{"id":219779,"date":"2025-05-12T12:51:39","date_gmt":"2025-05-12T10:51:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=219779"},"modified":"2025-05-12T12:51:39","modified_gmt":"2025-05-12T10:51:39","slug":"ucm-y-omnicomprgroup-lanzan-master-en-innovacion-y-transformacion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219779","title":{"rendered":"UCM y OmnicomPRGroup lanzan la VI edici\u00f3n del \u2018M\u00e1ster en Innovaci\u00f3n y Transformaci\u00f3n\u2019"},"content":{"rendered":"<p><b>La Universidad Complutense de Madrid (UCM), a trav\u00e9s de su Facultad de Ciencias de la Informaci\u00f3n, y el grupo de comunicaci\u00f3n OmnicomPublicRelationsGroup han abierto el periodo de inscripci\u00f3n para la sexta edici\u00f3n del M\u00e1ster en Innovaci\u00f3n y Transformaci\u00f3n en Comunicaci\u00f3n. El m\u00e1ster, de car\u00e1cter presencial, se desarrollar\u00e1 durante el curso acad\u00e9mico 2025-2026 y ofrece 60 cr\u00e9ditos ECTS.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La nueva edici\u00f3n incorpora un cambio de nombre respecto a convocatorias anteriores, en las que se denominaba M\u00e1ster en Design Thinking y Transformaci\u00f3n en Comunicaci\u00f3n. Este ajuste responde a una <\/span><b>actualizaci\u00f3n de enfoque<\/b><span style=\"font-weight: 400;\"> que busca integrar metodolog\u00edas innovadoras, habilidades estrat\u00e9gicas y conocimientos aplicados en un entorno profesional en evoluci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El programa combina formaci\u00f3n acad\u00e9mica con la participaci\u00f3n de profesionales del sector procedentes de agencias y medios. Se impartir\u00e1 en la propia facultad y en las oficinas de la consultora OmnicomPRGroup, con un formato <\/span><b>orientado a la pr\u00e1ctica profesional<\/b><span style=\"font-weight: 400;\">. Entre los contenidos del m\u00e1ster se encuentran \u00e1reas como an\u00e1lisis, investigaci\u00f3n, estrategia, creatividad, reputaci\u00f3n corporativa, branded content, marketing de influencia y herramientas vinculadas tanto a la inteligencia emocional como a la inteligencia artificial.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Expertos del sector y pr\u00e1cticas remuneradas<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las ediciones anteriores han contado con la participaci\u00f3n de expertos de agencias del grupo Omnicom, como DDB, TBWA, BBDO o Interbrand. Adem\u00e1s, de la presencia de profesionales de medios como Atresmedia, Prisa, Hearst, Vocento o El Confidencial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El m\u00e1ster incluye la posibilidad de realizar pr\u00e1cticas remuneradas en agencias del grupo en Espa\u00f1a, Portugal o M\u00e9xico, dependiendo del perfil del alumno y la disponibilidad de las plazas. En la \u00faltima edici\u00f3n, todos los estudiantes accedieron a una experiencia de pr\u00e1cticas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El programa se impartir\u00e1 durante el curso 2025-2026 y tiene como objetivo adaptar la formaci\u00f3n en comunicaci\u00f3n a los nuevos retos del sector.<\/p>\n","protected":false},"author":19297,"featured_media":219780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[673,6544,2077],"class_list":["post-219779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-branded-content","tag-formacion","tag-inteligencia-artificial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UCM lanzan el \u2018M\u00e1ster en Innovaci\u00f3n y 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