{"id":219786,"date":"2025-05-12T13:31:32","date_gmt":"2025-05-12T11:31:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=219786"},"modified":"2025-05-12T17:10:45","modified_gmt":"2025-05-12T15:10:45","slug":"cofidis-une-personas-confia-nueva-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219786","title":{"rendered":"Cofidis une a las personas con &#8216;Conf\u00eda&#8217;, su nueva campa\u00f1a"},"content":{"rendered":"<p><strong>Cofidis presenta su nueva campa\u00f1a &#8216;\u00a1Conf\u00eda!&#8217;, un homenaje al poder de la confianza que une a las personas y las impulsa a seguir adelante. <\/strong><\/p>\n<p>Bajo el lema <strong>\u201cCofidis, 35 a\u00f1os a tu lado\u201d<\/strong>, la compa\u00f1\u00eda refuerza su prop\u00f3sito de acompa\u00f1ar a sus clientes en cada etapa de sus vidas, poniendo en valor las historias compartidas a lo largo de m\u00e1s de tres d\u00e9cadas. <strong>El spot principal de la campa\u00f1<\/strong>a, que se emitir\u00e1 en formatos de 20\u201d, 10\u201d y 6\u201d en televisi\u00f3n y plataformas digitales,<strong> retrata escenas cotidianas<\/strong> en las que el apoyo emocional juega un papel decisivo.<\/p>\n<p>Tambi\u00e9n cuenta con <strong>un padre primerizo<\/strong> que, en plena madrugada, encuentra \u00e1nimo en las palabras de su pareja; <strong>un aficionado que alienta a un ciclista del Team Cofidis<\/strong> mientras lucha por llegar a la meta; una nieta que invita a su abuelo a descubrir nuevos sabores; y la atleta paral\u00edmpica <strong>Desir\u00e9e Vila<\/strong>, que junto a su amiga se lanza desde un salto de agua con un firme \u201cConf\u00eda\u201d.<\/p>\n<p>Cada historia transmite el mismo mensaje: la confianza es m\u00e1s f\u00e1cil de mantener cuando alguien cree en ti.<strong> \u201cCon \u2018\u00a1Conf\u00eda!\u2019 queremos rendir homenaje a todos los que, durante estos 35 a\u00f1os, han cre\u00eddo en nosotros.<\/strong> Esta campa\u00f1a es una forma de agradecer y seguir reforzando nuestro papel como aliado en los proyectos y distintas etapas de la vida de nuestros clientes\u201d, explica <strong>Joachim Rolland<\/strong>, director de <em>digital business y marketing<\/em> de la marca.<\/p>\n<p><strong>La campa\u00f1a tendr\u00e1 presencia en TV, radio, medios digitales, redes sociales y medios impresos, recalcando la identidad de Cofidis<\/strong> como una marca cercana, humana y comprometida con la sociedad. Desde su llegada a Espa\u00f1a en 1990, la marca ha acompa\u00f1ado a m\u00e1s de 2,7 millones de clientes en la realizaci\u00f3n de sus sue\u00f1os, siendo pionera en la concesi\u00f3n de cr\u00e9ditos al consumo a distancia.<\/p>\n<p>Cofidis Espa\u00f1a se\u00a0 compromete con sus sus clientes, colaboradores y la sociedad. <strong>La compa\u00f1\u00eda mantiene su esencia basada en la cercan\u00eda, la transparencia y la responsabilidad.<\/strong> Con la mirada puesta en el futuro,\u00a0 contin\u00faa innovando para ofrecer soluciones financieras personalizadas que sigan acompa\u00f1ando a sus clientes en cada etapa de sus vidas, construyendo relaciones de confianza y duraderas.<\/p>\n<p>Finalmente, la campa\u00f1a, <strong>creada por la agencia McCann Barcelona y producida por Possible SL<\/strong> ya est\u00e1 disponible en las redes sociales de <strong>Cofidis.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a tendr\u00e1 presencia en TV, radio, medios 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