{"id":222959,"date":"2025-07-01T12:03:18","date_gmt":"2025-07-01T10:03:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=222959"},"modified":"2025-07-01T14:18:23","modified_gmt":"2025-07-01T12:18:23","slug":"ibercaja-actualiza-su-imagen-como-parte-de-su-nuevo-plan-estrategico","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=222959","title":{"rendered":"Ibercaja actualiza su imagen como parte de su nuevo plan estrat\u00e9gico"},"content":{"rendered":"

Ibercaja ha presentado nueva identidad corporativa con la que persigue reforzar su modelo diferencial basado en la cercan\u00eda, la vocaci\u00f3n social y el servicio al cliente.\u00a0<\/strong><\/p>\n

La nueva identidad corporativa, desarrollada junto a la agencia de branding BrandFor<\/strong>, incorpora un nuevo posicionamiento estrat\u00e9gico, nuevos valores y una identidad visual y verbal renovada.\u00a0<\/span><\/p>\n

Seg\u00fan explica Enrique Barbero<\/strong>, director de comunicaci\u00f3n, marca y relaciones institucionales de Ibercaja<\/strong>, este proyecto \u201crefuerza el plan estrat\u00e9gico de Ibercaja al fortalecer su modelo diferencial y su compromiso como una entidad que est\u00e1 cerca de las personas, acompa\u00f1\u00e1ndolas a lo largo de su vida y ayud\u00e1ndolas a tomar las mejores decisiones financieras a trav\u00e9s de una banca profesional, integral y experta que busca generar impacto positivo y disponible\u201d.\u00a0<\/span><\/p>\n

En la nueva identidad se emplea un lenguaje gr\u00e1fico m\u00e1s cercano y vital, nuevos c\u00f3digos crom\u00e1ticos que refuerzan el equilibrio entre confianza y energ\u00eda, y un estilo comunicativo m\u00e1s c\u00e1lido, sencillo y humano, se\u00f1alan desde Brandfor.\u00a0<\/span><\/p>\n

\"Logo
Logo actualizado de Ibercaja<\/figcaption><\/figure>\n

Se ha ampliado y actualizado los colores de la marca y planteado un nuevo dise\u00f1o para el logotipo, que emplea la tipograf\u00eda dise\u00f1ada exclusivamente para la entidad financiera. La nueva identidad incorpora adem\u00e1s un estilo fotogr\u00e1fico que captura la esencia de la vida cotidiana de manera cercana, aut\u00e9ntica y real, e ilustraciones que nacen del s\u00edmbolo de Ibercaja y que representa un lenguaje universal y amigable, concluyen.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

La identidad corporativa incluye nuevo posicionamiento, valores y una identidad visual y verbal renovada. <\/p>\n","protected":false},"author":29,"featured_media":222961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[2184,2226],"class_list":["post-222959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-agencias","tag-marcas"],"acf":[],"yoast_head":"\nIbercaja actualiza su imagen como parte de su nuevo plan estrat\u00e9gico - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"La identidad corporativa incluye nuevo posicionamiento, valores y una identidad visual y verbal renovada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=222959\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ibercaja actualiza su imagen como parte de su nuevo plan estrat\u00e9gico - 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