{"id":221287,"date":"2025-06-05T09:40:45","date_gmt":"2025-06-05T07:40:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=221287"},"modified":"2025-06-05T17:20:00","modified_gmt":"2025-06-05T15:20:00","slug":"hyundai-y-jesus-calleja-protagonizan-impulsar-movilidad-electrica-rural","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=221287","title":{"rendered":"Hyundai y Jes\u00fas Calleja protagonizan un v\u00eddeo musical para fomentar la movilidad el\u00e9ctrica en zonas rurales"},"content":{"rendered":"<p><strong>Hyundai, junto a la agencia Innocean Spain, ha presentado una nueva iniciativa para promover la movilidad sostenible en el entorno rural a trav\u00e9s del Plan VIVe, el primer servicio de coche compartido el\u00e9ctrico destinado a pueblos de Espa\u00f1a. Este plan pone a disposici\u00f3n de los municipios adheridos un veh\u00edculo el\u00e9ctrico, con el objetivo de fomentar una alternativa de transporte m\u00e1s ecol\u00f3gica y accesible.<\/strong><\/p>\n<p>Para ilustrar el impacto de esta propuesta, se ha lanzado <strong>un v\u00eddeo musical titulado &#8216;Insteria colectiva&#8217;<\/strong>, protagonizado por el aventurero y presentador Jes\u00fas Calleja. En la pieza audiovisual, ambientada en un t\u00edpico pueblo espa\u00f1ol, los habitantes son \u201cinsterizados\u201d tras la llegada del nuevo coche el\u00e9ctrico. El v\u00eddeo muestra una transformaci\u00f3n est\u00e9tica y de actitud en los personajes, que terminan interpretando una escena de estilo trap en la plaza del pueblo.<\/p>\n<p>La producci\u00f3n ha corrido a cargo de Zanskar, bajo la direcci\u00f3n de Rebeca Calle. Esta propuesta art\u00edstica busca acercar el concepto de movilidad el\u00e9ctrica a p\u00fablicos m\u00e1s amplios, especialmente a aquellos que habitan en zonas rurales, donde este tipo de servicios a\u00fan son limitados.<\/p>\n<p><iframe title=\"Hyundai | INSTERIA COLECTIVA - El Nuevo INSTER llega al pueblo.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/3-TtJFzUkU0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El v\u00eddeo \u201cInsteria colectiva\u201d muestra c\u00f3mo un pueblo se transforma con la llegada de un coche el\u00e9ctrico, en el marco del Plan VIVe.<\/p>\n","protected":false},"author":19297,"featured_media":221288,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-221287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jes\u00fas Calleja e Hyundai impulsa la movilidad el\u00e9ctrica rural<\/title>\n<meta name=\"description\" content=\"El v\u00eddeo \u201cInsteria colectiva\u201d muestra c\u00f3mo un pueblo se transforma con la llegada de un coche el\u00e9ctrico, en el marco del Plan VIVe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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