{"id":219751,"date":"2025-05-12T11:03:17","date_gmt":"2025-05-12T09:03:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=219751"},"modified":"2025-05-12T11:08:11","modified_gmt":"2025-05-12T09:08:11","slug":"etoro-google-asocian-crear-campanas-veo-2","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219751","title":{"rendered":"eToro y Google se asocian para crear campa\u00f1as con Veo 2"},"content":{"rendered":"<p><strong>eToro, la plataforma de inversi\u00f3n y trading, se ha asociado con Google para lanzar una de las primeras campa\u00f1as publicitarias para televisi\u00f3n y YouTube creadas \u00edntegramente con Veo 2, la avanzada tecnolog\u00eda de generaci\u00f3n de v\u00eddeo desarrollada por Google DeepMind. <\/strong><\/p>\n<p>Esta colaboraci\u00f3n representa un gran hito en el uso de la inteligencia artificial generativa para el storytelling de marca a gran escala. <strong>Veo 2, lanzada recientemente al p\u00fablico, permite generar v\u00eddeos con calidad cinematogr\u00e1fica a partir de instrucciones de texto<\/strong> y est\u00edmulos visuales. Esta tecnolog\u00eda \u00fanica utiliza inteligencia artificial para simular la f\u00edsica del mundo real y generar expresiones y representaciones humanas realistas.<\/p>\n<p>En el sector publicitario,<strong> esta campa\u00f1a de eToro es una de las primeras en ser creadas \u00edntegramente con Veo 2.<\/strong> En la direcci\u00f3n creativa, junto al equipo de marketing y creatividad de eToro, est\u00e1 <strong>L\u00e1szl\u00f3 Ga\u00e1l,<\/strong> experto de talla mundial en creaci\u00f3n de v\u00eddeos mediante IA, conocido por su trabajo pionero en v\u00eddeo generado a partir de inteligencia artificial.<\/p>\n<p><strong>L\u00e1szl\u00f3 incluye una mezcla distintiva de visi\u00f3n art\u00edstica y experiencia t\u00e9cnica<\/strong>, ayudando a redefinir los l\u00edmites de la narrativa visual mediante IA y dando vida a la visi\u00f3n de eToro en dos v\u00eddeos de 30 segundos. <strong>Yannay Politi<\/strong>,<em> VP of brand marketing<\/em> en eToro, afirma: \u201c[&#8230;] Con esta campa\u00f1a, hemos adoptado plenamente el poder de la IA generativa para contar nuestra historia de manera audaz y din\u00e1mica [&#8230;].<\/p>\n<p>\u00abVeo 2 result\u00f3 ser la soluci\u00f3n perfecta para la estrategia de marca de eToro, ofreciendo una herramienta de nueva generaci\u00f3n para producir v\u00eddeos localizados impactantes, con movimiento realista y una calidad excepcional a una velocidad sorprendente [&#8230;]\u00bb. <strong>La campa\u00f1a fue dise\u00f1ada inicialmente para conectar con el p\u00fablico italiano<\/strong>, con el apoyo de la agencia de marketing Marketing Arena.<\/p>\n<p>Seg\u00fan una encuesta de ACRI, <strong>el 28% de los italianos menores de 44 a\u00f1os ahorra principalmente para viajar y disfrutar del ocio<\/strong>, y un 20% para adquirir bienes duraderos, lo que pone de manifiesto un enfoque centrado en objetivos de estilo de vida a corto plazo. Solo el 10% declara ahorrar para generar riqueza a largo plazo.<\/p>\n<p>En l\u00ednea con este pensamiento, los anuncios generados con IA retratan momentos emblem\u00e1ticos como recorrer la Toscana en un coche deportivo o celebrar una boda lujosa en el Lago de Como, sue\u00f1os que coinciden con esas aspiraciones m\u00e1s inmediatas. <strong>El resultado es una potente combinaci\u00f3n de narrativa cultural y tecnolog\u00eda de vanguardia<\/strong>, que refuerza el mensaje central de la campa\u00f1a: Invierte en tu futuro.<\/p>\n<p>Actualmente,<strong> la campa\u00f1a est\u00e1 activa en Italia<\/strong> en m\u00faltiples plataformas tanto digitales como tradicionales, incluyendo <strong>YouTube, televisi\u00f3n, CTV<\/strong> y canales exteriores, con planes de expansi\u00f3n a otros mercados donde <strong>eToro opera.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"eToro - Invest in your Future - The wedding\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/VLyPMJxHrjc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As\u00ed es como lanzan acciones publicitarias para televisi\u00f3n y Youtube creadas con la tecnolog\u00eda de generaci\u00f3n de v\u00eddeo desarrollada por Google DeepMind.<\/p>\n","protected":false},"author":10966,"featured_media":219757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,147],"class_list":["post-219751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eToro y Google se asocian para crear campa\u00f1as con Veo 2<\/title>\n<meta name=\"description\" content=\"As\u00ed es como lanzan campa\u00f1as publicitarias para televisi\u00f3n y Youtube creadas con la tecnolog\u00eda desarrollada por Google DeepMind.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=219751\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eToro y Google se asocian para crear campa\u00f1as con Veo 2\" \/>\n<meta property=\"og:description\" content=\"As\u00ed es como lanzan campa\u00f1as publicitarias para televisi\u00f3n y Youtube creadas con la tecnolog\u00eda desarrollada por Google DeepMind.