{"id":223002,"date":"2025-07-02T10:47:08","date_gmt":"2025-07-02T08:47:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=223002"},"modified":"2025-07-02T10:47:08","modified_gmt":"2025-07-02T08:47:08","slug":"celia-duran-asume-la-direccion-de-marketing-de-rastreator","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=223002","title":{"rendered":"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator"},"content":{"rendered":"<p>Dur\u00e1n se incorpor\u00f3 a Rastreator en 2018 como directora de comunicaci\u00f3n. Desde entonces ha liderado los equipos de relaciones p\u00fablicas, contenido, redes sociales, SEO y, desde 2024, tambi\u00e9n el \u00e1rea de marca. Cuenta con <strong>una trayectoria de m\u00e1s de 20 a\u00f1os en el \u00e1mbito de la comunicaci\u00f3n, tanto en el sector asegurador como en el digital<\/strong>. Antes de su incorporaci\u00f3n a Rastreator, trabaj\u00f3 en Mapfre (2004\u20132012) y fue responsable de Comunicaci\u00f3n y Marketing en la Asociaci\u00f3n Nacional de Empresas de Servicios Energ\u00e9ticos (ANESE) entre 2012 y 2013.<\/p>\n<p>Licenciada en Periodismo y m\u00e1ster en Comunicaci\u00f3n Corporativa por la Universidad Complutense de Madrid, Dur\u00e1n asume esta nueva responsabilidad con el objetivo de consolidar el posicionamiento de la empresa en el mercado espa\u00f1ol.<\/p>\n<p>El CEO y presidente de Rastreator, V\u00edctor L\u00f3pez, ha destacado la promoci\u00f3n interna como un valor estrat\u00e9gico de la compa\u00f1\u00eda y ha subrayado la experiencia de Dur\u00e1n como un activo clave para la nueva etapa de la marca.<\/p>\n<p>Con este relevo, <strong>Nuria Val, hasta ahora responsable del \u00e1rea de relaciones p\u00fablicas desde 2019, ser\u00e1 la nueva directora del departamento de Comunicaci\u00f3n y Marca<\/strong>, que engloba los equipos de PR, Brand y Social Media.<\/p>\n<p>Rastreator forma parte de Mavriq, la divisi\u00f3n del grupo Moltiply SpA que agrupa m\u00e1s de 20 comparadores en Europa. La plataforma ofrece servicios de comparaci\u00f3n en \u00e1reas como seguros, pr\u00e9stamos, hipotecas, telefon\u00eda, automoci\u00f3n, viajes y energ\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Celia Dur\u00e1n ha sido nombrada directora de marketing de Rastreator, y pasa a formar parte del comit\u00e9 de direcci\u00f3n de la compa\u00f1\u00eda. Sustituye a Mariluz Barriga, quien abandona la empresa tras m\u00e1s de una d\u00e9cada para afrontar nuevos retos profesionales.<\/p>\n","protected":false},"author":14,"featured_media":223003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-223002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=223002\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Celia Dur\u00e1n ha sido nombrada directora de marketing de Rastreator, y pasa a formar parte del comit\u00e9 de direcci\u00f3n de la compa\u00f1\u00eda. Sustituye a Mariluz Barriga, quien abandona la empresa tras m\u00e1s de una d\u00e9cada para afrontar nuevos retos profesionales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=223002\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-02T08:47:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator\",\"datePublished\":\"2025-07-02T08:47:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002\"},\"wordCount\":262,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=223002\",\"name\":\"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg\",\"datePublished\":\"2025-07-02T08:47:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=223002\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg\",\"width\":1140,\"height\":683,\"caption\":\"Celia Dur\u00e1n.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=223002#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\",\"name\":\"Ana Egido\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g\",\"caption\":\"Ana Egido\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=14\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=223002","og_locale":"es_ES","og_type":"article","og_title":"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Celia Dur\u00e1n ha sido nombrada directora de marketing de Rastreator, y pasa a formar parte del comit\u00e9 de direcci\u00f3n de la compa\u00f1\u00eda. Sustituye a Mariluz Barriga, quien abandona la empresa tras m\u00e1s de una d\u00e9cada para afrontar nuevos retos profesionales.","og_url":"https:\/\/ipmark.com\/?p=223002","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-07-02T08:47:08+00:00","og_image":[{"width":1140,"height":683,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg","type":"image\/jpeg"}],"author":"Ana Egido","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Ana Egido","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=223002#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=223002"},"author":{"name":"Ana Egido","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"headline":"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator","datePublished":"2025-07-02T08:47:08+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=223002"},"wordCount":262,"image":{"@id":"https:\/\/ipmark.com\/?p=223002#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg","articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=223002","url":"https:\/\/ipmark.com\/?p=223002","name":"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=223002#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=223002#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg","datePublished":"2025-07-02T08:47:08+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=223002#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=223002"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=223002#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Celia-Duran-Directora-de-Marketing-Rastreator.jpg","width":1140,"height":683,"caption":"Celia Dur\u00e1n."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=223002#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Celia Dur\u00e1n asume la direcci\u00f3n de marketing de Rastreator"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ba89645183b346feacff0538aa54a375","name":"Ana Egido","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9b66ed6b8ed1e5ecea7e63e70b8e15b86aa536a55fa51b373cf41702be55cc72?s=96&d=mm&r=g","caption":"Ana Egido"},"url":"https:\/\/ipmark.com\/?author=14"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/223002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=223002"}],"version-history":[{"count":1,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/223002\/revisions"}],"predecessor-version":[{"id":223004,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/223002\/revisions\/223004"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/223003"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=223002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=223002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=223002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}