{"id":225010,"date":"2025-08-28T12:45:21","date_gmt":"2025-08-28T10:45:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=225010"},"modified":"2025-08-28T12:45:21","modified_gmt":"2025-08-28T10:45:21","slug":"onclusive-incorpora-analisis-podcast","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=225010","title":{"rendered":"Onclusive incorpora el an\u00e1lisis de podcast para cerrar la cobertura de medios"},"content":{"rendered":"<p><strong>Onclusive, empresa en inteligencia de medios, ha incorporado el an\u00e1lisis pormenorizado de podcast a su mix de seguimiento, cerrando as\u00ed el c\u00edrculo de la cobertura de medios que ya incluye redes sociales, prensa, radio y televisi\u00f3n.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Con 580 millones de oyentes a nivel mundial, la irrupci\u00f3n de este canal de comunicaci\u00f3n requiere que las \u00e1reas de Comunicaci\u00f3n incorporen los podcast a sus an\u00e1lisis de reputaci\u00f3n. Solo en Espa\u00f1a, seg\u00fan datos de Spotify, <strong>el consumo de podcast ha crecido un 30% y uno de cada tres usuarios de esta red los escucha.<\/strong> Y, entre los formatos, el que m\u00e1s crece es el videopodcast, lo que posiciona a nuestro pa\u00eds como uno de los m\u00e1s activos de Europa en usuarios activos y horas de escucha.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello, <strong>Onclusive proporciona su tecnolog\u00eda AI Sense basada en\u00a0 inteligencia artificial para analizar el contenido<\/strong>, sentimiento, temas y aspectos relevantes para las marcas en los podcast. Todas las menciones recogidas en ellos se incluyen en los paneles que cada cliente tiene con el resto de apariciones en medios.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con la monitorizaci\u00f3n de los podcast, <strong>Onclusive no s\u00f3lo proporciona una monitorizaci\u00f3n del panorama medi\u00e1tico al completo<\/strong>, sino que permite una evaluaci\u00f3n de las campa\u00f1as en todos los canales y eliminar puntos ciegos de crisis, y es que una discusi\u00f3n sobre la marca en un podcast hasta ahora se est\u00e1 escapando de cualquier plan de crisis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan <strong>Rafael S\u00e1nchez<\/strong>, <em>head of sales<\/em> de <strong>Onclusive<\/strong>, \u201cel salto de periodistas, humoristas y expertos hacia este formato ha aportado profesionalizaci\u00f3n, diversidad de tem\u00e1ticas y mayor conexi\u00f3n con las audiencias, lo que ha consolidado el podcast como un canal de referencia en Espa\u00f1a\u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00abPor ello, es imprescindible que las marcas, en el seguimiento de su huella en la red, incorporen este formato tan auge y conozcan el impacto en su reputaci\u00f3n de forma integral. Adem\u00e1s, al ser conversacional, <strong>la marca puede aparecer de una forma m\u00e1s velada, no tan directa como un titular o un tuit<\/strong>, pero no por ello es menos relevante. Se trata siempre de saber si hablan de ti, de qu\u00e9, c\u00f3mo y por qu\u00e9\u201d, concluye.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El consumo de podcast ha crecido un 30% y uno de cada tres usuarios de esta red los escucha.<\/p>\n","protected":false},"author":10966,"featured_media":225012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[6524,1577],"class_list":["post-225010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ia","tag-medios-de-comunicacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Onclusive incorpora el an\u00e1lisis de podcast<\/title>\n<meta name=\"description\" content=\"El consumo de podcast ha crecido un 30% y uno de cada tres usuarios de esta 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