{"id":221797,"date":"2025-06-13T10:57:05","date_gmt":"2025-06-13T08:57:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=221797"},"modified":"2025-06-16T12:08:36","modified_gmt":"2025-06-16T10:08:36","slug":"el-decalogo-sostenible-de-mowi","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=221797","title":{"rendered":"El Dec\u00e1logo Sostenible de… Mowi"},"content":{"rendered":"

Mowi, compa\u00f1\u00eda especializada en la cr\u00eda de salm\u00f3n noruego, articula su estrategia de sostenibilidad: Leading the blue revolution<\/i>, en base a un modelo de acuicultura sostenible que busca transformar la industria alimentaria global. Su prop\u00f3sito es claro: proporcionar alimentos saludables, sabrosos y responsables con el planeta, asegurando que cada etapa de su cadena de valor sea respetuosa con el medioambiente y las comunidades en las que opera.<\/strong><\/p>\n

1. Smart Farming, la acuicultura del futuro<\/strong><\/h3>\n

Mowi trabaja bajo el concepto Smart Farming, que combina tecnolog\u00eda de vanguardia con el bienestar animal. Este enfoque permite un monitoreo en tiempo real de los peces y su entorno, optimizando la gesti\u00f3n de su salud para garantizar la mejor calidad. La compa\u00f1\u00eda se ha fijado como objetivo implementar este sistema en todas sus instalaciones en los pr\u00f3ximos cinco a\u00f1os.<\/span><\/p>\n

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\u00a02. Bienestar y salud de los peces<\/strong><\/h3>\n

El bienestar animal es una prioridad. Siguiendo los principios de la Organizaci\u00f3n Mundial de Sanidad Animal, Mowi desarrolla estrategias de prevenci\u00f3n de enfermedades y monitorizaci\u00f3n continua de la salud de sus peces, en colaboraci\u00f3n con expertos en nutrici\u00f3n, gen\u00e9tica y acuicultura.<\/span><\/p>\n

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3. Fabricaci\u00f3n propia<\/strong><\/h3>\n

Mowi controla todo el proceso de producci\u00f3n de sus piensos para garantizar su calidad y sostenibilidad. Investiga, formula y selecciona los ingredientes m\u00e1s adecuados para ofrecer una alimentaci\u00f3n equilibrada y nutritiva a los salmones. Esto permite garantizar el control de toda la cadena de valor y asegurar la calidad de los salmones.<\/span><\/p>\n

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4.\u00a0 Uso responsable del agua<\/strong><\/h3>\n

Para 2025, la empresa reducir\u00e1 en un 10% su uso de agua en plantas ubicadas en zonas con escasez h\u00eddrica, sin comprometer los altos est\u00e1ndares de higiene y seguridad alimentaria.<\/span><\/p>\n

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5. Reducci\u00f3n de emisiones de carbono<\/strong><\/h3>\n

Mowi trabaja para minimizar su impacto ambiental, con el objetivo de reducir en un 35% sus emisiones de gases de efecto invernadero (alcance 1, 2 y 3) para 2030 y alcanzar una reducci\u00f3n del 72% en 2050. Para lograrlo, prioriza el uso de energ\u00edas renovables y optimiza su cadena de suministro.<\/span><\/p>\n

Adem\u00e1s, el consumo de productos del mar, como el salm\u00f3n, juega un papel clave en la lucha contra el cambio clim\u00e1tico. En comparaci\u00f3n con otras prote\u00ednas animales, el salm\u00f3n tiene la huella de carbono m\u00e1s baja: producir 1 kg de salm\u00f3n genera solo 5.1 kg de CO2, frente a los 8.4 kg del pollo, 12.2 kg del cerdo y 39 kg de la carne de vacuno. Gracias a su modelo de producci\u00f3n sostenible, Mowi ha sido reconocido por sexto a\u00f1o consecutivo como el Productor de Prote\u00ednas m\u00e1s Sostenible del Mundo por el \u00edndice Coller FAIRR.<\/span><\/p>\n

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6. Compromiso con el reciclaje<\/strong><\/h3>\n

Mowi trabaja para reducir su impacto ambiental minimizando el uso de pl\u00e1sticos y promoviendo el reciclaje. A trav\u00e9s de la iniciativa ONE Mowi, optimiza el dise\u00f1o de envases para reducir materiales y prevenir la contaminaci\u00f3n marina. Para 2025, su objetivo es que el 100% de los envases sean reciclables, reutilizables o compostables, incrementar el uso de material reciclado y garantizar que todo el equipamiento pl\u00e1stico de acuicultura sea reutilizado o reciclado.<\/span><\/p>\n

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7. Certificaciones de sostenibilidad<\/strong><\/h3>\n

El 100% de la producci\u00f3n anual de Mowi cuenta con certificaci\u00f3n de la Global Sustainable Seafood Initiative (GSSI). Adem\u00e1s, por sexto a\u00f1o consecutivo, ha sido reconocido como el productor de prote\u00ednas animales m\u00e1s sostenible del mundo seg\u00fan el \u00edndice Coller FAIRR, y en 2024 fue incluido en el ranking de las 500 empresas m\u00e1s sostenibles del mundo de la revista <\/span>TIME<\/span><\/i>.<\/span><\/p>\n

\"\"<\/p>\n

8. Innovaci\u00f3n sostenible<\/strong><\/h3>\n

La inversi\u00f3n en tecnolog\u00eda y desarrollo es clave para el futuro de la acuicultura. Mowi aplica soluciones avanzadas en toda su cadena de valor para mejorar la eficiencia, reducir su impacto ambiental y preservar la biodiversidad marina.<\/span><\/p>\n

\"\"<\/p>\n

9. Diversidad e igualdad en el trabajo<\/strong><\/h3>\n

La compa\u00f1\u00eda promueve un entorno laboral inclusivo, impulsando la diversidad para garantizar igualdad de oportunidades y crear espacios de trabajo equitativos. Para 2030, busca alcanzar un 30% de mujeres en puestos directivos y lograr la paridad de g\u00e9nero en su plantilla.<\/span><\/p>\n

\"\"<\/p>\n

10. Apoyo a las comunidades locales<\/strong><\/h3>\n

Mowi contribuye al desarrollo econ\u00f3mico y social de las comunidades en las que opera. Genera empleo, colabora con organizaciones locales y apoya iniciativas para mejorar la calidad de vida, reafirmando su compromiso con una acuicultura sostenible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Un compromiso sostenible con el futuro.<\/p>\n","protected":false},"author":10966,"featured_media":221800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6390],"tags":[2226,6479],"class_list":["post-221797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decalogo-sostenible","tag-marcas","tag-sostenibildad"],"acf":[],"yoast_head":"\nEl Dec\u00e1logo Sostenible de... Mowi<\/title>\n<meta name=\"description\" content=\"Un compromiso sostenible con el futuro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=221797\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Dec\u00e1logo Sostenible de... 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