{"id":220226,"date":"2025-05-19T17:46:30","date_gmt":"2025-05-19T15:46:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=220226"},"modified":"2025-05-19T17:48:45","modified_gmt":"2025-05-19T15:48:45","slug":"jose-luis-arbeo-deja-la-direccion-general-de-amkt","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=220226","title":{"rendered":"Jos\u00e9 Luis Arbeo deja la direcci\u00f3n general de AMKT"},"content":{"rendered":"<p>Durante su gesti\u00f3n, <a href=\"https:\/\/ipmark.com\/jose-luis-arbeo-nuevo-director-general-de-la-asociacion-de-marketing-de-espana-amkt\/\">Arbeo ha impulsado una serie de iniciativas dirigidas a reforzar la presencia de AMKT en el sector<\/a> y a estrechar la relaci\u00f3n con sus socios. Entre los cambios implementados destacan la creaci\u00f3n de la figura del socio estrat\u00e9gico, la mejora de los comit\u00e9s de expertos, la optimizaci\u00f3n de los procesos de escucha activa y la renovaci\u00f3n de los Premios Nacionales de Marketing.<\/p>\n<p>El consejo directivo de AMKT ha valorado positivamente el impacto de estas medidas. <strong>\u201cJos\u00e9 Luis ha cumplido la misi\u00f3n que se le encomend\u00f3, dejando una asociaci\u00f3n fortalecida y alineada con los retos actuales del marketing\u201d<\/strong>, se\u00f1alan desde el \u00f3rgano directivo.<\/p>\n<p>La salida de Arbeo se har\u00e1 oficial durante <strong>la gala de los Premios Nacionales de Marketing, prevista para el 24 de junio<\/strong>. Ese mismo evento marcar\u00e1 tambi\u00e9n el relevo en la presidencia de la asociaci\u00f3n, con la finalizaci\u00f3n del mandato de Enrique Arribas.<\/p>\n<p>Por su parte, Arbeo ha mostrado satisfacci\u00f3n por el trabajo realizado. <strong>\u201cDesde el principio, mi compromiso con AMKT fue impulsar un cambio estrat\u00e9gico. Es gratificante ver los resultados y saber que la asociaci\u00f3n est\u00e1 preparada para afrontar nuevos retos\u201d<\/strong>, afirma.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jos\u00e9 Luis Arbeo pondr\u00e1 fin a su etapa como director general de la Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) el pr\u00f3ximo 30 de junio, tras un a\u00f1o en el cargo y despu\u00e9s de haber liderado un proceso de transformaci\u00f3n estrat\u00e9gica dentro de la organizaci\u00f3n.<\/p>\n","protected":false},"author":14,"featured_media":111595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-220226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jos\u00e9 Luis Arbeo deja la direcci\u00f3n general de AMKT - 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