{"id":224886,"date":"2025-08-26T10:47:19","date_gmt":"2025-08-26T08:47:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=224886"},"modified":"2025-08-26T11:46:10","modified_gmt":"2025-08-26T09:46:10","slug":"blue-banana-nombra-ana-oca-directora-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=224886","title":{"rendered":"Ana Oca, nueva directora de marketing de Blue Banana"},"content":{"rendered":"<p>Con m\u00e1s de 20 a\u00f1os de experiencia en el sector del marketing y la comunicaci\u00f3n, Oca ha ocupado cargos de responsabilidad en compa\u00f1\u00edas nacionales e internacionales de prestigio. <strong>En los \u00faltimos tres a\u00f1os y medio fue directora de marketing global en Adolfo Dom\u00ednguez<\/strong>, donde lider\u00f3 la estrategia de marca a nivel internacional.<\/p>\n<blockquote><p>La firma espa\u00f1ola de moda outdoor y aventura refuerza su equipo directivo en plena etapa de expansi\u00f3n nacional e internacional<\/p><\/blockquote>\n<p>\u201cPara m\u00ed, lo m\u00e1s apasionante es poder <strong>contribuir a que Blue Banana siga inspirando a nuevas generaciones a vivir la aventura, al mismo tiempo que consolidamos su crecimiento a escala global<\/strong>\u201d, ha se\u00f1alado Oca tras su incorporaci\u00f3n. La nueva directora de marketing trabajar\u00e1 mano a mano con Rodrigo Bl\u00e1zquez y Javier Gurney, <em>head of brand<\/em> y <em>head of digital<\/em> de Blue Banana, respectivamente.<\/p>\n<p>Los fundadores y co-CEOs de Blue Banana, Nacho Rivera y Juan Fern\u00e1ndez-Estrada, han destacado que<strong> la experiencia y visi\u00f3n estrat\u00e9gica de Oca aportar\u00e1n el valor necesario para afrontar la nueva etapa de diversificaci\u00f3n de producto, mercados y canales<\/strong> en la que se encuentra la compa\u00f1\u00eda.<\/p>\n<p>Fundada en 2016 y reconocida en 2025 como Empresa B Corp, Blue Banana se ha consolidado como un referente de moda sostenible y con prop\u00f3sito. Actualmente, cuenta con 26 tiendas propias y presencia internacional en pa\u00edses como M\u00e9xico, Portugal, Uruguay, Puerto Rico y Grecia. En 2024 cerr\u00f3 con una facturaci\u00f3n de 24 millones de euros, un 24% m\u00e1s que el a\u00f1o anterior<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Blue Banana ha incorporado a Ana Oca como nueva directora de marketing. Se trata de un cargo de nueva creaci\u00f3n en la compa\u00f1\u00eda desde el que liderar\u00e1 la estrategia omnicanal de la marca y reforzar\u00e1 su crecimiento global. La llegada de Oca se produce en un momento clave para la firma, que mantiene el foco en la internacionalizaci\u00f3n y en consolidar su modelo de negocio sostenible.<\/p>\n","protected":false},"author":14,"featured_media":224888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-224886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ana Oca, nueva directora de marketing de Blue Banana - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La firma de moda sostenible Blue Banana incorpora a Ana Oca como nueva directora de marketing para reforzar su estrategia omnicanal y consolidar su crecimiento internacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=224886\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ana Oca, nueva directora de marketing de Blue Banana - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La firma de moda sostenible Blue Banana incorpora a Ana Oca como nueva directora de marketing para reforzar su estrategia omnicanal y consolidar su crecimiento internacional.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=224886\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-26T08:47:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-26T09:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Ana Oca, nueva directora de marketing de Blue Banana\",\"datePublished\":\"2025-08-26T08:47:19+00:00\",\"dateModified\":\"2025-08-26T09:46:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886\"},\"wordCount\":268,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=224886\",\"name\":\"Ana Oca, nueva directora de marketing de Blue Banana - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg\",\"datePublished\":\"2025-08-26T08:47:19+00:00\",\"dateModified\":\"2025-08-26T09:46:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"description\":\"La firma de moda sostenible Blue Banana incorpora a Ana Oca como nueva directora de marketing para reforzar su estrategia omnicanal y consolidar su crecimiento internacional.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=224886\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg\",\"width\":1140,\"height\":760,\"caption\":\"Ana Oca, head of marketing de Blue Banana.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224886#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ana Oca, nueva directora de marketing de Blue Banana\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ana Oca, nueva directora de marketing de Blue Banana - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"La firma de moda sostenible Blue Banana incorpora a Ana Oca como nueva directora de marketing para reforzar su estrategia omnicanal y consolidar su crecimiento internacional.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=224886","og_locale":"es_ES","og_type":"article","og_title":"Ana Oca, nueva directora de marketing de Blue Banana - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"La firma de moda sostenible Blue Banana incorpora a Ana Oca como nueva directora de marketing para reforzar su estrategia omnicanal y consolidar su crecimiento internacional.","og_url":"https:\/\/ipmark.com\/?p=224886","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-08-26T08:47:19+00:00","article_modified_time":"2025-08-26T09:46:10+00:00","og_image":[{"width":1140,"height":760,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=224886#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=224886"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Ana Oca, nueva directora de marketing de Blue Banana","datePublished":"2025-08-26T08:47:19+00:00","dateModified":"2025-08-26T09:46:10+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=224886"},"wordCount":268,"image":{"@id":"https:\/\/ipmark.com\/?p=224886#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg","articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=224886","url":"https:\/\/ipmark.com\/?p=224886","name":"Ana Oca, nueva directora de marketing de Blue Banana - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=224886#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=224886#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg","datePublished":"2025-08-26T08:47:19+00:00","dateModified":"2025-08-26T09:46:10+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"description":"La firma de moda sostenible Blue Banana incorpora a Ana Oca como nueva directora de marketing para reforzar su estrategia omnicanal y consolidar su crecimiento internacional.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=224886#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=224886"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=224886#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Ana-Oca_Head-of-Marketing-Blue-Banana.jpg","width":1140,"height":760,"caption":"Ana Oca, head of marketing de Blue Banana."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=224886#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Ana Oca, nueva directora de marketing de Blue Banana"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/224886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224886"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/224886\/revisions"}],"predecessor-version":[{"id":224903,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/224886\/revisions\/224903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/224888"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}