{"id":223217,"date":"2025-07-07T09:14:46","date_gmt":"2025-07-07T07:14:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=223217"},"modified":"2025-07-07T15:08:03","modified_gmt":"2025-07-07T13:08:03","slug":"juan-canton-nuevo-director-general-de-amkt","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=223217","title":{"rendered":"Juan Cant\u00f3n, nuevo director general de AMKT"},"content":{"rendered":"<p><strong>La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) ha anunciado el nombramiento de Juan Cant\u00f3n como nuevo director general de AMKT, que ser\u00e1 el responsable de fortalecer la presencia del marketing en los medios de comunicaci\u00f3n, la identidad de marca de la asociaci\u00f3n y su peso institucional e impulsar la presencia de la misma en foros y debates estrat\u00e9gicos.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Procedente de Prisa Media donde fue director general de la divisi\u00f3n de prensa, Cant\u00f3n cuenta con m\u00e1s de 20 a\u00f1os de experiencia en el mundo de los medios de comunicaci\u00f3n y del marketing. A lo largo de su carrera ha desempe\u00f1ado cargos de alta responsabilidad de marketing de Disney Parks, La Voz de Galicia, y en cabeceras como As, Cinco D\u00edas, Marca y El Pa\u00eds, entre otras.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ha formado parte del Consejo de Administraci\u00f3n de Prisa Media y El Pa\u00eds, lo que refuerza su experiencia en gobernanza corporativa y visi\u00f3n estrat\u00e9gica. Adem\u00e1s, ha sido responsable de la cuenta de resultados, estrategia Comercial, Marketing, Operaciones, RRHH, Digitalizaci\u00f3n y Relaciones Institucionales. Tambi\u00e9n ha coordinado la transformaci\u00f3n digital y expansi\u00f3n internacional de El Pa\u00eds, logrando un EBITDA positivo tras a\u00f1os de p\u00e9rdidas, adem\u00e1s de consolidar su presencia en Am\u00e9rica y <\/span><a href=\"http:\/\/ee.uu\"><span style=\"font-weight: 400;\">EE.UU<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa incorporaci\u00f3n de Juan Cant\u00f3n como director general de AMKT supone un paso firme en nuestra apuesta por reforzar el papel del marketing en la sociedad desde una perspectiva transversal. Su profundo conocimiento del ecosistema medi\u00e1tico y su visi\u00f3n estrat\u00e9gica ser\u00e1n claves para seguir posicionando a la Asociaci\u00f3n como un referente en el sector\u201d, ha informado<strong> Beatriz Navarro<\/strong>, presidenta de <strong>AMKT.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En su nuevo puesto, perseguir\u00e1 impulsar la proyecci\u00f3n y relevancia del marketing y de AMKT en los medios de comunicaci\u00f3n espa\u00f1oles, promover el marketing como motor de crecimiento empresarial y social, potenciar la colaboraci\u00f3n entre socios, seguir potenciando los Premios Nacionales de Marketing, asegurando su relevancia y prestigio en el sector, entre otros.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Procedente de Prisa Media, buscar\u00e1 reforzar la presencia de la asociaci\u00f3n en los medios de comunicaci\u00f3n. <\/p>\n","protected":false},"author":29,"featured_media":223219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[34,6526],"class_list":["post-223217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-medios-2","tag-nombramientos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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