{"id":219773,"date":"2025-05-12T11:54:10","date_gmt":"2025-05-12T09:54:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=219773"},"modified":"2025-05-12T17:15:48","modified_gmt":"2025-05-12T15:15:48","slug":"chupa-chups-cuenta-agencia-meme-estrategia-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219773","title":{"rendered":"Chupa Chups cuenta con la agencia MeMe para su estrategia digital"},"content":{"rendered":"<p class=\"\" data-start=\"336\" data-end=\"771\"><strong>Chupa Chups conf\u00eda en la agencia MeMe, especializada en comunicaci\u00f3n digital y parte del ecosistema Jungle, para liderar su nueva etapa en redes sociales en el mercado espa\u00f1ol. <\/strong><\/p>\n<p class=\"\" data-start=\"336\" data-end=\"771\">La elecci\u00f3n se ha producido tras un proceso\u00a0 en el que varias agencias presentaron sus propuestas estrat\u00e9gicas, y donde <strong>MeMe logr\u00f3 imponerse por su enfoque creativo, <em>social-first<\/em> y su capacidad de generar conexi\u00f3n cultural<\/strong> con las audiencias.<\/p>\n<p class=\"\" data-start=\"773\" data-end=\"1290\">La nueva estrategia tendr\u00e1 como eje central el posicionamiento global de la marca, <strong data-start=\"856\" data-end=\"873\">\u2018Forever Fun\u2019<\/strong>, un concepto que busca reivindicar la diversi\u00f3n como un valor universal, sin fecha de caducidad ni l\u00edmites generacionales. <strong>\u201cDefendemos que la diversi\u00f3n es un territorio sin edad\u201d<\/strong>, afirma<strong> Elisa Vergara<\/strong>, directora de estrategia de<strong> MeMe<\/strong>, quien subraya que la intenci\u00f3n es reinterpretar ese esp\u00edritu l\u00fadico que ha caracterizado hist\u00f3ricamente a <strong>Chupa Chups<\/strong>, ahora con c\u00f3digos contempor\u00e1neos y formatos nativos digitales.<\/p>\n<p class=\"\" data-start=\"1292\" data-end=\"1765\">La activaci\u00f3n de esta narrativa se desarrollar\u00e1 principalmente en <strong data-start=\"1358\" data-end=\"1389\">Instagram, TikTok y YouTube<\/strong>, canales donde la marca desplegar\u00e1 contenidos originales, colaboraciones con creadores de contenido, retos, din\u00e1micas interactivas y acciones que fomenten la participaci\u00f3n de la comunidad. El objetivo es <strong data-start=\"1605\" data-end=\"1734\">ampliar la conversaci\u00f3n, rejuvenecer el target y convertir a Chupa Chups en un actor cultural relevante en el entorno digital<\/strong>, m\u00e1s all\u00e1 del simple producto.<\/p>\n<p class=\"\" data-start=\"1767\" data-end=\"2291\"><strong>La alianza con MeMe no solo representa un paso estrat\u00e9gico para Chupa Chups,<\/strong> sino que tambi\u00e9n consolida el ascenso de la agencia como un jugador clave en el panorama creativo nacional. En los \u00faltimos a\u00f1os, <strong>MeMe ha trabajado para marcas de gran calado como KFC, Worten, Adecco, Royal Canin o Hijos de Rivera.<\/strong> Adem\u00e1s, recientemente sum\u00f3 a Ikea como nuevo cliente de contenidos y social media, tambi\u00e9n tras un concurso, y ha sido reconocida como la segunda agencia m\u00e1s premiada del a\u00f1o en los Premios Nacionales de Creatividad.<\/p>\n<p class=\"\" data-start=\"2293\" data-end=\"2751\">Con este movimiento,<strong> Chupa Chups<\/strong> muestra una clara voluntad de<strong> evolucionar su comunicaci\u00f3n<\/strong> hacia un entorno donde el entretenimiento, la cultura digital y la conexi\u00f3n emocional con las personas son esenciales para construir valor de marca. <strong>MeMe<\/strong>, por su parte, <strong>refuerza su posicionamiento<\/strong> como una agencia que no solo entiende las plataformas, sino que tambi\u00e9n domina el arte de convertirlas en palancas de relevancia cultural y crecimiento para sus clientes.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El objetivo es ampliar la conversaci\u00f3n, rejuvenecer el target y convertir la marca en un actor cultural relevante.<\/p>\n","protected":false},"author":10966,"featured_media":219775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-219773","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chupa Chups cuenta con MeMe para su estrategia digital<\/title>\n<meta name=\"description\" content=\"El objetivo es ampliar la conversaci\u00f3n, rejuvenecer el target y convertir la marca en un actor cultural 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