{"id":222510,"date":"2025-06-25T10:23:41","date_gmt":"2025-06-25T08:23:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=222510"},"modified":"2025-06-25T10:23:41","modified_gmt":"2025-06-25T08:23:41","slug":"por-que-el-engagement-creativo-necesita-metricas-mas-inteligentes","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=222510","title":{"rendered":"M\u00e1s all\u00e1 de los KPI: por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes"},"content":{"rendered":"<p><strong>En la econom\u00eda actual, basada en la atenci\u00f3n, hay una pregunta que se est\u00e1 convirtiendo en prioritaria para los anunciantes: \u00bfc\u00f3mo podemos medir realmente el impacto de la creatividad?<\/strong><\/p>\n<p><span style=\"color: #ff0000;\"><strong>TEXTO JUAN MILL\u00c1N, <em>HEAD OF SPAIN <\/em>EN DAILYMOTION ADVERTISING<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante demasiado tiempo, los KPI tradicionales, como el CTR o el VTR, han servido como puntos de referencia. Sin embargo, en un panorama digital cada vez m\u00e1s complejo, estas m\u00e9tricas se quedan cortas a la hora de captar el inter\u00e9s real de los usuarios. A medida que los consumidores se vuelven m\u00e1s selectivos y los formatos creativos m\u00e1s interactivos, los clics por s\u00ed solos ya no bastan para contar toda la historia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En <a href=\"https:\/\/dailymotionadvertising.com\/\" target=\"_blank\" rel=\"noopener\">Dailymotion Advertising<\/a>, creemos que es hora de replantearnos c\u00f3mo medimos el performance. Por eso hemos desarrollado \u2018Engagement Trackers\u2019, soluci\u00f3n dise\u00f1ada para capturar microinteracciones como toques, deslizamientos, tiempo de visualizaci\u00f3n y rollovers. Estas <\/span><b>se\u00f1ales de comportamiento<\/b><span style=\"font-weight: 400;\"> ofrecen una visi\u00f3n m\u00e1s matizada de c\u00f3mo los usuarios interact\u00faan con los anuncios de video y qu\u00e9 es lo que realmente capta su atenci\u00f3n.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cartier - Creatividad Original\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/AQvS_5GZJfs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Estos datos abren <\/span><b>nuevas oportunidades para los anunciantes<\/b><span style=\"font-weight: 400;\">, que ahora pueden:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Identificar la verdadera intenci\u00f3n del usuario m\u00e1s all\u00e1 de las visualizaciones pasivas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Ejecutar estrategias de remarketing m\u00e1s inteligentes basadas en el engagement real.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Optimizar las creatividades en tiempo real con informaci\u00f3n \u00fatil.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#8211; Comparar el performance entre formatos y entornos, desde OLV hasta CTV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A diferencia de herramientas de terceros como el seguimiento ocular, que utilizamos ocasionalmente para estudios de atenci\u00f3n visual, \u2018Engagement Trackers\u2019 est\u00e1 integrado directamente en nuestras creatividades, lo que proporciona informaci\u00f3n continua y escalable de cada campa\u00f1a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el an\u00e1lisis frame a frame del video de la campa\u00f1a de la imagen, se dedujo que capta eficazmente la atenci\u00f3n sobre los elementos de marca y la oferta de descuento. La memorizaci\u00f3n es alta gracias a una marca coherente, im\u00e1genes atractivas y una tem\u00e1tica rom\u00e1ntica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La exigencia cognitiva de la pieza es baja, lo que indica que es f\u00e1cil de procesar, pero esta simplicidad limita una implicaci\u00f3n m\u00e1s profunda con la propuesta de la marca. El logotipo, que aparece en tama\u00f1o peque\u00f1o a lo largo de todo el anuncio, solo llama la atenci\u00f3n de forma intermitente, y solo aparece en tama\u00f1o grande al final. Gracias a una animaci\u00f3n extendida de la creatividad se logr\u00f3 incrementar el engagement en 10 puntos.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Cartier - Creatividad Enriquecida\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OT9uzB2yzMk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La IA desempe\u00f1a un papel fundamental en este proceso. Estos modelos avanzados ayudan a descubrir patrones que, de otro modo, pasar\u00edan desapercibidos, lo que permite a los anunciantes ajustar sus mensajes y obtener resultados medibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En Espa\u00f1a, muchos de nuestros clientes nos piden mejores formas de optimizar sus campa\u00f1as y con monitorizando el engagement, no solo proporcionamos datos, sino que ofrecemos se\u00f1ales reales que ayudan a las marcas a comprender qu\u00e9 es lo que importa a su p\u00fablico y c\u00f3mo responder de forma eficaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Porque el impacto creativo no se mide solo por el n\u00famero de personas que ven un anuncio, sino por la profundidad de su conexi\u00f3n con \u00e9l. Y para crear conexiones significativas, los anunciantes necesitan herramientas que a\u00fanen datos, tecnolog\u00eda y storytelling.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La creatividad sigue siendo el alma de la publicidad. Juan Mill\u00e1n, head of Spain en Dailymotion Advertising, defiende en este art\u00edculo una nueva forma de analizar el engagement a trav\u00e9s de microinteracciones que revelan la atenci\u00f3n real del usuario.