{"id":219650,"date":"2025-05-08T14:42:45","date_gmt":"2025-05-08T12:42:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=219650"},"modified":"2025-05-08T15:22:43","modified_gmt":"2025-05-08T13:22:43","slug":"jungle-hace-cuenta-skoda","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=219650","title":{"rendered":"Jungle se hace con la cuenta de \u0160koda"},"content":{"rendered":"<p><strong>\u0160koda adjudica su cuenta a PS21 y Rainmakers, compa\u00f1\u00edas de la consultora Jungle, tras imponerse en concurso.<\/strong><\/p>\n<p>La agencia creativa y la consultora tecnol\u00f3gica <strong>asumen la direcci\u00f3n estrat\u00e9gica, creativa y digital de la marca del Grupo Volkswagen<\/strong> y trabajar\u00e1n en el dise\u00f1o y desarrollo de campa\u00f1as integradas, <em>branded content<\/em>, activaciones y CRM con el objetivo de reforzar y acelerar la construcci\u00f3n de marca en el mercado nacional.<\/p>\n<p><strong>Esta adjudicaci\u00f3n responde a la necesidad de la marca de establecer un modelo de trabajo centralizado<\/strong> que permita elevar la percepci\u00f3n de <strong>\u0160koda<\/strong>, conectar la marca con la sociedad, consistencia en los mensajes y adaptaci\u00f3n a las particularidades del mercado espa\u00f1ol. Las dos agencias trabajar\u00e1n estrechamente para unificar la narrativa de marca y adaptar el posicionamiento global al contexto local.<\/p>\n<p><strong>Los equipos de PS21 y Rainmakers trabajar\u00e1n de forma transversal con los distintos departamentos de \u0160koda<\/strong> con una estructura pensada para garantizar la consistencia creativa y agilidad operativa. El equipo de PS21, liderado desde la oficina de Barcelona, estar\u00e1 formado por perfiles especializados en creatividad, estrategia y producci\u00f3n.<\/p>\n<p>Y, por su parte, <strong>Rainmakers, nueva consultora tecnol\u00f3gica de Jungle, ser\u00e1 la responsable de la vertical digital del proyecto<\/strong>, que incluye CRM, anal\u00edtica, landings y desarrollo de apps. \u00ab\u0160koda es una marca automovil\u00edstica con una gran historia y que durante los \u00faltimos a\u00f1os no ha dejado de evolucionar. Ahora vive un momento clave para su futuro y es un gran orgullo para nosotros que la marca<strong> haya elegido a PS21 y a Rainmakers para ser sus partners<\/strong> en este desaf\u00edo\u00bb, seg\u00fan <strong>Germ\u00e1n Silva<\/strong>,<em> creative vicepresident<\/em> de <strong>Jungle.<\/strong><\/p>\n<p>\u00ab\u0160koda est\u00e1 atravesando un gran momento de transformaci\u00f3n y crecimiento.<strong> Junto a Jungle, tenemos la oportunidad de seguir impulsando la marca<\/strong> hacia una nueva dimensi\u00f3n de valor y conexi\u00f3n emocional\u2019, seg\u00fan <strong>Bea Colorado<\/strong>, marketing manager de<strong> \u0160koda en Espa\u00f1a.<\/strong><\/p>\n<p>PS21 suma as\u00ed una marca global a su cartera y refuerza su presencia en el sector automoci\u00f3n. <strong>Entre los clientes de la agencia destacan KFC, L\u00ednea Directa o Pepsico<\/strong>. En Barcelona, bajo la direcci\u00f3n de Enric Nel-lo, se gestionan clientes como Cacaolat, F.C Barcelona, Moritz, Max, Letibalm, TMB o la Generalitat de Catalu\u00f1a. Por su parte, Rainmakers, plataforma tecnol\u00f3gica de Jungle experta en desarrollo y data, trabaja con clientes como Pepecar, Opticalia, o Suntory Global Spirits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, los equipos de PS21 y Rainmakers trabajar\u00e1n de forma transversal con los distintos departamentos del fabricante checo de autom\u00f3viles.<\/p>\n","protected":false},"author":10966,"featured_media":219652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184],"class_list":["post-219650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jungle se hace con la cuenta de \u0160koda<\/title>\n<meta name=\"description\" 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