{"id":221794,"date":"2025-06-13T12:19:44","date_gmt":"2025-06-13T10:19:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=221794"},"modified":"2025-06-13T13:53:15","modified_gmt":"2025-06-13T11:53:15","slug":"loreal-impulsa-el-uso-de-cosmeticos-recargables-con-una-campana-global-por-la-sostenibilidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=221794","title":{"rendered":"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables con una campa\u00f1a global por la sostenibilidad"},"content":{"rendered":"<p><strong>L\u2019Or\u00e9al Groupe ha lanzado una campa\u00f1a global para promover el uso de cosm\u00e9ticos recargables, coincidiendo con la celebraci\u00f3n del D\u00eda Mundial del Refill el 16 de junio. La iniciativa pretende sensibilizar a los consumidores sobre los beneficios ambientales de optar por productos reutilizables en lugar de envases de un solo uso.<\/strong><\/p>\n<p>En respuesta a la creciente demanda de opciones de belleza sostenibles, la compa\u00f1\u00eda ha reunido a varias de sus marcas m\u00e1s reconocidas para divulgar el mensaje a trav\u00e9s de diferentes canales y formatos. El objetivo es aumentar el conocimiento sobre las alternativas recargables y su contribuci\u00f3n a la reducci\u00f3n del impacto ambiental.<\/p>\n<p>Seg\u00fan datos compartidos por el grupo, aunque el 78% de los consumidores muestra inter\u00e9s en productos sostenibles, a\u00fan existe un bajo conocimiento sobre las opciones recargables. La campa\u00f1a ilustra los beneficios tangibles de estas soluciones: por ejemplo, al adquirir una recarga de 100 ml de una fragancia, en lugar de dos frascos de 50 ml, se puede <strong>reducir hasta un 73% el uso de vidrio, un 66% de pl\u00e1stico y un 61% de cart\u00f3n.<\/strong><\/p>\n<p>La acci\u00f3n tambi\u00e9n pone de relieve los esfuerzos del grupo por adaptar su modelo de producci\u00f3n a un <strong>sistema m\u00e1s circular<\/strong>. En los \u00faltimos cinco a\u00f1os, la compa\u00f1\u00eda ha multiplicado por 17 las opciones recargables disponibles, ampliando esta oferta a categor\u00edas como fragancias, cuidado del cabello y tratamientos para la piel.<\/p>\n<p>Responsables del grupo han subrayado que esta campa\u00f1a forma parte de un compromiso a largo plazo con la sostenibilidad, que implica tanto la innovaci\u00f3n industrial como la implicaci\u00f3n activa de los consumidores. Con ello, L\u2019Or\u00e9al busca consolidar nuevos est\u00e1ndares en la industria cosm\u00e9tica y avanzar hacia una mayor circularidad en sus procesos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La iniciativa, lanzada con motivo del D\u00eda Mundial del Refill, busca concienciar sobre el impacto ambiental de los envases de un solo uso y promover h\u00e1bitos de consumo m\u00e1s responsables.<\/p>\n","protected":false},"author":19297,"featured_media":221795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[6063,2226,6067],"class_list":["post-221794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-campana","tag-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables<\/title>\n<meta name=\"description\" content=\"La iniciativa busca concienciar sobre el impacto ambiental de los envases de un solo uso y promover h\u00e1bitos de consumo m\u00e1s responsables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=221794\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables\" \/>\n<meta property=\"og:description\" content=\"La iniciativa busca concienciar sobre el impacto ambiental de los envases de un solo uso y promover h\u00e1bitos de consumo m\u00e1s responsables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=221794\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T10:19:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T11:53:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/cosmeticos-recargables.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elena Serrano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794\"},\"author\":{\"name\":\"Elena Serrano\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\"},\"headline\":\"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables con una campa\u00f1a global por la sostenibilidad\",\"datePublished\":\"2025-06-13T10:19:44+00:00\",\"dateModified\":\"2025-06-13T11:53:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794\"},\"wordCount\":321,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cosmeticos-recargables.png\",\"keywords\":[\"campa\u00f1a\",\"marcas\",\"sostenibilidad\"],\"articleSection\":[\"Tendencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=221794\",\"name\":\"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cosmeticos-recargables.png\",\"datePublished\":\"2025-06-13T10:19:44+00:00\",\"dateModified\":\"2025-06-13T11:53:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\"},\"description\":\"La iniciativa busca concienciar sobre el impacto ambiental de los envases de un solo uso y promover h\u00e1bitos de consumo m\u00e1s responsables.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=221794\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cosmeticos-recargables.png\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/cosmeticos-recargables.png\",\"width\":1140,\"height\":635,\"caption\":\"cosm\u00e9ticos recargables\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221794#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables con una campa\u00f1a global por la sostenibilidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\",\"name\":\"Elena Serrano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"caption\":\"Elena Serrano\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=19297\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables","description":"La iniciativa busca concienciar sobre el impacto ambiental de los envases de un solo uso y promover h\u00e1bitos de consumo m\u00e1s responsables.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=221794","og_locale":"es_ES","og_type":"article","og_title":"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables","og_description":"La iniciativa busca concienciar sobre el impacto ambiental de los envases de un solo uso y promover h\u00e1bitos de consumo m\u00e1s responsables.","og_url":"https:\/\/ipmark.com\/?p=221794","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-06-13T10:19:44+00:00","article_modified_time":"2025-06-13T11:53:15+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/cosmeticos-recargables.png","type":"image\/png"}],"author":"Elena Serrano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Serrano","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=221794#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=221794"},"author":{"name":"Elena Serrano","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30"},"headline":"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables con una campa\u00f1a global por la sostenibilidad","datePublished":"2025-06-13T10:19:44+00:00","dateModified":"2025-06-13T11:53:15+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=221794"},"wordCount":321,"image":{"@id":"https:\/\/ipmark.com\/?p=221794#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cosmeticos-recargables.png","keywords":["campa\u00f1a","marcas","sostenibilidad"],"articleSection":["Tendencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=221794","url":"https:\/\/ipmark.com\/?p=221794","name":"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=221794#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=221794#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cosmeticos-recargables.png","datePublished":"2025-06-13T10:19:44+00:00","dateModified":"2025-06-13T11:53:15+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30"},"description":"La iniciativa busca concienciar sobre el impacto ambiental de los envases de un solo uso y promover h\u00e1bitos de consumo m\u00e1s responsables.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=221794#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=221794"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=221794#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/cosmeticos-recargables.png","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/cosmeticos-recargables.png","width":1140,"height":635,"caption":"cosm\u00e9ticos recargables"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=221794#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"L\u2019Or\u00e9al impulsa el uso de cosm\u00e9ticos recargables con una campa\u00f1a global por la sostenibilidad"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30","name":"Elena Serrano","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","caption":"Elena Serrano"},"url":"https:\/\/ipmark.com\/?author=19297"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/221794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/19297"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221794"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/221794\/revisions"}],"predecessor-version":[{"id":221810,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/221794\/revisions\/221810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/221795"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}