{"id":221785,"date":"2025-06-13T11:53:30","date_gmt":"2025-06-13T09:53:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=221785"},"modified":"2025-06-13T14:19:32","modified_gmt":"2025-06-13T12:19:32","slug":"skip-conecta-sostenibilidad-y-cultura-pop-en-su-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=221785","title":{"rendered":"Skip, sostenibilidad y cultura pop en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>La marca de detergente Skip, propiedad de Unilever, ha lanzado una campa\u00f1a digital con el objetivo de fomentar el uso de ciclos de lavado cortos, una opci\u00f3n m\u00e1s eficiente desde el punto de vista energ\u00e9tico y adaptada a los h\u00e1bitos actuales de consumo. Bajo el nombre &#8216;Skip Dating&#8217;, la acci\u00f3n se presenta en formato de v\u00eddeos breves en los que varios creadores de contenido participan en citas de 15 minutos, durante las cuales analizan prendas ajenas para decidir si iniciar\u00edan una cita con su due\u00f1o.<\/strong><\/p>\n<p>La campa\u00f1a se apoya en un enfoque l\u00fadico que busca conectar con el p\u00fablico joven-adulto a trav\u00e9s de din\u00e1micas inspiradas en la cultura digital. Este formato permite vincular el mensaje de sostenibilidad \u2014lavar en menos tiempo y a menor temperatura\u2014 con una narrativa contempor\u00e1nea y accesible.<\/p>\n<p>Seg\u00fan datos de Unilever, <strong>el 75% de los hogares en Espa\u00f1a opta por lavados en fr\u00edo<\/strong>, cifra que supera la media europea. Adem\u00e1s, el 64% de los consumidores afirma que el coste de la energ\u00eda influye directamente en sus decisiones de compra. La campa\u00f1a pone el foco en este contexto, proponiendo h\u00e1bitos de lavado que permiten <strong>reducir hasta un 60% el gasto energ\u00e9tico y un 30% el consumo de agua<\/strong> por colada.<\/p>\n<p>La iniciativa forma parte de una estrategia m\u00e1s amplia que incluye diversas plataformas de difusi\u00f3n y tiene como objetivo promover soluciones pr\u00e1cticas ante la creciente preocupaci\u00f3n por la sostenibilidad y el ahorro dom\u00e9stico.<\/p>\n<p><iframe loading=\"lazy\" title=\"Skip Dating \u2013 Carolina Moura &amp; Noel Bayarri\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/fi24kBMHFYc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca impulsa una iniciativa inspirada en el \u201cspeed dating\u201d para concienciar sobre el uso de ciclos de lavado cortos y reducir el consumo energ\u00e9tico.<\/p>\n","protected":false},"author":19297,"featured_media":221786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,6260],"class_list":["post-221785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Skip conecta sostenibilidad y cultura pop en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La marca impulsa una iniciativa inspirada en el \u201cspeed dating\u201d para concienciar sobre el uso de ciclos de lavado cortos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=221785\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skip conecta sostenibilidad y cultura pop en su \u00faltima campa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"La marca impulsa una iniciativa inspirada en el \u201cspeed dating\u201d para concienciar sobre el uso de ciclos de lavado cortos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=221785\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-13T09:53:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-13T12:19:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/lavados-cortos-Skip.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Serrano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785\"},\"author\":{\"name\":\"Elena Serrano\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\"},\"headline\":\"Skip, sostenibilidad y cultura pop en su \u00faltima campa\u00f1a\",\"datePublished\":\"2025-06-13T09:53:30+00:00\",\"dateModified\":\"2025-06-13T12:19:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785\"},\"wordCount\":277,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/lavados-cortos-Skip.jpg\",\"keywords\":[\"creatividad\",\"marca\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=221785\",\"name\":\"Skip conecta sostenibilidad y cultura pop en su \u00faltima campa\u00f1a\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/lavados-cortos-Skip.jpg\",\"datePublished\":\"2025-06-13T09:53:30+00:00\",\"dateModified\":\"2025-06-13T12:19:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\"},\"description\":\"La marca impulsa una iniciativa inspirada en el \u201cspeed dating\u201d para concienciar sobre el uso de ciclos de lavado cortos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=221785\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/lavados-cortos-Skip.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/lavados-cortos-Skip.jpg\",\"width\":1140,\"height\":635,\"caption\":\"lavado en ciclos cortos Skip\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=221785#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skip, sostenibilidad y cultura pop en su \u00faltima campa\u00f1a\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\",\"name\":\"Elena Serrano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"caption\":\"Elena Serrano\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=19297\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Skip conecta sostenibilidad y cultura pop en su \u00faltima campa\u00f1a","description":"La marca impulsa una iniciativa inspirada en el \u201cspeed dating\u201d para concienciar sobre el uso de ciclos de lavado cortos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=221785","og_locale":"es_ES","og_type":"article","og_title":"Skip conecta sostenibilidad y cultura pop en su \u00faltima campa\u00f1a","og_description":"La marca impulsa una iniciativa inspirada en el \u201cspeed dating\u201d para concienciar sobre el uso de ciclos de lavado cortos.","og_url":"https:\/\/ipmark.com\/?p=221785","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-06-13T09:53:30+00:00","article_modified_time":"2025-06-13T12:19:32+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/lavados-cortos-Skip.jpg","type":"image\/jpeg"}],"author":"Elena Serrano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Serrano","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=221785#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=221785"},"author":{"name":"Elena Serrano","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30"},"headline":"Skip, sostenibilidad y cultura pop en su \u00faltima campa\u00f1a","datePublished":"2025-06-13T09:53:30+00:00","dateModified":"2025-06-13T12:19:32+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=221785"},"wordCount":277,"image":{"@id":"https:\/\/ipmark.com\/?p=221785#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/lavados-cortos-Skip.jpg","keywords":["creatividad","marca"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=221785","url":"https:\/\/ipmark.com\/?p=221785","name":"Skip conecta sostenibilidad y cultura pop en su \u00faltima campa\u00f1a","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=221785#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=221785#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/lavados-cortos-Skip.jpg","datePublished":"2025-06-13T09:53:30+00:00","dateModified":"2025-06-13T12:19:32+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30"},"description":"La marca impulsa una iniciativa inspirada en el \u201cspeed dating\u201d para concienciar sobre el uso de ciclos de lavado cortos.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=221785#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=221785"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=221785#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/lavados-cortos-Skip.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/lavados-cortos-Skip.jpg","width":1140,"height":635,"caption":"lavado en ciclos cortos Skip"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=221785#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Skip, sostenibilidad y cultura pop en su \u00faltima campa\u00f1a"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30","name":"Elena Serrano","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","caption":"Elena Serrano"},"url":"https:\/\/ipmark.com\/?author=19297"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/221785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/19297"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=221785"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/221785\/revisions"}],"predecessor-version":[{"id":221819,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/221785\/revisions\/221819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/221786"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=221785"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=221785"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=221785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}