{"id":223047,"date":"2025-07-01T08:30:11","date_gmt":"2025-07-01T06:30:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=223047"},"modified":"2025-07-03T09:32:44","modified_gmt":"2025-07-03T07:32:44","slug":"el-rent-car-alcanzo-2-300-millones-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=223047","title":{"rendered":"El rent a car lleg\u00f3 a los 2.300 millones en 2024 impulsado por el turismo internacional"},"content":{"rendered":"<p data-start=\"271\" data-end=\"549\"><strong data-start=\"271\" data-end=\"549\">El sector del alquiler de veh\u00edculos alcanz\u00f3 los 2.300 millones de euros en 2024, impulsado por el turismo internacional y la mejora en la disponibilidad de flota.\u00a0<\/strong><\/p>\n<p data-start=\"551\" data-end=\"1083\">El negocio del <em data-start=\"566\" data-end=\"578\">rent a car<\/em> sigue rodando en positivo en Espa\u00f1a. As\u00ed lo recoge el \u00faltimo informe del <strong data-start=\"652\" data-end=\"693\">Observatorio Sectorial DBK de Informa<\/strong>, que confirma que la facturaci\u00f3n del sector cerr\u00f3 2024 con un crecimiento del <strong data-start=\"772\" data-end=\"780\">5,0%<\/strong> respecto al a\u00f1o anterior.\u00a0Aunque esta cifra supone una leve moderaci\u00f3n frente al alza del <strong data-start=\"915\" data-end=\"942\">7,1% registrada en 2023<\/strong>, el balance sigue siendo favorable, especialmente por el empuje del turismo extranjero y el dinamismo inversor de las principales compa\u00f1\u00edas.<\/p>\n<h3 data-start=\"1085\" data-end=\"1132\">El turista internacional, motor del negocio<\/h3>\n<p data-start=\"1134\" data-end=\"1600\">Uno de los datos m\u00e1s destacados del informe es el buen comportamiento del turismo for\u00e1neo, que aport\u00f3 <strong data-start=\"1236\" data-end=\"1263\">1.020 millones de euros<\/strong>, el <strong data-start=\"1268\" data-end=\"1277\">44,3%<\/strong> del total, con un crecimiento del <strong data-start=\"1312\" data-end=\"1320\">6,8%<\/strong> interanual. El turismo nacional tambi\u00e9n avanz\u00f3, aunque de forma m\u00e1s moderada (<strong data-start=\"1399\" data-end=\"1408\">+2,0%<\/strong>), representando el <strong data-start=\"1428\" data-end=\"1437\">22,4%<\/strong> de los ingresos. Por su parte, el segmento de empresa y negocios mostr\u00f3 una evoluci\u00f3n positiva del <strong data-start=\"1537\" data-end=\"1545\">4,8%<\/strong>, con un peso del <strong data-start=\"1563\" data-end=\"1572\">33,3%<\/strong> sobre el total del mercado.<\/p>\n<p data-start=\"1602\" data-end=\"1948\">Este buen momento para la demanda se ha visto favorecido por la <strong data-start=\"1666\" data-end=\"1707\">recuperaci\u00f3n de la capacidad de flota<\/strong> y la normalizaci\u00f3n del suministro de veh\u00edculos tras las tensiones postpandemia. Muestra de ello es el notable repunte de la inversi\u00f3n: en 2024, las empresas del sector adquirieron <strong data-start=\"1888\" data-end=\"1909\">186.127 veh\u00edculos<\/strong>, un <strong data-start=\"1914\" data-end=\"1927\">36,8% m\u00e1s<\/strong> que el a\u00f1o anterior.<\/p>\n<h3 data-start=\"1950\" data-end=\"2015\">Radiograf\u00eda del mercado<\/h3>\n<p data-start=\"2017\" data-end=\"2478\">A pesar del elevado n\u00famero de empresas \u2014<strong data-start=\"2057\" data-end=\"2091\">2.922 activas en enero de 2024<\/strong>\u2014, el informe se\u00f1ala un <strong data-start=\"2115\" data-end=\"2146\">alto grado de concentraci\u00f3n<\/strong>: los cinco primeros operadores controlan conjuntamente el <strong data-start=\"2205\" data-end=\"2226\">45,3% del mercado<\/strong>, y los diez principales, el <strong data-start=\"2255\" data-end=\"2264\">74,5%<\/strong>. Esto dibuja un escenario dual, donde un peque\u00f1o grupo de grandes marcas con presencia nacional convive con una extensa red de <strong data-start=\"2392\" data-end=\"2422\">pymes locales y regionales<\/strong>, muchas de ellas con una actividad residual o limitada.<\/p>\n<p data-start=\"2480\" data-end=\"2849\">Esta estructura condiciona las estrategias de marketing y posicionamiento de marca. Mientras los grandes operadores refuerzan su presencia a trav\u00e9s de acuerdos con plataformas de viaje, campa\u00f1as omnicanal y pol\u00edticas de fidelizaci\u00f3n, <strong>las peque\u00f1as empresas automovil\u00edsticas buscan diferenciarse con propuestas personalizadas, atenci\u00f3n directa<\/strong> y tarifas competitivas en destinos concretos.<\/p>\n<p data-start=\"2907\" data-end=\"3320\">Las previsiones para el bienio <strong data-start=\"2938\" data-end=\"2951\">2025-2026<\/strong> anticipan la continuidad de la <strong data-start=\"2983\" data-end=\"3018\">tendencia al alza en la demanda<\/strong>, especialmente del p\u00fablico extranjero, pero tambi\u00e9n apuntan a una <strong data-start=\"3085\" data-end=\"3127\">ralentizaci\u00f3n del ritmo de crecimiento<\/strong>. En concreto, el informe estima un avance de en torno al <strong data-start=\"3185\" data-end=\"3201\">4% para 2025<\/strong>, lo que obligar\u00e1 al sector a afinar su gesti\u00f3n operativa y su capacidad de segmentaci\u00f3n para mantener la rentabilidad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las diez primeras empresas en t\u00e9rminos de ventas reunieron una cuota de mercado conjunta del 75% en este per\u00edodo.<\/p>\n","protected":false},"author":10966,"featured_media":223049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2226,6067],"class_list":["post-223047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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