{"id":220844,"date":"2025-05-29T12:17:56","date_gmt":"2025-05-29T10:17:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=220844"},"modified":"2025-05-29T16:53:18","modified_gmt":"2025-05-29T14:53:18","slug":"glovo-confia-en-manifiesto-su-estrategia-de-comunicacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=220844","title":{"rendered":"Glovo conf\u00eda en Manifiesto su estrategia de comunicaci\u00f3n"},"content":{"rendered":"<p data-start=\"574\" data-end=\"913\"><strong>Glovo, la plataforma tecnol\u00f3gica con presencia en 23 pa\u00edses y m\u00e1s de 1.500 ciudades, ha iniciado una nueva etapa en su estrategia de comunicaci\u00f3n. La empresa ha contado con la colaboraci\u00f3n de la agencia creativa Manifiesto para desarrollar una campa\u00f1a que marca un giro significativo en su manera de conectar con el p\u00fablico.<\/strong><\/p>\n<p data-start=\"915\" data-end=\"1349\">Bajo el claim \u201cNo es para ti\u201d, la campa\u00f1a abandona el enfoque racional que tradicionalmente caracterizaba a Glovo, centrado en explicar el funcionamiento del servicio y lo que se puede pedir, para explorar un lenguaje m\u00e1s emocional y cercano. La <strong>clave del nuevo enfoque es el FOMO<\/strong>, es decir, el miedo a perderse experiencias, aplicado aqu\u00ed al momento en que alguien ve a otra persona recibir un pedido y experimenta cierta envidia.<\/p>\n<p data-start=\"1351\" data-end=\"1637\">La agencia Manifiesto ha sido responsable del desarrollo creativo, que apuesta por el <strong>humor como herramienta para retratar situaciones cotidianas<\/strong> desde una perspectiva ligera y reconocible. El objetivo: generar empat\u00eda con el p\u00fablico a trav\u00e9s de emociones universales.<\/p>\n<p data-start=\"1639\" data-end=\"2019\">La campa\u00f1a tendr\u00e1 <strong>alcance internacional<\/strong>, con emisiones previstas en televisi\u00f3n y medios digitales en 21 pa\u00edses, consolidando as\u00ed el cambio de posicionamiento de Glovo en el panorama global. Para Manifiesto, esta colaboraci\u00f3n supone tambi\u00e9n una oportunidad de demostrar su capacidad para transformar el relato de marcas consolidadas mediante ideas innovadoras y enfoques distintos.<\/p>\n<p><iframe loading=\"lazy\" title=\"No es para ti \u2013 de Manifiesto para Glovo\" src=\"https:\/\/player.vimeo.com\/video\/1088417769?h=842b04d0dc&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma tecnol\u00f3gica redefine su posicionamiento global con una campa\u00f1a emocional y humor\u00edstica desarrollada por la agencia creativa Manifiesto.<\/p>\n","protected":false},"author":19297,"featured_media":220845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,6583],"class_list":["post-220844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Glovo conf\u00eda en Manifiesto su estrategia de comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"La plataforma tecnol\u00f3gica redefine su posicionamiento global con una campa\u00f1a emocional y humor\u00edstica desarrollada por Manifiesto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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