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=219751\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-12T09:03:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-12T09:08:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/campana-Veo-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"eToro y Google se asocian para crear campa\u00f1as con Veo 2\",\"datePublished\":\"2025-05-12T09:03:17+00:00\",\"dateModified\":\"2025-05-12T09:08:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751\"},\"wordCount\":495,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/campana-Veo-2.jpg\",\"keywords\":[\"publicidad\",\"redes sociales\"],\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=219751\",\"name\":\"eToro y Google se asocian para crear campa\u00f1as con Veo 2\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/campana-Veo-2.jpg\",\"datePublished\":\"2025-05-12T09:03:17+00:00\",\"dateModified\":\"2025-05-12T09:08:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"As\u00ed es como lanzan campa\u00f1as publicitarias para televisi\u00f3n y Youtube creadas con la tecnolog\u00eda desarrollada por Google DeepMind.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=219751\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/campana-Veo-2.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/campana-Veo-2.jpg\",\"width\":1140,\"height\":635,\"caption\":\"Campa\u00f1a creada con Veo 2.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=219751#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eToro y Google se asocian para crear campa\u00f1as con Veo 2\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eToro y Google se asocian para crear campa\u00f1as con Veo 2","description":"As\u00ed es como lanzan campa\u00f1as publicitarias para televisi\u00f3n y Youtube creadas con la tecnolog\u00eda desarrollada por Google DeepMind.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=219751","og_locale":"es_ES","og_type":"article","og_title":"eToro y Google se asocian para crear campa\u00f1as con Veo 2","og_description":"As\u00ed es como lanzan campa\u00f1as publicitarias para televisi\u00f3n y Youtube creadas con la tecnolog\u00eda desarrollada por Google DeepMind.","og_url":"https:\/\/ipmark.com\/?p=219751","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2025-05-12T09:03:17+00:00","article_modified_time":"2025-05-12T09:08:11+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-Veo-2.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=219751#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=219751"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"eToro y Google se asocian para crear campa\u00f1as con Veo 2","datePublished":"2025-05-12T09:03:17+00:00","dateModified":"2025-05-12T09:08:11+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=219751"},"wordCount":495,"image":{"@id":"https:\/\/ipmark.com\/?p=219751#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-Veo-2.jpg","keywords":["publicidad","redes sociales"],"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=219751","url":"https:\/\/ipmark.com\/?p=219751","name":"eToro y Google se asocian para crear campa\u00f1as con Veo 2","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=219751#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=219751#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-Veo-2.jpg","datePublished":"2025-05-12T09:03:17+00:00","dateModified":"2025-05-12T09:08:11+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"As\u00ed es como lanzan campa\u00f1as publicitarias para televisi\u00f3n y Youtube creadas con la tecnolog\u00eda desarrollada por Google DeepMind.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=219751#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=219751"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=219751#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-Veo-2.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/campana-Veo-2.jpg","width":1140,"height":635,"caption":"Campa\u00f1a creada con Veo 2."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=219751#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"eToro y Google se asocian para crear campa\u00f1as con Veo 2"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/219751","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=219751"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/219751\/revisions"}],"predecessor-version":[{"id":219762,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/219751\/revisions\/219762"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/219757"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=219751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=219751"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=219751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}