{"id":221625,"date":"2025-06-11T09:07:28","date_gmt":"2025-06-11T07:07:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=221625"},"modified":"2025-06-11T14:26:16","modified_gmt":"2025-06-11T12:26:16","slug":"eneryeti-lanza-candyfresh-sus-refrescos-sin-cafeina-inspirados-en-golosinas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=221625","title":{"rendered":"Candyfresh, los refrescos sin cafe\u00edna inspirados en golosinas de Eneryeti"},"content":{"rendered":"<p><strong>Eneryeti Company ha presentado Candyfresh, su renovada gama de refrescos sin cafe\u00edna basada en sabores de golosinas populares. Esta l\u00ednea, que anteriormente se comercializaba bajo el nombre de Freshyeti, ha sido relanzada con una nueva imagen, la incorporaci\u00f3n de un formato compacto de 33 cl y la introducci\u00f3n de tres nuevos sabores: Huevo Frito, Regaliz Relleno y Piruleta Cherry.<\/strong><\/p>\n<p>Candyfresh est\u00e1 especialmente dirigida a un p\u00fablico joven, entre los 10 y los 25 a\u00f1os, aunque pretende llegar a todas las edades. La propuesta destaca por contener un <strong>60% menos de az\u00facar<\/strong> que los refrescos convencionales y por estar libre de cafe\u00edna.<\/p>\n<p>El cambio de nombre busca reflejar con mayor fidelidad el esp\u00edritu de la marca. Seg\u00fan la direcci\u00f3n creativa de la empresa, la idea es recuperar sabores tradicionales desde un enfoque m\u00e1s equilibrado y actual.<\/p>\n<p>Adem\u00e1s, la empresa ha comunicado que la transici\u00f3n completa del nombre Freshyeti a Candyfresh ser\u00e1 progresiva hasta 2027, periodo durante el cual ambas denominaciones convivir\u00e1n en algunos formatos.<\/p>\n<p>En paralelo al relanzamiento, Eneryeti ha reafirmado su compromiso con la sostenibilidad. Actualmente, gran parte de su cat\u00e1logo se envasa en latas de aluminio 100% reciclables y desde 2021 se <strong>han eliminado las tapas de pl\u00e1stico<\/strong>, lo que ha supuesto evitar el uso de m\u00e1s de 54 toneladas de este material. Asimismo, el 75\u202f% de sus productos son bajos en calor\u00edas o sin az\u00facar.<\/p>\n<p>Desde su fundaci\u00f3n en 2013, Eneryeti Company ha apostado por un modelo independiente y nacional. La compa\u00f1\u00eda ha logrado posicionarse en el mercado con un equipo central reducido y una red de distribuci\u00f3n amplia. En cuanto a Candyfresh, el objetivo declarado es seguir ampliando su presencia en todos los canales, con especial atenci\u00f3n al canal impulso, donde se prev\u00e9 incorporar hasta 5.000 nuevos puntos de venta al a\u00f1o durante los pr\u00f3ximos cinco a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa espa\u00f1ola presenta nuevos sabores y un cambio de imagen en una apuesta por el consumo equilibrado y sostenible.<\/p>\n","protected":false},"author":19297,"featured_media":221626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226],"class_list":["post-221625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eneryeti lanza 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