\"name\":\"Fanta se une a Universal Pictures y Blumhouse en Halloween\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fanta-.jpg\",\"datePublished\":\"2025-08-29T07:48:20+00:00\",\"dateModified\":\"2025-08-29T10:41:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Entre las novedades destaca el lanzamiento de un sabor exclusivo inspirado en Chucky, Chucky\u2019s Punch, con base de frutos rojos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=225036\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fanta-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/fanta-.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Los personajes seleccionados no solo aparecer\u00e1n en piezas audiovisuales y activaciones, sino tambi\u00e9n en la Colecci\u00f3n de Halloween de Fanta.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=225036#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fanta se une a Universal Pictures y Blumhouse en una campa\u00f1a de Halloween\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Fanta se une a Universal Pictures y Blumhouse en Halloween","description":"Entre las novedades destaca el lanzamiento de un sabor exclusivo inspirado en Chucky, Chucky\u2019s Punch, con base de frutos rojos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=225036","og_locale":"es_ES","og_type":"article","og_title":"Fanta se une a Universal Pictures y Blumhouse en Halloween","og_description":"Entre las novedades destaca el lanzamiento de un sabor exclusivo inspirado en Chucky, Chucky\u2019s Punch, con base de frutos rojos.","og_url":"https:\/\/ipmark.com\/?p=225036","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-08-29T07:48:20+00:00","article_modified_time":"2025-08-29T10:41:57+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/fanta-.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=225036#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=225036"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Fanta se une a Universal Pictures y Blumhouse en una campa\u00f1a de Halloween","datePublished":"2025-08-29T07:48:20+00:00","dateModified":"2025-08-29T10:41:57+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=225036"},"wordCount":381,"image":{"@id":"https:\/\/ipmark.com\/?p=225036#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fanta-.jpg","keywords":["marcas"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=225036","url":"https:\/\/ipmark.com\/?p=225036","name":"Fanta se une a Universal Pictures y Blumhouse en Halloween","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=225036#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=225036#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fanta-.jpg","datePublished":"2025-08-29T07:48:20+00:00","dateModified":"2025-08-29T10:41:57+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Entre las novedades destaca el lanzamiento de un sabor exclusivo inspirado en Chucky, Chucky\u2019s Punch, con base de frutos rojos.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=225036#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=225036"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=225036#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/fanta-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/fanta-.jpg","width":1140,"height":635,"caption":"Los personajes seleccionados no solo aparecer\u00e1n en piezas audiovisuales y activaciones, sino tambi\u00e9n en la Colecci\u00f3n de Halloween de Fanta."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=225036#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Fanta se une a Universal Pictures y Blumhouse en una campa\u00f1a de Halloween"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/225036","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=225036"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/225036\/revisions"}],"predecessor-version":[{"id":225061,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/225036\/revisions\/225061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/225038"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=225036"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=225036"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=225036"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}