{"id":219815,"date":"2025-05-12T09:26:52","date_gmt":"2025-05-12T07:26:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=219815"},"modified":"2025-05-12T17:02:27","modified_gmt":"2025-05-12T15:02:27","slug":"trainline-y-real-betis-lanzan-una-campana-con-jugadores-y-animales-como-protagonistas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219815","title":{"rendered":"Trainline y Real Betis lanzan una campa\u00f1a con jugadores y animales como protagonistas"},"content":{"rendered":"

La plataforma <\/span>de <\/span>reservas <\/span>de <\/span>transporte <\/span>Trainline <\/span>y <\/span>el <\/span>Real <\/span>Betis <\/span>Balompi\u00e9 <\/span>han <\/span>desarrollado <\/span>una <\/span>campa\u00f1a <\/span>audiovisual <\/span>en <\/span>la <\/span>que <\/span>participan <\/span>jugadores <\/span>del <\/span>primer <\/span>equipo <\/span>y <\/span>un <\/span>grupo <\/span>de <\/span>600 <\/span>cabras <\/span>y <\/span>ovejas. <\/span>La <\/span>acci\u00f3n <\/span>forma <\/span>parte <\/span>del <\/span>acuerdo <\/span>de <\/span>patrocinio <\/span>entre <\/span>ambas <\/span>entidades.<\/span><\/strong><\/p>\n

La <\/span>pieza <\/span>fue <\/span>grabada <\/span>en <\/span>Sevilla <\/span>y <\/span>muestra <\/span>a <\/span>los <\/span>futbolistas <\/span>Antony, <\/span>Adri\u00e1n, <\/span>Cucho <\/span>Hern\u00e1ndez <\/span>y <\/span>Diego <\/span>Llorente<\/span><\/strong> en <\/span>una <\/span>representaci\u00f3n <\/span>ficticia <\/span>en <\/span>la <\/span>que <\/span>emprenden <\/span>una <\/span>b\u00fasqueda <\/span>del \u201c<\/span>GOAT\u201d (<\/span>acr\u00f3nimo <\/span>en <\/span>ingl\u00e9s <\/span>de \u201c<\/span>Greatest <\/span>Of <\/span>All <\/span>Time\u201d). <\/span>La <\/span>campa\u00f1a <\/span>se <\/span>apoya <\/span>en <\/span>una <\/span>narrativa <\/span>humor\u00edstica <\/span>y <\/span>en <\/span>la <\/span>utilizaci\u00f3n <\/span>de <\/span>animales <\/span>como <\/span>s\u00edmbolo <\/span>de <\/span>esa <\/span>figura <\/span>ic\u00f3nica.<\/span><\/p>\n

La <\/span>presencia <\/span>de <\/span>cabras <\/span>y <\/span>ovejas <\/span>en <\/span>la <\/span>campa\u00f1a <\/span>tambi\u00e9n <\/span>se <\/span>relaciona <\/span>con <\/span>el <\/span>programa <\/span>ambiental <\/span>Forever <\/span>Green<\/span><\/strong> del <\/span>Real <\/span>Betis, <\/span>que <\/span>contempla <\/span>pr\u00e1cticas <\/span>como <\/span>el <\/span>pastoreo <\/span>natural <\/span>para <\/span>el <\/span>mantenimiento <\/span>de <\/span>los <\/span>terrenos <\/span>del <\/span>club. <\/span>Este <\/span>programa <\/span>forma <\/span>parte <\/span>de <\/span>la <\/span>estrategia <\/span>de <\/span>sostenibilidad <\/span>del <\/span>Betis.<\/span><\/p>\n

El <\/span>lanzamiento <\/span>se <\/span>produjo<\/span>\u00a0<\/span>a <\/span>trav\u00e9s <\/span>de <\/span>los <\/span>canales <\/span>digitales <\/span>del <\/span>club, <\/span>y <\/span>est\u00e1 <\/span>prevista <\/span>la <\/span>publicaci\u00f3n <\/span>de <\/span>m\u00e1s <\/span>contenidos <\/span>relacionados <\/span>con <\/span>la <\/span>campa\u00f1a <\/span>en <\/span>fechas <\/span>posteriores.<\/span><\/p>\n

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A post shared by Real Betis Balompie\u0301 (@realbetisbalompie)<\/a><\/p>\n<\/div>\n<\/blockquote>\n