{"id":223717,"date":"2025-07-02T13:29:52","date_gmt":"2025-07-02T11:29:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=223717"},"modified":"2025-07-14T13:30:17","modified_gmt":"2025-07-14T11:30:17","slug":"ecobel-colabora-belen-esteban-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=223717","title":{"rendered":"Ecobel colabora con Bel\u00e9n Esteban en su nueva campa\u00f1a"},"content":{"rendered":"<p><strong>Ecobel anuncia su nueva colaboraci\u00f3n estrat\u00e9gica con Bel\u00e9n Esteban. Una acci\u00f3n, articulada en torno a una campa\u00f1a audiovisual de alto impacto, cuyo principal objetivo es el de acercar al consumidor los valores de sostenibilidad, seguridad y eficacia de sus productos, sin renunciar al entretenimiento como herramienta de concienciaci\u00f3n.<\/strong><\/p>\n<p>Esta colaboraci\u00f3n forma parte de la actual l\u00ednea creativa que la compa\u00f1\u00eda desarrolla junto a la dise\u00f1adora <strong>Agatha Ruiz de la Prada<\/strong>, representando un paso m\u00e1s en su apuesta por comunicar<strong> la limpieza ecol\u00f3gica como un h\u00e1bito accesible, eficaz<\/strong> y alineado con los valores actuales de consumo responsable.<\/p>\n<p>De esta forma, <strong>Ecobel incorpora a Bel\u00e9n Esteban como embajadora de marca<\/strong>, utilizando su fuerte vinculaci\u00f3n con el p\u00fablico y su identidad reconocible para transmitir los beneficios de los productos ecol\u00f3gicos desde una perspectiva dom\u00e9stica y cercana. <strong>La campa\u00f1a se sit\u00faa en espacios cotidianos<\/strong>, en centros comerciales de referencia como <strong>Carrefour<\/strong>, o cocinas familiares, combinando elementos narrativos de ficci\u00f3n con gui\u00f1os humor\u00edsticos y c\u00f3digos culturales reconocibles.<\/p>\n<p>\u201cPara <strong>Ecobel<\/strong>, era importante lanzar una campa\u00f1a que no solo hablara de sostenibilidad desde un plano t\u00e9cnico [&#8230;]. La sostenibilidad, para que sea efectiva, debe ser tambi\u00e9n comprensible y posible. Y creemos que, a trav\u00e9s de esta colaboraci\u00f3n con<strong> Bel\u00e9n Esteban<\/strong>, se puede contribuir a que muchas personas se acerquen por primera vez a una opci\u00f3n ecol\u00f3gica desde un lugar cotidiano y accesible\u201d, afirma <strong>Elisa Soro<\/strong>, directora general de la compa\u00f1\u00eda.<\/p>\n<p>Por su parte, <strong>Agatha Ruiz de la Prada<\/strong> subraya el valor a\u00f1adido de esta campa\u00f1a dentro de su colaboraci\u00f3n con la marca: \u201ccuando comenc\u00e9 a trabajar con <strong>Ecobel<\/strong>, ten\u00edamos claro que el reto era demostrar que los productos sostenibles no tienen por qu\u00e9 ser aburridos, ni en su aspecto ni en su forma de comunicarse [&#8230;] <strong>Me parece una forma diferente y coherente de hablar de limpieza ecol\u00f3gica<\/strong> desde una \u00f3ptica cercana y, sobre todo, divertida\u201d.<\/p>\n<p>De esta forma, <strong>EcobelxBel\u00e9n se plantea como una herramienta de educaci\u00f3n ambiental cotidiana<\/strong>, que busca reforzar la presencia de los productos sostenibles en los canales de gran consumo y promover una nueva relaci\u00f3n entre ciudadan\u00eda, higiene del hogar y cuidado del entorno.<\/p>\n<p>A trav\u00e9s de esta iniciativa, Ecobel consolida su compromiso con la innovaci\u00f3n tanto en el desarrollo de f\u00f3rmulas biodegradables y <em>packaging<\/em> reciclable, como en el dise\u00f1o de campa\u00f1as de sensibilizaci\u00f3n capaces de conectar con perfiles diversos de consumidor. De esta forma, l<strong>a alianza con Bel\u00e9n Esteban contribuye a amplificar la visibilidad de esta gama de productos<\/strong> en entornos cotidianos, reforzando as\u00ed la estrategia de la compa\u00f1\u00eda en construir un relato transversal en el que sostenibilidad, dise\u00f1o, funcionalidad y cultura popular se integren para transformar h\u00e1bitos reales de consumo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a se sit\u00faa en espacios cotidianos, en centros comerciales como Carrefour, o cocinas familiares, combinando elementos narrativos de ficci\u00f3n con gui\u00f1os humor\u00edsticos.<\/p>\n","protected":false},"author":10966,"featured_media":223725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-223717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecobel colabora con Bel\u00e9n Esteban en su nueva campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a se sit\u00faa en espacios cotidianos, en centros comerciales como Carrefour, o cocinas familiares, combinando elementos narrativos de ficci\u00f3n con gui\u00f1os humor\u00edsticos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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