{"id":223505,"date":"2025-07-10T13:21:02","date_gmt":"2025-07-10T11:21:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=223505"},"modified":"2025-07-10T15:05:26","modified_gmt":"2025-07-10T13:05:26","slug":"arturo-benlloch-nuevo-director-creativo-ejecutivo-para-iberia-de-samy","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=223505","title":{"rendered":"Arturo Benlloch, nuevo director creativo ejecutivo para Iberia de Samy"},"content":{"rendered":"<p><strong>La agencia Samy ha anunciado el nombramiento de Arturo Benlloch como nuevo director creativo ejecutivo para Iberia, una incorporaci\u00f3n con la que la compa\u00f1\u00eda refuerza una estructura creativa que ya cuenta desde hace casi dos a\u00f1os con Santi Lucero al frente de la Direcci\u00f3n General Creativa Global.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSomos una agencia diferente que apuesta por la innovaci\u00f3n, la tecnolog\u00eda y que tiene un profundo conocimiento del consumidor gracias a sus herramientas de social listening y a un excelente equipo de estrategia y<\/span><i><span style=\"font-weight: 400;\"> research<\/span><\/i><span style=\"font-weight: 400;\">. En esa ecuaci\u00f3n no puede faltar una creatividad de vanguardia. De ah\u00ed que Arturo venga a completar ahora el equipo creativo que ya tenemos con su indiscutible talento y liderazgo\u201d, ha se\u00f1alado <\/span><b>Gonzalo S\u00e1nchez-Ta\u00edz<\/b><span style=\"font-weight: 400;\">, VP Growth de Samy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Licenciado en Publicidad y Relaciones P\u00fablicas por la Universidad Complutense de Madrid, Arturo Benlloch ha desarrollado su carrera en agencias de referencia como <\/span><b>Leo Burnett, El Laboratorio<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Shackleton<\/b><span style=\"font-weight: 400;\">, adem\u00e1s de haber ocupado el cargo de <\/span><b>director creativo ejecutivo en Havas (2017-2023)<\/b><span style=\"font-weight: 400;\"> y m\u00e1s recientemente en <\/span><b>Monks<\/b><span style=\"font-weight: 400;\">, donde ha trabajado durante los \u00faltimos dos a\u00f1os.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lo largo de su trayectoria ha colaborado con marcas de gran proyecci\u00f3n como <\/span><b>Spotify, Santander, Disney, BMW, Blizzard Activision, Mondelez, PRISA, Heineken<\/b><span style=\"font-weight: 400;\"> o <\/span><b>Loter\u00edas y Apuestas del Estado<\/b><span style=\"font-weight: 400;\">, entre otras. Su trabajo ha sido reconocido en festivales nacionales e internacionales como <\/span><b>Cannes Lions, One Show, LIA, Clio, El Sol, Eficacia, c de c<\/b><span style=\"font-weight: 400;\"> o <\/span><b>El Ojo de Iberoam\u00e9rica<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El nuevo director creativo ejecutivo trabajar\u00e1 estrechamente con <\/span><b>Nieves Dur\u00e1n<\/b><span style=\"font-weight: 400;\">, quien se ha incorporado recientemente a Samy como <\/span><i><span style=\"font-weight: 400;\">head of strategy &amp; research<\/span><\/i><span style=\"font-weight: 400;\">, procedente del grupo WPP.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta incorporaci\u00f3n se refuerza la estructura creativa que lidera Santi Lucero, director general creativo global. <\/p>\n","protected":false},"author":29,"featured_media":223507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114,2341],"class_list":["post-223505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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