{"id":220180,"date":"2025-05-19T14:31:33","date_gmt":"2025-05-19T12:31:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=220180"},"modified":"2025-05-19T17:49:25","modified_gmt":"2025-05-19T15:49:25","slug":"fallece-pedro-aguilar-ex-vicepresidente-de-la-asociacion-de-marketing-de-espana-y-referente-del-sector","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=220180","title":{"rendered":"Fallece Pedro Aguilar, ex vicepresidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a y referente del sector"},"content":{"rendered":"<p>La trayectoria profesional de Aguilar abarc\u00f3 <strong>importantes empresas como Lever, Kraft y DMBB<\/strong>, dejando una influencia significativa en cada una de ellas. Fue tambi\u00e9n <strong>un colaborador clave en la transformaci\u00f3n del Club de Marketing de Madrid en la actual Asociaci\u00f3n de Marketing de Espa\u00f1a<\/strong>, entidad con la que mantuvo un v\u00ednculo permanente.<\/p>\n<p>Entre sus aportaciones m\u00e1s relevantes destacan <strong>su impulso a la creaci\u00f3n de estudios sectoriales como el \u00cdndice de Expectativas de los Directores de Marketing (IEDM) y el An\u00e1lisis de las Inversiones de Marketing en Espa\u00f1a (AMES)<\/strong>, instrumentos fundamentales para el an\u00e1lisis y la profesionalizaci\u00f3n del marketing en el pa\u00eds.<\/p>\n<p>Enrique Arribas, presidente de AMKT, ha subrayado la labor de Aguilar en la profesionalizaci\u00f3n de la industria del marketing a trav\u00e9s de la asociaci\u00f3n. Jos\u00e9 Luis Arbeo, director general de AMKT, ha destacado asimismo el impacto positivo de Aguilar en la comunidad del marketing.<\/p>\n<p>V\u00edctor Conde, ex director general de AMKT, ha recordado a Aguilar como un profesional meticuloso, exigente consigo mismo y con sus colaboradores, y con una elevada autocr\u00edtica, al tiempo que ha valorado su profesionalidad y dedicaci\u00f3n.<\/p>\n<p>El consejo de gobierno y el equipo de AMKT han expresado su consternaci\u00f3n por la p\u00e9rdida, <strong>calificando a Aguilar como un referente cuyo legado de pasi\u00f3n, rigor y colaboraci\u00f3n dejar\u00e1 una huella duradera en el sector<\/strong>.<\/p>\n<p>La Asociaci\u00f3n de Marketing de Espa\u00f1a ha manifestado sus condolencias a familiares, amigos y a toda la comunidad del marketing, y ha resaltado el compromiso y la excelencia que definieron la carrera de Pedro Aguilar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) ha anunciado el fallecimiento de Pedro Aguilar, una figura destacada y comprometida con el marketing en Espa\u00f1a durante varias d\u00e9cadas. Aguilar desempe\u00f1\u00f3 el cargo de vicepresidente de AMKT hasta 2016 y continu\u00f3 formando parte del consejo de la asociaci\u00f3n, donde contribuy\u00f3 activamente al desarrollo y la profesionalizaci\u00f3n del sector.<\/p>\n","protected":false},"author":14,"featured_media":220184,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-220180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fallece Pedro Aguilar, ex vicepresidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a y referente del sector - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=220180\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fallece Pedro Aguilar, ex vicepresidente de la Asociaci\u00f3n de Marketing de Espa\u00f1a y referente del sector - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) ha anunciado el fallecimiento de Pedro Aguilar, una figura destacada y comprometida con el marketing en Espa\u00f1a durante varias d\u00e9cadas. 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