{"id":221946,"date":"2025-06-17T11:19:23","date_gmt":"2025-06-17T09:19:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=221946"},"modified":"2025-06-17T16:41:58","modified_gmt":"2025-06-17T14:41:58","slug":"dentsu-impulsa-la-visibilidad-de-marcas-en-busquedas-con-ia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=221946","title":{"rendered":"Dentsu impulsa la visibilidad de marcas en b\u00fasquedas con IA"},"content":{"rendered":"<p data-start=\"535\" data-end=\"842\"><strong>El grupo Dentsu ha presentado en Espa\u00f1a una nueva soluci\u00f3n tecnol\u00f3gica denominada <em data-start=\"617\" data-end=\"651\">Dentsu Conversational Search Lab. Su<\/em>\u00a0objetivo es analizar el comportamiento de los asistentes conversacionales basados en inteligencia artificial y medir el posicionamiento de las marcas en este entorno digital emergente.<\/strong><\/p>\n<p data-start=\"844\" data-end=\"1194\">La irrupci\u00f3n de la IA en los motores de b\u00fasqueda est\u00e1 transformando los h\u00e1bitos de consumo y decisi\u00f3n de los usuarios. Plataformas como ChatGPT, Gemini y Perplexity, que acaparan el 98% del uso en Espa\u00f1a, ofrecen respuestas personalizadas que afectan directamente a la visibilidad de las marcas en las recomendaciones generadas.<\/p>\n<p data-start=\"1196\" data-end=\"1481\">El laboratorio <strong>simula de forma sistem\u00e1tica el comportamiento de los usuarios<\/strong> a trav\u00e9s de miles de solicitudes (<em>prompts<\/em>). As\u00ed, puede evaluar c\u00f3mo aparecen las marcas frente a su competencia, cu\u00e1l es el sentimiento asociado a las respuestas y en qu\u00e9 medida influyen en las decisiones de compra.<\/p>\n<p data-start=\"1483\" data-end=\"1814\">La metodolog\u00eda permite adaptar el an\u00e1lisis a distintos perfiles de consumidores, categor\u00edas de productos y momentos clave del proceso de compra. A partir de esta informaci\u00f3n, se pueden aplicar <strong>ajustes estrat\u00e9gicos en tiempo real y planificar medidas para mejorar<\/strong> la presencia de las marcas en estos nuevos canales conversacionales.<\/p>\n<p data-start=\"1816\" data-end=\"2032\">Seg\u00fan datos de Dentsu, este tipo de an\u00e1lisis permite obtener un indicador del <em data-start=\"1894\" data-end=\"1901\">share<\/em> de visibilidad, as\u00ed como una visi\u00f3n m\u00e1s precisa del posicionamiento real de cada marca en los entornos de b\u00fasqueda conversacional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva soluci\u00f3n analiza asistentes conversacionales y mide el posicionamiento real de las marcas en sus respuestas.<\/p>\n","protected":false},"author":19297,"featured_media":169533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2077,2226],"class_list":["post-221946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-inteligencia-artificial","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dentsu impulsa la visibilidad de marcas en b\u00fasquedas con IA<\/title>\n<meta name=\"description\" content=\"La nueva soluci\u00f3n analiza asistentes conversacionales y mide el posicionamiento real de las marcas en sus respuestas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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