{"id":224700,"date":"2025-07-29T14:42:45","date_gmt":"2025-07-29T12:42:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=224700"},"modified":"2025-07-29T14:46:18","modified_gmt":"2025-07-29T12:46:18","slug":"jcdecaux-gana-concesion-publicitaria-exclusiva-bruselas-airport","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=224700","title":{"rendered":"JCDecaux gana la concesi\u00f3n publicitaria en exclusiva de Brussels Airport"},"content":{"rendered":"<p dir=\"ltr\"><strong><span class=\"il\">JCDecaux<\/span>\u00a0anuncia que su filial\u00a0<span class=\"il\">JCDecaux<\/span>\u00a0B\u00e9lgica ha ganado, a ra\u00edz de un concurso p\u00fablico, la concesi\u00f3n publicitaria en exclusiva de Brussels Airport. El aeropuerto est\u00e1 ubicado muy cerca de la capital belga, sede de varias instituciones clave de la Uni\u00f3n Europea, tales como el Parlamento Europeo, la Comisi\u00f3n Europea y el Consejo de la Uni\u00f3n Europea.<\/strong><\/p>\n<p dir=\"ltr\"><strong>Brussels Airport Company (BAC)<\/strong> eligi\u00f3 volver a confiar en<strong>\u00a0<span class=\"il\">JCDecaux<\/span>\u00a0<\/strong>para que se haga cargo, a partir del 1 de enero de 2026, de la instalaci\u00f3n, la gesti\u00f3n y la comercializaci\u00f3n de los dispositivos publicitarios en el interior, el exterior y los aleda\u00f1os de Brussels Airport que, con 23,6 millones de pasajeros en 2024, es uno de los aeropuertos m\u00e1s importantes de Europa.<\/p>\n<p dir=\"ltr\">Socio de <strong>Brussels Airport<\/strong> desde hace m\u00e1s de 18 a\u00f1os,\u00a0<strong><span class=\"il\">JCDecaux<\/span><\/strong>, fiel a su estrategia de calidad e innovaci\u00f3n tecnol\u00f3gica, pondr\u00e1 a la disposici\u00f3n de <strong>Brussels Airport<\/strong> su experiencia y know-how para enriquecer la experiencia de los pasajeros y la visibilidad de los anunciantes, cumpliendo con las exigencias de sostenibilidad y de calidad de servicio.<\/p>\n<p dir=\"ltr\"><strong><span class=\"il\">JCDecaux<\/span>\u00a0renovar\u00e1 el conjunto de su mobiliario y elementos digitales<\/strong>, y desarrollar\u00e1 una amplia gama de soluciones creativas, como los espacios de activaci\u00f3n y los dispositivos para eventos inmersivos, que crean conexi\u00f3n entre las marcas y los pasajeros.<\/p>\n<p dir=\"ltr\">En l\u00ednea con los compromisos de ESG de las dos empresas, <strong>el desarrollo sostenible y la seguridad ser\u00e1n fuertes prioridades del contrato<\/strong>, con objetivos claros en materia de energ\u00edas renovables, materiales reciclables y gesti\u00f3n de residuos.<\/p>\n<p dir=\"ltr\"><strong><span class=\"il\">JCDecaux<\/span>\u00a0es el socio de medios de 157 aeropuertos clave, en 39 pa\u00edses de todo el mundo.<\/strong> N\u00famero uno de la comunicaci\u00f3n exterior y del mobiliario urbano en B\u00e9lgica, est\u00e1 estrat\u00e9gicamente posicionado en este mercado clave en el coraz\u00f3n de Europa, con las concesiones de mobiliario urbano de Amberes, Charleroi, Brujas, Hasselt, Lieja, Mons e incluso Namur y Bruselas, donde\u00a0<span class=\"il\">JCDecaux<\/span>\u00a0tambi\u00e9n gestiona los contratos de bicicletas en libre servicio Villo!.<\/p>\n<p dir=\"ltr\"><strong>Las nuevas pantallas digitales previstas en el marco de este nuevo contrato en Brussels Airport<\/strong> se integrar\u00e1n en la oferta program\u00e1tica de\u00a0<span class=\"il\">JCDecaux<\/span>\u00a0B\u00e9lgica, adem\u00e1s de los 1.400 elementos de mobiliario urbano digitales\u00a0<span class=\"il\">JCDecaux<\/span>\u00a0ya presentes a escala nacional en los centros comerciales, las tiendas Carrefour y Delhaize, en las ciudades de Bruselas, Amberes, Lieja y Charleroi, as\u00ed como en el metro de Bruselas.<\/p>\n<p dir=\"ltr\"><strong>Sylvie Van den Eynde<\/strong>, <em>chief passenger aviation officer<\/em> de<strong> Brussels Airport Company<\/strong>, declara: \u00ab[&#8230;] Nuestras campa\u00f1as publicitarias forman parte regularmente de los eventos culturales y deportivos m\u00e1s importantes de nuestro pa\u00eds, contribuyendo a afirmar la identidad y la autenticidad belgas en el aeropuerto, situado en el coraz\u00f3n de Europa. Desde el contenido din\u00e1mico de nuestras pantallas digitales hasta las campa\u00f1as que reciben a los viajeros en su idioma nativo,<strong> cada iniciativa tiene como objetivo crear una experiencia acogedora y memorable\u00bb.\u00a0<\/strong><\/p>\n<p dir=\"ltr\"><strong>Jean-Charles\u00a0<span class=\"il\">Decaux<\/span><\/strong>, codirector general de<strong> <span class=\"il\">JCDecaux<\/span><\/strong>, declara: \u00ab[&#8230;] Este nuevo contrato es un verdadero reconocimiento a las competencias de <span class=\"il\">JCDecaux<\/span> a la hora de<strong> proponer soluciones publicitarias innovadoras y de gran calidad<\/strong>, y nos permitir\u00e1 seguir desarrollando de forma estrat\u00e9gica dispositivos ic\u00f3nicos y una oferta digital premium y sostenible dentro de este importante centro de conexiones europeo [&#8230;].<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brussels Airport Company (BAC) eligi\u00f3 volver a confiar en\u00a0JCDecaux\u00a0para que se haga cargo, a partir del 1 de enero de 2026, de la instalaci\u00f3n, la gesti\u00f3n y la comercializaci\u00f3n de los dispositivos publicitarios.<\/p>\n","protected":false},"author":10966,"featured_media":224712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-224700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JCDecaux gana la concesi\u00f3n publicitaria de Brussels Airport<\/title>\n<meta name=\"description\" content=\"Brussels Airport Company (BAC) eligi\u00f3 volver a confiar en\u00a0JCDecaux\u00a0para que se haga cargo, a partir del 1 de enero de 2026, de la instalaci\u00f3n, la gesti\u00f3n y la 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