{"id":220737,"date":"2025-05-28T13:01:42","date_gmt":"2025-05-28T11:01:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=220737"},"modified":"2025-05-28T15:57:23","modified_gmt":"2025-05-28T13:57:23","slug":"unilever-patrocinador-multimarca-de-la-uefa-womens-euro-2025","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=220737","title":{"rendered":"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025"},"content":{"rendered":"<p><strong>Unilever ha anunciado su patrocinio multimarca para la competici\u00f3n de f\u00fatbol femenino europeo, UEFA Women\u2019s EURO 2025, que se celebra este verano en Suiza, del 2 al 27 de julio.\u00a0Esta alianza incluye a algunas de sus marcas m\u00e1s reconocidas, como Hellmann\u2019s, AXE, TRESemm\u00e9, Signal, Dove y Rexona, que estar\u00e1n presentes dentro y fuera del terreno de juego con campa\u00f1as.\u00a0<\/strong><\/p>\n<p>A lo largo del torneo europeo, Unilever desplegar\u00e1 <strong>una campa\u00f1a integral con promociones en redes sociales, puntos de venta y medios digitales,<\/strong> que incluir\u00e1n productos de edici\u00f3n limitada, sorteos, premios y experiencias vinculadas a la competici\u00f3n. La activaci\u00f3n busca poner en valor el papel del f\u00fatbol como herramienta de uni\u00f3n social.<\/p>\n<p>Esta competici\u00f3n cuenta con una audiencia global de m\u00e1s de 500 millones de espectadores. La alianza de Unilever y la UEFA representa un paso m\u00e1s por la apuesta de un deporte m\u00e1s diverso e inclusivo.<\/p>\n<p>En Espa\u00f1a, la campa\u00f1a contar\u00e1 con<strong> la capitana del FC Barcelona y de la Selecci\u00f3n Femenina, Alexia Putellas, como embajadora para las marcas Hellmann\u2019s y Rexona.<\/strong> La doble ganadora del Bal\u00f3n de oro y referente mundial del f\u00fatbol femenino ser\u00e1 la cara visible de las activaciones de ambas marcas, reforzando el mensaje de que cada partido puede convertirse en una celebraci\u00f3n dentro y fuera del campo.<\/p>\n<p>La primera acci\u00f3n junto a la futbolista llega con el anuncio &#8216;Rematar tu burger como Alexia&#8217;.<\/p>\n<p><iframe title=\"Remata tu burger como Alexia \ud83c\udf54\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5wU49eoYukc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><strong>Ana Palencia<\/strong>, directora de comunicaci\u00f3n y sostenibilidad de Unilever Espa\u00f1a, subraya: \u201cDesde Unilever llevamos a\u00f1os apoyando el deporte como herramienta de transformaci\u00f3n social, y <strong>este patrocinio refuerza nuestro compromiso con la igualdad de oportunidades<\/strong>. Creemos en el talento, en el esfuerzo y en el impacto positivo que tiene el f\u00fatbol femenino en las nuevas generaciones. <strong>Acompa\u00f1ar a la selecci\u00f3n en este torneo es, para nosotros, una forma de seguir avanzando hacia una sociedad m\u00e1s equitativa e inclusiva\u00bb<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hellmann\u2019s, AXE, TRESemm\u00e9, Signal, Dove y Rexona estar\u00e1n  presentes en el torneo a trav\u00e9s de activaciones, promociones y campa\u00f1as.<\/p>\n","protected":false},"author":30,"featured_media":220745,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6430],"tags":[2226,2227,2341],"class_list":["post-220737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-deportivo","tag-marcas","tag-marketing","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025<\/title>\n<meta name=\"description\" content=\"Hellmann\u2019s, AXE, TRESemm\u00e9, Signal, Dove y Rexona estar\u00e1n presentes en el torneo a trav\u00e9s de activaciones, promociones y campa\u00f1as.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=220737\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025\" \/>\n<meta property=\"og:description\" content=\"Hellmann\u2019s, AXE, TRESemm\u00e9, Signal, Dove y Rexona estar\u00e1n presentes en el torneo a trav\u00e9s de activaciones, promociones y campa\u00f1as.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=220737\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-28T11:01:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T13:57:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025\",\"datePublished\":\"2025-05-28T11:01:42+00:00\",\"dateModified\":\"2025-05-28T13:57:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737\"},\"wordCount\":352,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg\",\"keywords\":[\"marcas\",\"marketing\",\"publicidad\"],\"articleSection\":[\"Patrocinio deportivo\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=220737\",\"name\":\"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg\",\"datePublished\":\"2025-05-28T11:01:42+00:00\",\"dateModified\":\"2025-05-28T13:57:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Hellmann\u2019s, AXE, TRESemm\u00e9, Signal, Dove y Rexona estar\u00e1n presentes en el torneo a trav\u00e9s de activaciones, promociones y campa\u00f1as.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=220737\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=220737#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025","description":"Hellmann\u2019s, AXE, TRESemm\u00e9, Signal, Dove y Rexona estar\u00e1n presentes en el torneo a trav\u00e9s de activaciones, promociones y campa\u00f1as.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=220737","og_locale":"es_ES","og_type":"article","og_title":"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025","og_description":"Hellmann\u2019s, AXE, TRESemm\u00e9, Signal, Dove y Rexona estar\u00e1n presentes en el torneo a trav\u00e9s de activaciones, promociones y campa\u00f1as.","og_url":"https:\/\/ipmark.com\/?p=220737","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-05-28T11:01:42+00:00","article_modified_time":"2025-05-28T13:57:23+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=220737#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=220737"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025","datePublished":"2025-05-28T11:01:42+00:00","dateModified":"2025-05-28T13:57:23+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=220737"},"wordCount":352,"image":{"@id":"https:\/\/ipmark.com\/?p=220737#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg","keywords":["marcas","marketing","publicidad"],"articleSection":["Patrocinio deportivo"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=220737","url":"https:\/\/ipmark.com\/?p=220737","name":"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=220737#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=220737#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg","datePublished":"2025-05-28T11:01:42+00:00","dateModified":"2025-05-28T13:57:23+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Hellmann\u2019s, AXE, TRESemm\u00e9, Signal, Dove y Rexona estar\u00e1n presentes en el torneo a trav\u00e9s de activaciones, promociones y campa\u00f1as.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=220737#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=220737"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=220737#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/UNILEVER-PATROCINADOR-OFICIAL-LA-UEFA-WOMAN-2025-.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=220737#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Unilever, patrocinador multimarca de la UEFA Women\u00b4s Euro 2025"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/220737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=220737"}],"version-history":[{"count":4,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/220737\/revisions"}],"predecessor-version":[{"id":220767,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/220737\/revisions\/220767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/220745"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=220737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=220737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=220737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}