{"id":220809,"date":"2025-05-29T10:20:19","date_gmt":"2025-05-29T08:20:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=220809"},"modified":"2025-05-29T16:53:06","modified_gmt":"2025-05-29T14:53:06","slug":"sara-matarrubia-nueva-marketing-brand-strategy-sr-director-en-palladium-hotel-group","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=220809","title":{"rendered":"Sara Matarrubia, nueva &#8216;marketing &#038; brand strategy sr. director&#8217; en Palladium Hotel Group"},"content":{"rendered":"<p><strong>Palladium Hotel Group ha anunciado la incorporaci\u00f3n de Sara Matarrubia Calvo como nueva <em>marketing &amp; brand strategy Sr. director<\/em>, en un momento decisivo para la evoluci\u00f3n y expansi\u00f3n del grupo.<\/strong><\/p>\n<p>Con m\u00e1s de veinte a\u00f1os de experiencia en multinacionales del sector tur\u00edstico y hotelero internacional, Matarrubia aporta una <strong>s\u00f3lida trayectoria en marketing, branding y comunicaci\u00f3n<\/strong>, habiendo liderado proyectos globales centrados en la innovaci\u00f3n y el fortalecimiento de marcas desde una visi\u00f3n estrat\u00e9gica orientada a la creaci\u00f3n de valor a largo plazo.<\/p>\n<p>Matarrubia es diplomada en empresas y actividades tur\u00edsticas, cuenta con un m\u00e1ster ejecutivo en direcci\u00f3n de empresas tur\u00edsticas por IE Business School y es licenciada en historia del arte, lo que complementa su perfil con una <strong>perspectiva creativa<\/strong> y un respeto por la cultura y el patrimonio, elementos esenciales en el desarrollo de destinos tur\u00edsticos.<\/p>\n<p>En su nuevo puesto, reportar\u00e1 directamente a Ana Morillo, directora general de la unidad de negocios <em>High Energy and All Inclusive Brands,<\/em> y ser\u00e1 responsable de liderar la estrategia corporativa de marca del grupo, consolidando la identidad y diferenciaci\u00f3n de marcas como Ushua\u00efa Ibiza Beach Hotel y Grand Palladium Hotels &amp; Resorts, as\u00ed como impulsando nuevas propuestas como The Unexpected Hotels.<\/p>\n<p>Su nombramiento coincide con un periodo de crecimiento global para Palladium Hotel Group, que incluye la apertura de establecimientos en Ibiza y Emiratos \u00c1rabes Unidos, proyectos de renovaci\u00f3n en el Caribe y una ambiciosa expansi\u00f3n en Asia y Oriente Medio<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La ejecutiva asume el liderazgo de la estrategia corporativa en un momento clave de expansi\u00f3n y renovaci\u00f3n internacional para la compa\u00f1\u00eda.<\/p>\n","protected":false},"author":19297,"featured_media":220810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[6260,6523],"class_list":["post-220809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marca","tag-nombramiento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sara Matarrubia, nueva marketing &amp; 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