{"id":224318,"date":"2025-07-22T14:13:10","date_gmt":"2025-07-22T12:13:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=224318"},"modified":"2025-07-22T14:15:32","modified_gmt":"2025-07-22T12:15:32","slug":"bifrutas-dark-edicion-limitada-pascual-sony-music","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=224318","title":{"rendered":"Bifrutas Dark, la edici\u00f3n limitada de Pascual con Sony Music como partner"},"content":{"rendered":"<p><strong>Pascual da un paso m\u00e1s con su edici\u00f3n limitada, Bifrutas Dark, adentr\u00e1ndose en la escena musical de la Generaci\u00f3n Z gracias a una alianza con Sony Music y, su agencia de activaci\u00f3n, Arrebata.<\/strong><\/p>\n<p>De esta manera, los artistas <strong>Abraham Mateo, Lia Kali y Mafalda Cardenal protagonizar\u00e1n una serie de contenidos audiovisuales<\/strong> que conectar\u00e1n a Bifrutas Dark con la cultura urbana. El pistoletazo de salida fue el pasado 18 de julio con el lanzamiento del videoclip de Mafalda Cardenal, que se ha difundido en los canales sociales de ambas compa\u00f1\u00edas, as\u00ed como en el de la artista y m\u00e1s influencers involucrados en el proyecto.<\/p>\n<p>\u00abCon Bifrutas Dark queremos conectar con una generaci\u00f3n aut\u00e9ntica y sin miedo a romper moldes. <strong>La m\u00fasica es su lenguaje, y esta alianza con Sony Music nos permite hablarlo con artistas<\/strong> que comparten los mismos valores\u201d, explica <strong>Natalia Fern\u00e1ndez<\/strong>, directora del negocio l\u00e1cteo de <strong>Pascual.<\/strong><\/p>\n<p>\u201cDesde Sony Music buscamos partners que entiendan el poder de la m\u00fasica como lenguaje universal para conectar con el consumidor m\u00e1s joven. <strong>Bifrutas Dark<\/strong> comparte ese ADN inconformista y creativo, por lo que esta colaboraci\u00f3n es natural para ambas partes\u201d, destaca <strong>Rafa Madro\u00f1al<\/strong>, director de <em>new business<\/em> de <strong>Sony Music Latin &amp; Espa\u00f1a.<\/strong><\/p>\n<p>La alianza se materializar\u00e1 en dos de los festivales m\u00e1s relevantes del verano:<\/p>\n<p><strong>&#8211; Fan Futura Fest (San Javier, Murcia, 25 y 27 de julio)<\/strong><br \/>\n<strong>&#8211; Arenal Sound (Burriana, Castell\u00f3n, 31 de julio 3 de agosto)<\/strong><\/p>\n<p>En los dos eventos, los asistentes encontrar\u00e1n espacios donde recargarse de energ\u00eda, disfrutar de <strong>Bifrutas Dark<\/strong> e interactuar en una experiencia \u00fanica al ritmo de la m\u00fasica. <strong>Esta edici\u00f3n limitada de Bifrutas que destaca por su sabor, gracias a una mezcla en el mercado de papaya, mango y guaran\u00e1 y vitamina B12<\/strong>; y una imagen rompedora con los c\u00f3digos y el tono de la Generaci\u00f3n Z, que aleja a la marca del mundo infantil.<\/p>\n<p><iframe loading=\"lazy\" title=\"Mafalda Cardenal - Entrevista completa\" 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