{"id":219926,"date":"2025-05-13T10:16:42","date_gmt":"2025-05-13T08:16:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=219926"},"modified":"2025-05-13T17:29:43","modified_gmt":"2025-05-13T15:29:43","slug":"la-aecc-lanza-campana-contra-la-moda-de-regalar-ramos-de-cigarrillos-death-bouquet","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219926","title":{"rendered":"La AECC lanza campa\u00f1a contra la moda de regalar ramos de cigarrillos: \u201cDeath Bouquet\u201d"},"content":{"rendered":"<p>Bajo el nombre \u201cDeath Bouquet\u201d, la iniciativa busca <strong>visibilizar los peligros de la creciente moda de regalar ramos de cigarrillos, impulsada en redes sociales por figuras influyentes como Rosal\u00eda o Charli XCX<\/strong>. En una acci\u00f3n que se volvi\u00f3 viral, <strong>la cantante espa\u00f1ola obsequi\u00f3 a la artista brit\u00e1nica un ramo compuesto exclusivamente por cigarrillos, gesto que fue replicado y celebrado por muchos usuarios j\u00f3venes en plataformas digitales<\/strong>.<\/p>\n<p>Seg\u00fan el \u00faltimo estudio de la AECC, <strong>el 57% de los j\u00f3venes entre 18 y 24 a\u00f1os considera que fumar est\u00e1 de moda, y uno de cada cuatro comparte contenido relacionado con el tabaco en redes sociales<\/strong>. Esta percepci\u00f3n preocupa a los expertos en salud p\u00fablica, que advierten sobre el impacto que estos referentes culturales tienen en la normalizaci\u00f3n del tabaquismo.<\/p>\n<p><iframe loading=\"lazy\" title=\"AECC DEATH BOUQUET\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/QZ7h4nhF-3A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>La campa\u00f1a \u201cDeath Bouquet\u201d se presenta a trav\u00e9s de una serie de <strong>gr\u00e1ficas que contrastan visualmente el ramo de cigarrillos con un ramo f\u00fanebre, y que fueron capturadas en el cementerio de Montjuic<\/strong>. Las im\u00e1genes, distribuidas en las calles de Madrid y en redes sociales, van acompa\u00f1adas del mensaje: \u201cLa tendencia de regalar ramos de cigarrillos es perjudicial para la salud. Ay\u00fadanos a conseguir una generaci\u00f3n libre de tabaco\u201d.<\/p>\n<p><strong>Eva Bed\u00f3n, directora creativa de la campa\u00f1a, explica que esta acci\u00f3n busca hablar el mismo lenguaje que las nuevas generaciones: \u201cEl tabaco ha vuelto a posicionarse como algo \u2018cool\u2019 en redes sociales.<\/strong> Por eso es crucial que organizaciones como la AECC entren en estas conversaciones con c\u00f3digos visuales y mensajes que conecten con los j\u00f3venes\u201d.<\/p>\n<p>La campa\u00f1a forma parte del <strong>objetivo estrat\u00e9gico de la AECC de lograr, para el a\u00f1o 2030, la primera generaci\u00f3n libre de tabaco<\/strong>, contribuyendo as\u00ed a aumentar la tasa de supervivencia al c\u00e1ncer hasta el 70%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Espa\u00f1ola Contra el C\u00e1ncer (AECC), en colaboraci\u00f3n con la agencia creativa La Despensa, ha lanzado una nueva campa\u00f1a para alertar sobre el resurgimiento de tendencias que normalizan el consumo de tabaco entre los j\u00f3venes.<\/p>\n","protected":false},"author":14,"featured_media":219928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2114],"class_list":["post-219926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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