<\/p>\n","protected":false},"author":30,"featured_media":222512,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077,2226,2227,2341,50],"class_list":["post-222510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial","tag-marcas","tag-marketing","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes<\/title>\n<meta name=\"description\" content=\"Juan Mill\u00e1n, head of spain en Dailymotion Advertising, defiende en este art\u00edculo una nueva forma de analizar el engagement a trav\u00e9s de microinteracciones que revelan la atenci\u00f3n real del usuario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=222510\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes\" \/>\n<meta property=\"og:description\" content=\"Juan Mill\u00e1n, head of spain en Dailymotion Advertising, defiende en este art\u00edculo una nueva forma de analizar el engagement a trav\u00e9s de microinteracciones que revelan la atenci\u00f3n real del usuario.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=222510\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T08:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/cartier-articulo-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"M\u00e1s all\u00e1 de los KPI: por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes\",\"datePublished\":\"2025-06-25T08:23:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510\"},\"wordCount\":595,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cartier-articulo-ok.jpg\",\"keywords\":[\"inteligencia artificial\",\"marcas\",\"marketing\",\"publicidad\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=222510\",\"name\":\"Por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cartier-articulo-ok.jpg\",\"datePublished\":\"2025-06-25T08:23:41+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Juan Mill\u00e1n, head of spain en Dailymotion Advertising, defiende en este art\u00edculo una nueva forma de analizar el engagement a trav\u00e9s de microinteracciones que revelan la atenci\u00f3n real del usuario.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=222510\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cartier-articulo-ok.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cartier-articulo-ok.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=222510#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e1s all\u00e1 de los KPI: por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes","description":"Juan Mill\u00e1n, head of spain en Dailymotion Advertising, defiende en este art\u00edculo una nueva forma de analizar el engagement a trav\u00e9s de microinteracciones que revelan la atenci\u00f3n real del usuario.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=222510","og_locale":"es_ES","og_type":"article","og_title":"Por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes","og_description":"Juan Mill\u00e1n, head of spain en Dailymotion Advertising, defiende en este art\u00edculo una nueva forma de analizar el engagement a trav\u00e9s de microinteracciones que revelan la atenci\u00f3n real del usuario.","og_url":"https:\/\/ipmark.com\/?p=222510","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-06-25T08:23:41+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/cartier-articulo-ok.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=222510#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=222510"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"M\u00e1s all\u00e1 de los KPI: por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes","datePublished":"2025-06-25T08:23:41+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=222510"},"wordCount":595,"image":{"@id":"https:\/\/ipmark.com\/?p=222510#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cartier-articulo-ok.jpg","keywords":["inteligencia artificial","marcas","marketing","publicidad","tecnolog\u00eda"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=222510","url":"https:\/\/ipmark.com\/?p=222510","name":"Por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=222510#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=222510#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cartier-articulo-ok.jpg","datePublished":"2025-06-25T08:23:41+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Juan Mill\u00e1n, head of spain en Dailymotion Advertising, defiende en este art\u00edculo una nueva forma de analizar el engagement a trav\u00e9s de microinteracciones que revelan la atenci\u00f3n real del usuario.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=222510#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=222510"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=222510#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/cartier-articulo-ok.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cartier-articulo-ok.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=222510#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"M\u00e1s all\u00e1 de los KPI: por qu\u00e9 el engagement creativo necesita m\u00e9tricas m\u00e1s inteligentes"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/222510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=222510"}],"version-history":[{"count":5,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/222510\/revisions"}],"predecessor-version":[{"id":222518,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/222510\/revisions\/222518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/222512"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=222510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=222510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=222510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}