{"id":224160,"date":"2025-07-21T12:50:52","date_gmt":"2025-07-21T10:50:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=224160"},"modified":"2025-07-21T14:26:43","modified_gmt":"2025-07-21T12:26:43","slug":"pepsico-anuncia-nuevos-cargos-para-pol-codina-y-fernando-moraga","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=224160","title":{"rendered":"Pepsico anuncia nuevos cargos para Pol Codina y Fernando Moraga"},"content":{"rendered":"<p style=\"font-weight: 400;\"><strong>Pol Codina,\u00a0 hasta ahora director general de PepsiCo para el Suroeste de Europa, ha sido nombrado director general de<em> Food Ventures\u00a0<\/em>\u00e1rea de Estrategia Culinaria y del canal fuera del hogar para PepsiCo a nivel global. <\/strong><\/p>\n<p style=\"font-weight: 400;\">Se trata de un \u00e1rea reci\u00e9n creada cuyo objetivo es impulsar las marcas en el sector alimentario, ofreciendo propuestas listas para consumir tanto en el hogar como fuera de \u00e9l. <strong>Esta nueva unidad de negocio surge de la redefinici\u00f3n de la visi\u00f3n de PepsiCo sobre la alimentaci\u00f3n<\/strong> y para poder dar respuesta a la evoluci\u00f3n de las demandas del consumidor. <strong>Pol Codina se incorpora al equipo comercial global reportando directamente a Roberto Mart\u00ednez<\/strong>,<em> international chief Commercial officer<\/em> (CCO) y continuar\u00e1 desempe\u00f1ando sus funciones desde Barcelona.<\/p>\n<p style=\"font-weight: 400;\">La nueva \u00e1rea de negocio que liderar\u00e1<strong> Pol Codina<\/strong> contar\u00e1 con un equipo experto que trabajar\u00e1 sobre dos ejes estrat\u00e9gicos clave para su desarrollo: <strong>la innovaci\u00f3n enfocada al fortalecimiento, la proyecci\u00f3n de las marcas, y la definici\u00f3n de una propuesta culinaria<\/strong> diferencial, apostando ambas por la innovaci\u00f3n como palanca de crecimiento y transformaci\u00f3n<em>.\u00a0<\/em><\/p>\n<p style=\"font-weight: 400;\">El ejecutivo liderar\u00e1 a su vez el canal <strong>\u201cFuera del Hogar\u201d<\/strong> (bares, restaurantes, cafeter\u00edas y hoteles), con el objetivo de impulsar su crecimiento, explorar nuevas oportunidades y reforzar la conexi\u00f3n con el consumidor. Adem\u00e1s, Pol Codina posee una s\u00f3lida trayectoria en el sector de Alimentaci\u00f3n y Bebidas. <strong>Inici\u00f3 su carrera en PepsiCo en 2004<\/strong>, donde trabaj\u00f3 durante cinco a\u00f1os en marketing para marcas como <strong>Doritos y Lay\u2019s\u00a0<\/strong>y posteriormente pas\u00f3 al departamento de ventas.<\/p>\n<p style=\"font-weight: 400;\"><strong> Tras dos a\u00f1os en Nike, regres\u00f3 a PepsiCo para liderar el canal \u201cFuera del Hogar\u201d en Espa\u00f1a<\/strong> y posteriormente a nivel europeo basado en Ginebra, para despu\u00e9s asumir el rol de <em>country manager<\/em> para Portugal durante tres a\u00f1os. Desde junio de 2023, ha sido director general de PepsiCo para el Suroeste de Europa.<\/p>\n<p style=\"font-weight: 400;\">Por su parte, <strong>Fernando Moraga<\/strong>, desde octubre de 2024 director general de PepsiCo en Espa\u00f1a, ampl\u00eda sus responsabilidades asumiendo tambi\u00e9n la direcci\u00f3n general de Portugal. Moraga, que cuenta con una dilatada carrera de m\u00e1s de 20 a\u00f1os en <strong>PepsiCo<\/strong>, pasa a ser el m\u00e1ximo responsable de PepsiCo para Iberia donde continuar\u00e1 impulsando el negocio en ambos mercados bajo una misma unidad, con<strong> foco en el crecimiento de las categor\u00edas clave tanto para alimentaci\u00f3n como bebidas<\/strong>, la innovaci\u00f3n y la transformaci\u00f3n del portafolio para estar m\u00e1s cerca del consumidor.<\/p>\n<p style=\"font-weight: 400;\">\u00a0<strong>Fernando Moraga comenz\u00f3 su carrera en PepsiCo en el a\u00f1o 2001 ocupando diferentes posiciones<\/strong> dentro de las \u00e1reas de ventas y marketing llegando a ser responsable de marketing para la categor\u00eda de Bebidas en 2014 y director de marketing para Europa Occidental en 2016. En 2019 pas\u00f3 a ser director de ventas para Espa\u00f1a y posteriormente fue <em>country manager<\/em> para Portugal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mientras que Codina se convierte en director general de Food Ventures\u00a0\u00e1rea de Estrategia Culinaria y del canal fuera del hogar, Moraga adem\u00e1s, de Espa\u00f1a, asume la direcci\u00f3n general de Portugal del grupo.<\/p>\n","protected":false},"author":10966,"featured_media":224165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6526],"class_list":["post-224160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pepsico anuncia cargos para Pol Codina y Fernando Moraga<\/title>\n<meta name=\"description\" content=\"Mientras que Codina se convierte en director general de Food Ventures\u00a0\u00e1rea de Estrategia Culinaria y del canal fuera del hogar, Moraga adem\u00e1s, de Espa\u00f1a, asume la direcci\u00f3n general de Portugal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=224160\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsico anuncia cargos para Pol Codina y Fernando Moraga\" \/>\n<meta property=\"og:description\" content=\"Mientras que Codina se convierte en director general de Food Ventures\u00a0\u00e1rea de Estrategia Culinaria y del canal fuera del hogar, Moraga adem\u00e1s, de Espa\u00f1a, asume la direcci\u00f3n general de Portugal.