{"id":220805,"date":"2025-05-29T10:01:10","date_gmt":"2025-05-29T08:01:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=220805"},"modified":"2025-05-29T16:52:00","modified_gmt":"2025-05-29T14:52:00","slug":"de-groupm-a-wpp-media-nueva-etapa-en-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=220805","title":{"rendered":"De GroupM a WPP Media: nueva etapa en medios"},"content":{"rendered":"<p><strong>WPP ha anunciado el lanzamiento de WPP Media, su nueva compa\u00f1\u00eda global de medios, que sustituye a GroupM y responde a la creciente demanda de soluciones integradas por parte de los anunciantes. La nueva estructura gestionar\u00e1 m\u00e1s de 60.000 millones de d\u00f3lares en inversi\u00f3n publicitaria anual y operar\u00e1 en m\u00e1s de 80 mercados junto a m\u00e1s del 75 % de los principales anunciantes del mundo.<\/strong><\/p>\n<p>Con esta reorganizaci\u00f3n, las agencias Mindshare, Wavemaker, EssenceMediacom y T&amp;Pm continuar\u00e1n operando como marcas dentro de WPP Media. Estos equipos ofrecer\u00e1n servicios especializados para cada cliente y compartir\u00e1n capacidades, tecnolog\u00eda y funciones de soporte comunes, en un modelo m\u00e1s coordinado y eficiente.<\/p>\n<p>La nueva estructura estar\u00e1 completamente <strong>integrada en WPP Open<\/strong>, el sistema de marketing inteligente desarrollado por el grupo, que cuenta con una inversi\u00f3n anual de 300 millones de libras y alianzas con empresas l\u00edderes en inteligencia artificial. Este sistema permite una gesti\u00f3n unificada de medios, datos y producci\u00f3n, as\u00ed como una activaci\u00f3n personalizada de contenidos en entornos pagados, propios, compartidos y ganados.<\/p>\n<p>WPP Media tambi\u00e9n incorporar\u00e1 <strong>capacidades avanzadas de an\u00e1lisis, medici\u00f3n y comercio conectado<\/strong>. Adem\u00e1s, se ha comprometido a potenciar la formaci\u00f3n profesional de su plantilla, con programas de desarrollo dise\u00f1ados para capacitar a los equipos frente a los retos del marketing en la era de la inteligencia artificial.<\/p>\n<p><strong>Mark Read<\/strong>, director ejecutivo de WPP, destac\u00f3 que \u201cla creaci\u00f3n de WPP Media es un paso m\u00e1s en la <strong>estrategia de simplificaci\u00f3n e integraci\u00f3n<\/strong> de la compa\u00f1\u00eda. Mientras que GroupM se centr\u00f3 en la escala, WPP Media refleja un enfoque basado en la inteligencia artificial, los datos y soluciones integradas m\u00e1s eficaces\u201d.<\/p>\n<p>Este anuncio coincide con el inicio de una nueva campa\u00f1a internacional dirigida a responsables empresariales y de marketing, centrada en las capacidades tecnol\u00f3gicas de la compa\u00f1\u00eda y el valor a\u00f1adido de su plataforma WPP Open.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva compa\u00f1\u00eda global integra tecnolog\u00eda, datos y creatividad para liderar la publicidad en la era de la inteligencia artificial.<\/p>\n","protected":false},"author":19297,"featured_media":220806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2184,2158,6583],"class_list":["post-220805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias","tag-agencias-de-medios","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De GroupM a WPP Media: nueva etapa en medios<\/title>\n<meta name=\"description\" content=\"La nueva compa\u00f1\u00eda global integra tecnolog\u00eda, datos y creatividad para liderar la publicidad en la era de la inteligencia artificial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=220805\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De GroupM a WPP Media: nueva etapa en medios\" \/>\n<meta property=\"og:description\" content=\"La nueva compa\u00f1\u00eda global integra tecnolog\u00eda, datos y creatividad para liderar la publicidad en la era de la inteligencia artificial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=220805\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-29T08:01:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-29T14:52:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/WPP-Media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Serrano\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805\"},\"author\":{\"name\":\"Elena Serrano\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\"},\"headline\":\"De GroupM a WPP Media: nueva etapa en medios\",\"datePublished\":\"2025-05-29T08:01:10+00:00\",\"dateModified\":\"2025-05-29T14:52:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805\"},\"wordCount\":342,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/WPP-Media.jpg\",\"keywords\":[\"agencias\",\"agencias de medios\",\"rebranding\"],\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=220805\",\"name\":\"De GroupM a WPP Media: nueva etapa en medios\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/WPP-Media.jpg\",\"datePublished\":\"2025-05-29T08:01:10+00:00\",\"dateModified\":\"2025-05-29T14:52:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\"},\"description\":\"La nueva compa\u00f1\u00eda global integra tecnolog\u00eda, datos y creatividad para liderar la publicidad en la era de la inteligencia artificial.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=220805\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/WPP-Media.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/WPP-Media.jpg\",\"width\":1140,\"height\":635,\"caption\":\"WPP Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220805#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"De GroupM a WPP Media: nueva etapa en medios\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0ee1cbf87c364f9a3a2832ef15f66c30\",\"name\":\"Elena Serrano\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g\",\"caption\":\"Elena Serrano\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=19297\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"De GroupM a WPP Media: nueva etapa en medios","description":"La nueva compa\u00f1\u00eda global integra tecnolog\u00eda, datos y creatividad para liderar la publicidad en la era de la inteligencia artificial.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=220805","og_locale":"es_ES","og_type":"article","og_title":"De GroupM a WPP Media: nueva etapa en medios","og_description":"La nueva compa\u00f1\u00eda global integra tecnolog\u00eda, datos y creatividad para liderar la publicidad en la era de la inteligencia artificial.","og_url":"https:\/\/ipmark.com\/?p=220805","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-05-29T08:01:10+00:00","article_modified_time":"2025-05-29T14:52:00+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/WPP-Media.jpg","type":"image\/jpeg"}],"author":"Elena Serrano","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Elena Serrano","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=220805#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=220805"},"author":{"name":"Elena Serrano","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30"},"headline":"De GroupM a WPP Media: nueva etapa en medios","datePublished":"2025-05-29T08:01:10+00:00","dateModified":"2025-05-29T14:52:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=220805"},"wordCount":342,"image":{"@id":"https:\/\/ipmark.com\/?p=220805#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/WPP-Media.jpg","keywords":["agencias","agencias de medios","rebranding"],"articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=220805","url":"https:\/\/ipmark.com\/?p=220805","name":"De GroupM a WPP Media: nueva etapa en medios","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=220805#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=220805#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/WPP-Media.jpg","datePublished":"2025-05-29T08:01:10+00:00","dateModified":"2025-05-29T14:52:00+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30"},"description":"La nueva compa\u00f1\u00eda global integra tecnolog\u00eda, datos y creatividad para liderar la publicidad en la era de la inteligencia artificial.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=220805#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=220805"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=220805#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/WPP-Media.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/WPP-Media.jpg","width":1140,"height":635,"caption":"WPP Media"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=220805#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"De GroupM a WPP Media: nueva etapa en medios"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0ee1cbf87c364f9a3a2832ef15f66c30","name":"Elena Serrano","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b2ece0c2a638079ef709a6ef841a8eb3404157d8bee4fb6dc99a4978d53a6e9b?s=96&d=mm&r=g","caption":"Elena Serrano"},"url":"https:\/\/ipmark.com\/?author=19297"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/220805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/19297"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220805"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/220805\/revisions"}],"predecessor-version":[{"id":220919,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/220805\/revisions\/220919"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/220806"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}