{"id":223012,"date":"2025-07-02T13:00:32","date_gmt":"2025-07-02T11:00:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=223012"},"modified":"2025-07-02T13:00:32","modified_gmt":"2025-07-02T11:00:32","slug":"supperstudio-firma-la-identidad-visual-de-la-nueva-lilou-ny-salted-gin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=223012","title":{"rendered":"Supperstudio firma la identidad visual de la nueva Lilou NY Salted Gin"},"content":{"rendered":"<p>El trabajo parte de <strong>una narrativa construida en torno a un personaje, Lilou, cuya historia simb\u00f3lica conecta la Provenza francesa con la ciudad de Nueva York<\/strong>. El enfoque busca reflejar una dualidad personal que se traslada directamente al dise\u00f1o del producto. La botella se presenta con <strong>la etiqueta colocada del rev\u00e9s, un gesto que quiere subrayar el car\u00e1cter no convencional de la propuesta<\/strong> y mostrar distintas facetas del personaje representado. \u00abPara este proyecto de branding y packaging, \u201chemos partido del viaje personal de descubrimiento de la propia Lilou, desde su Provenza natal hasta Nueva York, para romper las normas y mostrar la dualidad que en todos nosotros habita\u201d, explica Paco Ad\u00edn, director creativo de Supperstudio.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-223014 size-large\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-1024x570.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-1024x570.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-768x428.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-800x445.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B-600x334.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/2-Lilou_B.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>En el dise\u00f1o se combinan <strong>referencias est\u00e9ticas de la Costa Azul con elementos gr\u00e1ficos inspirados en el arte urbano neoyorquino<\/strong>. \u00abEste esp\u00edritu rebelde, queda patente en su packaging, Lilou se etiqueta del rev\u00e9s, presentando las dos caras de momentos diferentes de su vida: combina en sus rasgos el encanto chic de la Costa Azul con gui\u00f1os a movimientos art\u00edsticos urbanos de la vida en Manhattan. Este recurso, no solo nos permite abrir una ventana a su interior lavanda, sino que adem\u00e1s introduce un punto de vista distinto, un retrato trasero de Lilou; algo poco habitual en packaging\u00bb, a\u00f1ade Ad\u00edn.<\/p>\n<p><strong>El tap\u00f3n, concebido como un tocado, mezcla un dise\u00f1o met\u00e1lico de estilo punk con un patr\u00f3n \u00f3ptico en espiral en blanco y negro<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-223015\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-1024x570.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-1024x570.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-768x428.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-800x445.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C-600x334.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/3-Lilou_C.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>La ginebra Lilou se produce en el Ch\u00e2teau de Saint Marti, en un entorno agr\u00edcola del sur de Francia. Su receta incluye bot\u00e1nicos de la Provenza y un matiz salino derivado de ostras, lo que contribuye a dotarla de una identidad singular. Seg\u00fan sus creadores, la propuesta <strong>busca distanciarse de la cocteler\u00eda cl\u00e1sica apostando por un enfoque m\u00e1s personal y vers\u00e1til<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Supperstudio ha sido la responsable del dise\u00f1o de identidad visual y packaging de Lilou NY Salted Gin, el primer lanzamiento al mercado de la startup de bebidas espirituosas premium Destiny Spirits.<\/p>\n","protected":false},"author":14,"featured_media":223013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-223012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Supperstudio firma la identidad visual de la nueva Lilou NY Salted Gin - 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