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=224160\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-21T10:50:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-21T12:26:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Pepsico-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Pepsico anuncia nuevos cargos para Pol Codina y Fernando Moraga\",\"datePublished\":\"2025-07-21T10:50:52+00:00\",\"dateModified\":\"2025-07-21T12:26:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160\"},\"wordCount\":491,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Pepsico-4.jpg\",\"keywords\":[\"nombramientos\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=224160\",\"name\":\"Pepsico anuncia cargos para Pol Codina y Fernando Moraga\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Pepsico-4.jpg\",\"datePublished\":\"2025-07-21T10:50:52+00:00\",\"dateModified\":\"2025-07-21T12:26:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Mientras que Codina se convierte en director general de Food Ventures\u00a0\u00e1rea de Estrategia Culinaria y del canal fuera del hogar, Moraga adem\u00e1s, de Espa\u00f1a, asume la direcci\u00f3n general de Portugal.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=224160\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Pepsico-4.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Pepsico-4.jpg\",\"width\":1140,\"height\":635,\"caption\":\"De izq a dcha, Pol Codina, nuevo responsable global de la nueva \u00e1rea de estrategia culinaria y Fernando Moraga, nuevo director general de Pepsico Iberia.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=224160#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pepsico anuncia nuevos cargos para Pol Codina y Fernando Moraga\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pepsico anuncia cargos para Pol Codina y Fernando Moraga","description":"Mientras que Codina se convierte en director general de Food Ventures\u00a0\u00e1rea de Estrategia Culinaria y del canal fuera del hogar, Moraga adem\u00e1s, de Espa\u00f1a, asume la direcci\u00f3n general de Portugal.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=224160","og_locale":"es_ES","og_type":"article","og_title":"Pepsico anuncia cargos para Pol Codina y Fernando Moraga","og_description":"Mientras que Codina se convierte en director general de Food Ventures\u00a0\u00e1rea de Estrategia Culinaria y del canal fuera del hogar, Moraga adem\u00e1s, de Espa\u00f1a, asume la direcci\u00f3n general de Portugal.","og_url":"https:\/\/ipmark.com\/?p=224160","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-07-21T10:50:52+00:00","article_modified_time":"2025-07-21T12:26:43+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Pepsico-4.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=224160#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=224160"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"Pepsico anuncia nuevos cargos para Pol Codina y Fernando Moraga","datePublished":"2025-07-21T10:50:52+00:00","dateModified":"2025-07-21T12:26:43+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=224160"},"wordCount":491,"image":{"@id":"https:\/\/ipmark.com\/?p=224160#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Pepsico-4.jpg","keywords":["nombramientos"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=224160","url":"https:\/\/ipmark.com\/?p=224160","name":"Pepsico anuncia cargos para Pol Codina y Fernando Moraga","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=224160#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=224160#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Pepsico-4.jpg","datePublished":"2025-07-21T10:50:52+00:00","dateModified":"2025-07-21T12:26:43+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Mientras que Codina se convierte en director general de Food Ventures\u00a0\u00e1rea de Estrategia Culinaria y del canal fuera del hogar, Moraga adem\u00e1s, de Espa\u00f1a, asume la direcci\u00f3n general de Portugal.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=224160#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=224160"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=224160#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Pepsico-4.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Pepsico-4.jpg","width":1140,"height":635,"caption":"De izq a dcha, Pol Codina, nuevo responsable global de la nueva \u00e1rea de estrategia culinaria y Fernando Moraga, nuevo director general de Pepsico Iberia."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=224160#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Pepsico anuncia nuevos cargos para Pol Codina y Fernando Moraga"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/224160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=224160"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/224160\/revisions"}],"predecessor-version":[{"id":224203,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/224160\/revisions\/224203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/224165"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=224160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=224160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=224160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}