{"id":219714,"date":"2025-05-09T11:35:56","date_gmt":"2025-05-09T09:35:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=219714"},"modified":"2025-05-09T14:25:41","modified_gmt":"2025-05-09T12:25:41","slug":"iban-garcia-y-leroy-merlin-construyen-su-propia-caseta-en-la-feria-de-abril","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219714","title":{"rendered":"Ib\u00e1n Garc\u00eda y Leroy Merlin construyen su propia caseta en la Feria de Abril"},"content":{"rendered":"<p><b>La Feria de Abril ha sido el escenario elegido por Leroy Merlin para una acci\u00f3n original en la que el creador de contenido Ib\u00e1n Garc\u00eda ha construido su propia caseta utilizando materiales accesibles para cualquier consumidor.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La iniciativa, que combina <\/span><b>presencia f\u00edsica y contenidos en redes sociales<\/b><span style=\"font-weight: 400;\">, busca demostrar c\u00f3mo soluciones pr\u00e1cticas y accesibles pueden adaptarse incluso a entornos tan singulares como el Real de la Feria. El enfoque de la campa\u00f1a se centr\u00f3 en mostrar la autosuficiencia y la creatividad en situaciones cotidianas o imprevistas, como la falta de electricidad, proponiendo alternativas como el uso de hornillos, barbacoas o planchas de gas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El proyecto arranc\u00f3 con una serie de publicaciones en Instagram y TikTok, donde Garc\u00eda anunciaba su participaci\u00f3n en la Feria y adelantaba que \u00e9l mismo construir\u00eda su caseta. En el primer v\u00eddeo, se mostr\u00f3 su experiencia en el recinto ferial con un tono desenfadado, destacando la idea de que \u201ca problemas, soluciones\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La segunda parte de la campa\u00f1a incluir\u00e1 un v\u00eddeo con el proceso completo de construcci\u00f3n de la caseta, evidenciando el car\u00e1cter DIY (hazlo t\u00fa mismo) que se ha querido impulsar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La propuesta ha tenido una <\/span><b>amplia acogida en redes sociales<\/b><span style=\"font-weight: 400;\">, generando cientos de miles de visualizaciones y comentarios positivos, lo que refuerza la conexi\u00f3n entre creatividad, autosuficiencia y tradici\u00f3n en un entorno festivo.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DJWgH4_tAJZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/reel\/DJWgH4_tAJZ\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida por Iban Garcia (@ibngarcia)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a busc\u00f3 explorar nuevas formas de participaci\u00f3n en la Feria de Abril, uniendo tradici\u00f3n y cultura popular con el formato del \u00abhazlo t\u00fa mismo\u00bb.<\/p>\n","protected":false},"author":19297,"featured_media":219716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2114,2226],"class_list":["post-219714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ib\u00e1n Garc\u00eda y Leroy Merlin construyen su caseta en Feria de Abril<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a busc\u00f3 explorar nuevas formas de participaci\u00f3n en la Feria de Abril, uniendo tradici\u00f3n y cultura popular.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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