{"id":219960,"date":"2025-05-14T11:49:38","date_gmt":"2025-05-14T09:49:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=219960"},"modified":"2025-05-14T14:36:06","modified_gmt":"2025-05-14T12:36:06","slug":"alexia-putellas-nueva-socia-estrategica-de-la-marca-espanola-flopp-eco","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219960","title":{"rendered":"Alexia Putellas, nueva socia estrat\u00e9gica de la marca espa\u00f1ola Flopp Eco"},"content":{"rendered":"<p><strong>La empresa espa\u00f1ola Flopp Eco, dedicada a productos ecol\u00f3gicos de limpieza y cuidado del hogar, ha cerrado una ronda de financiaci\u00f3n de un mill\u00f3n de euros y ha incorporado a los deportistas Alexia Putellas, Thiago y Rafinha Alc\u00e1ntara y Santi Aldama como socios de la marca. Los nuevos embajadores se unen a Marc Gasol como inversores.<\/strong><\/p>\n<p>Esta inversi\u00f3n de un mill\u00f3n de euros impulsar\u00e1 el crecimiento y la visibilidad de la marca con embajadores comprometidos con la sostenibilidad y la salud. En este sentido, la marca Flopp Eco, con su nueva campa\u00f1a \u201cf\u00e1cil, eco y eficaz, as\u00ed juego limpio en casa\u201d busca impactar de forma positiva al medio ambiente y el d\u00eda a d\u00eda de las personas a trav\u00e9s de su enfoque de eco-accesibilidad.<\/p>\n<p>\u00abMe sumo al equipo de Flopp como socia estrat\u00e9gica porque creo firmemente en los productos, en el trabajo y en el equipo que hay detr\u00e1s. <strong>Soy consumidora de la marca y solo me uno a proyectos en los que realmente creo.<\/strong> Al final los hechos hablan m\u00e1s que las propias palabras.<strong> Como imagen de marca quiero dar credibilidad al proyecto, aportar mi granito de arena y luchar juntos por un mundo m\u00e1s sostenible<\/strong>\u201d, ha indicado la jugadora Alexia Putellas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-219962 aligncenter\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-1024x570.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-1024x570.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-768x428.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-800x445.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2-600x334.jpg 600w, https:\/\/ipmark.com\/wp-content\/uploads\/Alexia-Putellas-nueva-socia-estrategica-de-la-marca-espanola-Flopp-Eco-2.jpg 1140w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Con esta nueva inversi\u00f3n, Flopp Eco acelera su ambicioso plan de expansi\u00f3n para 2025, que tiene como objetivo lanzar nuevos productos y ampliar <strong>su presencia en M\u00e9xico y otros pa\u00edses latinoamericanos.<\/strong><\/p>\n<p>\u201cEsta ronda <strong>nos permitir\u00e1 lanzar innovaciones durante el tercer trimestre de 2025 tanto en limpieza del hogar como en higiene personal, y potenciar nuestra expansi\u00f3n geogr\u00e1fica<\/strong>. Todo esto lo hacemos de la mano de importantes embajadores que respaldan y dan impulso al proyecto. Por eso, nos llena de satisfacci\u00f3n dar la bienvenida a nuestros nuevos socios y contar con Alexia como prescriptora de marca\u201d, explica Pirmin Trisner, director financiero de Flopp Eco.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJl4gC3CCeL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DJl4gC3CCeL\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de FLOPP &#8211; Limpieza ecol\u00f3gica (@flopp_eco)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2><strong>Conciencia medioambiental<\/strong><\/h2>\n<p>Desde su lanzamiento, Flopp Eco ha revolucionado la limpieza del hogar con soluciones ecol\u00f3gicas, eficaces y asequibles. Hasta hoy, <strong>la marca estima que ha logrado ahorrar m\u00e1s de 250 toneladas de pl\u00e1stico, evitar el desperdicio de 1,5 millones de litros de agua<\/strong> <strong>y reducir sus emisiones de CO2 en un 70%<\/strong>, en comparaci\u00f3n con productos de limpieza convencionales.<\/p>\n<p>Frente a los tradicionales productos envasados en grandes formatos pl\u00e1sticos de un solo uso y con alto contenido de agua (hasta un 90%), Flopp Eco apuesta por envases reutilizables, f\u00f3rmulas concentradas libres de micropl\u00e1sticos y certificaciones de sostenibilidad como el <strong>EU Ecolabel<\/strong>. Junto con su misi\u00f3n por la sostenibilidad medioambiental, Flopp Eco apuesta tambi\u00e9n por apoyar el consumo y el desarrollo local con <strong>productos hechos en Espa\u00f1a<\/strong>.<\/p>\n<p>Actualmente, <strong>la marca est\u00e1 creciendo m\u00e1s del 60%, triplicando sus ventas digitales<\/strong> y desarrollando nuevas alianzas comerciales para seguir escalando. Recientemente, ha abierto nuevos puntos de venta como <strong>Hiperdino y El Corte Ingl\u00e9s, adem\u00e1s de consolidar su presencia en Carrefour, Alcampo, Bon Preu, Veritas<\/strong>, entre otros. Esta evoluci\u00f3n permite a la compa\u00f1\u00eda crecer de forma exponencial en los tres pr\u00f3ximos a\u00f1os en l\u00ednea con su plan estrat\u00e9gico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Junto a la capitana del FC Barcelona y de la Selecci\u00f3n Femenina, tambi\u00e9n se suman los deportistas Thiago, Rafinha Alc\u00e1ntara y Santi Aldama.<\/p>\n","protected":false},"author":30,"featured_media":219961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,2227],"class_list":["post-219960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alexia Putellas, nueva socia estrat\u00e9gica de la marca espa\u00f1ola Flopp 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