{"id":221269,"date":"2025-06-05T09:00:00","date_gmt":"2025-06-05T07:00:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=221269"},"modified":"2025-06-05T17:26:58","modified_gmt":"2025-06-05T15:26:58","slug":"sonae-sierra-elige-a-sec-newgate-spain-en-la-comunicacion-de-sus-centros-comerciales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=221269","title":{"rendered":"Sonae Sierra elige a SEC Newgate Spain como su nuevo partner estrat\u00e9gico de comunicaci\u00f3n"},"content":{"rendered":"<p><strong>Sec Newgate Spain comienza a trabajar con Sonae Sierra, multinacional especializada en la gesti\u00f3n de centros comerciales, como partner estrat\u00e9gico en la comunicaci\u00f3n de sus principales centros comerciales en Espa\u00f1a.<\/strong><\/p>\n<p>La consultora trabajar\u00e1 con el equipo de comunicaci\u00f3n de<strong> Sonae Sierra<\/strong> para optimizar la estrategia de comunicaci\u00f3n de los centros comerciales, alineando las acciones locales con los objetivos corporativos del grupo. Asimismo,<strong> se pretende aumentar la notoriedad y contribuir al crecimiento del grupo en el mercado espa\u00f1ol.<\/strong><\/p>\n<p>Actualmente, <strong>Sonae Sierra gestiona varios centros comerciales en Espa\u00f1a<\/strong>: Max Center (Bilbao), Valle Real (Cantabria), Gran Casa (Zaragoza), Luz del Tajo (Toledo), \u00c1rea Sur (Jerez de la Frontera) y Plaza Mayor (M\u00e1laga), adem\u00e1s de Millenium Retail Park, toda la cartera Ores que tiene m\u00e1s de 83.000 metros cuadrados de GLA, y los servicios de leasing para otros dos retail Parks en Coru\u00f1a y Alicante con m\u00e1s de 68.000 metros cuadrados de GLA.<\/p>\n<p><strong> Los centros de Bilbao, Cantabria, Zaragoza, Toledo, Jerez de la Frontera y M\u00e1laga ser\u00e1n parte del plan de trabajo desarrollado por SEC Newgate Spain.<\/strong> Desde una perspectiva local, la consultora impulsar\u00e1 el posicionamiento de cada centro como referente en su \u00e1rea de influencia, destacando su rol como punto de encuentro para vecinos y visitantes, as\u00ed como su oferta en ocio, gastronom\u00eda y cultura. Tambi\u00e9n se pondr\u00e1 en valor su impacto positivo en la comunidad a trav\u00e9s de empleo, inversi\u00f3n y proyectos de mecenazgo.<\/p>\n<p>Para ello,<strong> SEC Newgate ha dise\u00f1ado una propuesta de valor integradora y adaptada a la singularidad de cada centro comercial<\/strong>, entendiendo estos espacios no solo como entornos de consumo, sino como actores clave en la vida urbana y social de cada una de las ciudades.<\/p>\n<p>\u201c<strong>Estamos encantados de haber comenzado a trabajar para Sonae Sierra<\/strong>, una compa\u00f1\u00eda de gran relevancia en el mercado espa\u00f1ol por sus aportaciones, a trav\u00e9s de los centros comerciales, en la oferta de ocio, gastronom\u00eda y cultura de los lugares donde est\u00e1 presente\u201d, se\u00f1ala<strong> Ludi Garc\u00eda<\/strong>, directora general de <strong>SEC Newgate Spain.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los centros de Bilbao, Cantabria, Zaragoza, Toledo, Jerez de la Frontera y M\u00e1laga ser\u00e1n parte del plan de trabajo desarrollado por la agencia.<\/p>\n","protected":false},"author":10966,"featured_media":142976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-221269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sonae Sierra elige a SEC Newgate Spain<\/title>\n<meta name=\"description\" content=\"Los centros de Bilbao, Cantabria, Zaragoza, Toledo, Jerez de la Frontera y M\u00e1laga ser\u00e1n parte del plan de trabajo desarrollado por la agencia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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