{"id":220214,"date":"2025-05-20T09:30:09","date_gmt":"2025-05-20T07:30:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=220214"},"modified":"2025-05-20T13:18:47","modified_gmt":"2025-05-20T11:18:47","slug":"movistar-pone-consideracion-cualidades-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=220214","title":{"rendered":"Movistar + pone en consideraci\u00f3n sus cualidades en su nueva campa\u00f1a"},"content":{"rendered":"<p><strong>&#8216;Dicho de otra manera&#8217; es la expresi\u00f3n utilizada para la campa\u00f1a de Movistar + que no s\u00f3lo aumenta el conocimiento y la consideraci\u00f3n de la plataforma, sino que tambi\u00e9n anima a los usuarios a suscribirse en la OTT sin necesidad de tener que cambiarse de compa\u00f1\u00eda con la fibra o el m\u00f3vil.<\/strong><\/p>\n<p>Para esta acci\u00f3n publicitaria, <strong>Movistar + ha contado con la agencia creativa Mono Madrid con qui\u00e9n empez\u00f3 a desarrollar el mensaje desde hace m\u00e1s de un a\u00f1o.<\/strong> Adem\u00e1s en esta ocasi\u00f3n, se juega con la repetici\u00f3n de la expresi\u00f3n \u00abDicho de otra manera\u00bb para explicar que se puede tener la plataforma con \u00abs\u00f3lo el plus y ya\u00bb o \u00absuelto\u00bb.<\/p>\n<p><strong>Bajo el claim \u201cMovistar Plus+ te lo pones y lo ves\u201d<\/strong>, la campa\u00f1a cuenta de forma fresca y cercana las m\u00faltiples\u00a0 cualidades de la plataforma y explica la facilidad de contrataci\u00f3n de este servicio eliminando cualquier posible prejuicio. <strong>La pieza publicitaria a su vez pone en valor todo el contenido de calidad disponible<\/strong> y sus m\u00e1s recientes lanzamientos de series, pel\u00edculas y deporte.<\/p>\n<p>Como, por ejemplo: <strong>El 47, La infiltrada, La sustancia, Querer, Celeste, Los a\u00f1os nuevos<\/strong>, La canci\u00f3n o el mejor partido de la jornada de Champions, entre otros. Finalmente, la campa\u00f1a integrada contar\u00e1 con presencia en diferentes medios: TV, cine, radio, exterior y digital\/redes sociales.<\/p>\n<p><iframe loading=\"lazy\" title=\"Movistar Plus+ | Dicho te otra manera\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6TniptrFWNE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma ha contado con la agencia creativa Mono Madrid con qui\u00e9n empez\u00f3 a desarrollar el mensaje desde hace m\u00e1s de un a\u00f1o.<\/p>\n","protected":false},"author":10966,"featured_media":220221,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6127],"class_list":["post-220214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Movistar + pone en valor sus cualidades en su nueva campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La plataforma ha contado con la agencia creativa Mono Madrid con qui\u00e9n empez\u00f3 a desarrollar el mensaje desde hace m\u00e1s de un a\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=220214\" 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