{"id":219808,"date":"2025-05-12T16:09:47","date_gmt":"2025-05-12T14:09:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=219808"},"modified":"2025-05-12T16:36:03","modified_gmt":"2025-05-12T14:36:03","slug":"loreal-luxe-espana-reorganiza-equipo-comunicacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219808","title":{"rendered":"L\u2019Or\u00e9al Luxe Espa\u00f1a reorganiza su equipo de comunicaci\u00f3n"},"content":{"rendered":"<p><b>L\u2019Or\u00e9al Luxe Espa\u00f1a ha anunciado una reorganizaci\u00f3n de sus equipos de comunicaci\u00f3n con el objetivo de fortalecer su estrategia y consolidar su posici\u00f3n como divisi\u00f3n l\u00edder del mercado del lujo en nuestro pa\u00eds. La reestructuraci\u00f3n, que afecta tanto a la comunicaci\u00f3n corporativa como a la de sus marcas, busca ofrecer un servicio m\u00e1s \u00e1gil y cercano a medios de comunicaci\u00f3n y stakeholders.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A nivel de divisi\u00f3n, <\/span><b>Isabel Zancajo<\/b><span style=\"font-weight: 400;\"> asume el nuevo rol de <\/span><i><span style=\"font-weight: 400;\">corporate communications manager<\/span><\/i><span style=\"font-weight: 400;\">, encarg\u00e1ndose de la comunicaci\u00f3n interna y externa, as\u00ed como de la gesti\u00f3n de crisis de L\u2019Or\u00e9al Luxe.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En cuanto a las marcas, los responsables de comunicaci\u00f3n quedan distribuidos de la siguiente manera:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lanc\u00f4me<\/b><span style=\"font-weight: 400;\">: Alejandra de la Cruz gestionar\u00e1 las \u00e1reas de tratamiento, fragancias y la causa \u201cI am fine *but maybe not\u201d, mientras que Daniela Coco se ocupar\u00e1 de maquillaje y de la l\u00ednea Id\u00f4le.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Yves Saint Laurent Beauty<\/b><span style=\"font-weight: 400;\">: Eduardo L\u00f3pez Ordo\u00f1o seguir\u00e1 al frente de maquillaje y las causas sociales de la marca, como \u00abEl abuso no es amor\u00bb y \u00abRewild our Earth\u00bb, y Camilla Terenghi ser\u00e1 la nueva responsable de perfumes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Prada y Miu Miu<\/b><span style=\"font-weight: 400;\">: La comunicaci\u00f3n de ambas marcas estar\u00e1 a cargo de Pelayo Salor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Giorgio Armani Beauty<\/b><span style=\"font-weight: 400;\">: con la pr\u00f3xima salida de Sof\u00eda Henkart, Joana Carreira y Juan Manuel Avil\u00e9s asumir\u00e1n conjuntamente la comunicaci\u00f3n de la marca.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Valentino y Mugler<\/b><span style=\"font-weight: 400;\">: Ana Fl\u00f3rez liderar\u00e1 la comunicaci\u00f3n de ambas firmas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Biotherm<\/b><span style=\"font-weight: 400;\">: Patricia Arranz se encargar\u00e1 de todas las gestiones relacionadas con la comunicaci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kiehl\u2019s, IT Cosmetics y Urban Decay<\/b><span style=\"font-weight: 400;\">: Alejandra \u00c1lvarez ser\u00e1 la nueva responsable de estas tres marcas estadounidenses.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Luxe Fragrance Brands<\/b><span style=\"font-weight: 400;\">: Ana Olmedo se encargar\u00e1 de Ralph Lauren y Azzaro, mientras que Yvonne Basanta llevar\u00e1 Cacharel, Diesel y Viktor&amp;Rolf.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Continuar\u00e1 trabajando con agencias especializadas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La divisi\u00f3n tambi\u00e9n continuar\u00e1 trabajando con agencias especializadas para potenciar sus planes de comunicaci\u00f3n:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LLYC seguir\u00e1 siendo la agencia de referencia para comunicaci\u00f3n corporativa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">P\u00fablico y Notorio mantendr\u00e1 su colaboraci\u00f3n con Giorgio Armani, Yves Saint Laurent Beauty y Biotherm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pin Up Comunicaci\u00f3n continuar\u00e1 trabajando con Prada, Miu Miu, Valentino, Mugler, Kiehl\u2019s, IT Cosmetics, Urban Decay y las marcas de fragancias de lujo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, en los pr\u00f3ximos meses, se confirmar\u00e1 la agencia que gestionar\u00e1 la comunicaci\u00f3n de Lanc\u00f4me.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda redistribuye funciones en sus equipos y agencias externas para mejorar la coordinaci\u00f3n y la gesti\u00f3n de la comunicaci\u00f3n.<\/p>\n","protected":false},"author":19297,"featured_media":219811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[851],"class_list":["post-219808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas-de-lujo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Or\u00e9al Luxe Espa\u00f1a reorganiza su equipo de comunicaci\u00f3n<\/title>\n<meta name=\"description\" content=\"La compa\u00f1\u00eda redistribuye funciones en sus equipos 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