{"id":221290,"date":"2025-06-05T10:01:21","date_gmt":"2025-06-05T08:01:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=221290"},"modified":"2025-06-05T17:19:27","modified_gmt":"2025-06-05T15:19:27","slug":"clicars-estrena-nueva-identidad-para-impulsar-coche-reacondicionado","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=221290","title":{"rendered":"Clicars estrena nueva identidad para impulsar el coche reacondicionado"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda espa\u00f1ola Clicars ha anunciado la renovaci\u00f3n de su identidad de marca con el objetivo de consolidar el coche reacondicionado como una \u201ctercera categor\u00eda\u201d de compra, situada entre los veh\u00edculos nuevos y los de segunda mano. Esta estrategia busca dar visibilidad a una opci\u00f3n que combina garant\u00edas, revisiones t\u00e9cnicas exhaustivas y un precio m\u00e1s competitivo.<\/strong><\/p>\n<p>El cambio de imagen incluye un <strong>nuevo logotipo<\/strong> \u2014un coche con s\u00edmbolo de infinito\u2014 y una <strong>paleta de color verde<\/strong>, en l\u00ednea con los valores de durabilidad, sostenibilidad y confianza. La implantaci\u00f3n de esta nueva identidad ser\u00e1 progresiva en todas las regiones donde opera la empresa, incluyendo otros pa\u00edses europeos a trav\u00e9s de sus filiales en el grupo Aramis.<\/p>\n<figure id=\"attachment_221293\" aria-describedby=\"caption-attachment-221293\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-221293 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados-.jpg\" alt=\"coches reacondicionados\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados-.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados--300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados--768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados--100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados--24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados--36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados--48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/coches-reacondicionados--600x334.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-221293\" class=\"wp-caption-text\">De izq a dcha, logo antiguo vs logo nuevo de Clicars.<\/figcaption><\/figure>\n<p>Seg\u00fan datos recabados por la propia compa\u00f1\u00eda en un estudio de mercado, el 80% de los espa\u00f1oles estar\u00eda dispuesto a adquirir un coche reacondicionado, y el 85% considera esta opci\u00f3n m\u00e1s atractiva que un coche usado. Los aspectos m\u00e1s valorados por los encuestados son la relaci\u00f3n calidad-precios y la certificaci\u00f3n t\u00e9cnica de los veh\u00edculos.<\/p>\n<p>Los coches reacondicionados pasan por una revisi\u00f3n de 320 puntos de control y diversas pruebas din\u00e1micas antes de ser ofrecidos al p\u00fablico. Este proceso garantiza que el veh\u00edculo est\u00e9 en \u00f3ptimas condiciones mec\u00e1nicas y de seguridad, con una garant\u00eda de hasta tres a\u00f1os y un precio hasta un 30 % inferior al de uno nuevo.<\/p>\n<p>Con esta apuesta estrat\u00e9gica, Clicars busca redefinir el concepto de movilidad accesible y segura en el mercado espa\u00f1ol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa impulsa una \u00abtercera categor\u00eda\u00bb entre el coche nuevo y el usado para ofrecer una opci\u00f3n fiable, revisada y m\u00e1s asequible.<\/p>\n","protected":false},"author":19297,"featured_media":221292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[6260,6583],"class_list":["post-221290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","tag-marca","tag-rebranding"],"acf":[],"yoast_head":"<!-- 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